Pureprofile Research Services


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Overview of Research Services

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Pureprofile Research Services

  1. 1. pureprofileOnline Market Research Services
  2. 2. 10 YEARSconnecting respondents to researchers 3,200 questions are available to target on45 COUNTRIESare available to researchers for projects Offices in: Sydney, San Francisco, New York, London & MumbaiFifty Thousandnew Account Holders join each month
  3. 3. PUREPROFILE OVERVIEW • pureprofile is an online market research panel with ongoing access to over 320,000 Australians and 240,000 UK residents + International cohort provision upon request. • Our Account Holders have opted in to receive market research surveys, our advanced profiling system allows us to create unique target groups. • We offer extremely high response rates, an average project turn around time of 4 days and a highly competitive cost structure. • Established in Australia, 2001.
  4. 4. We work with OVER 200 companies each month helping them find the right consumers for their online surveys.Research Clients Agency Clients Direct ClientsGalaxy Research Frost & Sullivan Mediabrands Analytics OMD Suncorp Lastminute.comMillward Brown Lewers Research Mc Cann World Group Edelman Brown Forman University clients (Uni SA, UTS, UNSW, Berkeley, Wharton, LBS)SSI Sweeney Research Clemenger Group Razor Media Telstra/BigPondGMI Celsius Research Group M (Mindshare, JWT HSBC World Masters Games Mediacom, MEC Medialab) Turner InternationalQAI 5th Dimension Naked Expedia.com Singleton Ogilvy Bupa AustraliaJigsaw Ipsos Australia Mather Toyota Hill & Knowlton + many more...IRM + many more... + many more... GSK Porter Novelli
  5. 5. Client Testimonial “CenSoc has worked with and used pureprofiles panel to implement simple and very complex discrete choice experiments.Jordan LouviereExecutive Director Over the past three years we have used the pureprofile panelThe Centre for the Study of Choice (CenSoC) to conduct dozens of academic and applied research studies.The University of Technology, Sydney We have always found their staff to be very professional and helpful. Importantly for an academic researcher like CenSoC, we have found the data that we obtain from the panel to be very high quality. Frankly, it would be hard to imagine a better research partner or service provider.”
  6. 6. Research CapabilitiesBrand Tracking/Awareness Consumer InsightAd Tracking/Awareness Pre-pitch ResearchWeekly omnibus PR ResearchB2B Research Choice ModellingCreative/Concept Testing Academic/Ph.D. Research • Ad-hoc or Tracking
  7. 7. Sample Provision320,000 Australians Up to 850 targetable profile criteriaAustralia wide locationspread ABS data targetingRegional samples Weighted sample distributionTargeted business panels • We use our in-house proprietary technology platform to build target groups and deliver research surveys specifically to a pre-defined audience.
  8. 8. Sample ProfilingCategories include:About You Money & Finance Shopping Automotive & TransportBeauty Opinions & Views Entertainment & Leisure Utilities & ServicesMedia Work & Education Technology & Electrical Health & WellbeingOnline Insurances Clothing & Apparel CommunicationsTravel Aspirations Eating & Drinking Home & Furniture • Each category is made up of multiple sub-categories containing dynamic lists of relevant questions • Any answer provided by any Account Holder can be subsequently targeted
  9. 9. Hosting & ReportingTwo industry leading survey Provision of full raw datasoftware options sets - (Excel, SPSS)- Full multi media capacity Cross-tab reporting - (Tables)Dedicated scripting andaccount management teams Free text codingFull scripting/hosting/reporting or Sample Provision
  10. 10. Example Research Campaignnextbutton invitation Landing page
  11. 11. Client Testimonial “Over the last three years I have worked and relied on pureprofile for quantitative research both as a consultant toSarah Ashton several large Australian brands and also as an in-house PRPublic Relations Director professional for BigPond and Wizard Home Loans.Telstra / BigPond Their diverse research panel means that campaigns can be tailored to your identified target audience, and offers a large enough sample size to ensure credibility of the research project. I highly recommend pureprofile as a quality research resource to all public relations professionals.”
  12. 12. Juliana Plahn-Brewer Account Executive jpb@pureprofile.com +61 (2) 9333 9723 Sydney office