Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MKTG103 Marketing Research Aug 2010

830 views

Published on

  • Be the first to comment

  • Be the first to like this

MKTG103 Marketing Research Aug 2010

  1. 1. <ul><li>Marketing Research: </li></ul><ul><li>Select Secondary Research Sources </li></ul><ul><li>(August 2010) </li></ul><ul><li>Joseph Kennedy </li></ul><ul><li>Research Librarian </li></ul><ul><li>Law & Business </li></ul>
  2. 2. Objectives <ul><li>By the end of this session, you will: </li></ul><ul><li>Be familiar with the “Research Triangle” framework when doing market research </li></ul><ul><li>Have increase your knowledge of relevant databases </li></ul><ul><li>Know where to get additional assistance for your research projects </li></ul>
  3. 3. Research Triangle Country and Demographic Resources Company Resources Industry Resources ? Where can you locate information for the 3 categories of the Triangle?
  4. 4. Research Triangle Country and Demographic Resources Company Resources Industry Resources Associations Contacts Data Industry Classifications News Research/Analyst Reports Scholarly Publications Trade Publications Business Research Triangle developed by Ruth Pagell
  5. 5. Case Study <ul><li>Potential Investor would like to bring a new chocolate brand into Singapore and has asked for market research to see if it is wise for him or her to pursue this business opportunity. </li></ul>
  6. 6. Getting Started
  7. 7. Question 1 <ul><li>How Do I Find Industry Information and Company Information within that Industry using MarketLine? </li></ul>
  8. 8. Locating Marketline
  9. 9. Database Description
  10. 10. Authentication
  11. 11. Question 1a
  12. 12. Q1a: Finding an Industry
  13. 13. Q1a: Refining by Geography: Singapore
  14. 14. Q1a: Refining by Country
  15. 15. Q1a: Finding the Industry Profile Report
  16. 16. Q1a: Definition of Market
  17. 17. Q1b: Five Forces Analysis
  18. 18. Q1c: Refine Industry to Food
  19. 19. Q1c: Further Refine Industry to Confectionery
  20. 20. Q1c: Revenue of Companies
  21. 21. Q1d: Stock Exchange
  22. 22. Q1e: Company Profile
  23. 23. Q1e:Distribution of Third-party Brands
  24. 24. Q1f: Competitors
  25. 25. Question 2 <ul><li>How Do I Find Consumer Market Data Using GMID (Global Market Information Database)? </li></ul>
  26. 26. Locating the Database
  27. 27. Database Description
  28. 28. Logging In
  29. 29. GMID Homepage
  30. 30. Question 2a: Expand Menu Category
  31. 31. Q2a: Expand Menu Category
  32. 32. Q2a: Expand Menu Category: Adding a Country
  33. 33. Q2a: Statistics on Market Size
  34. 34. Q2a: Statistics on Market Size
  35. 35. Q2b: Selecting Forecast
  36. 36. Q2b: Market Forecast
  37. 37. Q2c: Selecting Countries to Compare
  38. 38. Q2c: Countries in Local Currency
  39. 39. Q2c: Comparing Y-O-Y Growth
  40. 40. Q2d: Country Reports
  41. 41. Q2d: Chocolate Confectionery – Singapore Report
  42. 42. Q2d: Chocolate with Toys
  43. 43. Q2e: Locate Sector Data
  44. 44. Q2e: Sector Forecast
  45. 45. Question 3 <ul><li>How Do I Locate Scholarly Articles in Business Source Premier , One of our Databases ? </li></ul>
  46. 46. Business Source Premier
  47. 47. Business Source Premier
  48. 48. Click on Help (?) for Improved Searching
  49. 49. Help (?) Screen Options
  50. 50. Q3a: Possible Search Syntax
  51. 51. Q3b: Results List
  52. 52. Q3b: Subject Terms Provided by Business Source Premier
  53. 53. Q3b: Results List from Subject Search
  54. 54. Question 4 <ul><li>How Do I Find News Articles Relating to an Industry in Factiva? </li></ul>
  55. 55. Factiva
  56. 57. Q4a: Industry Name
  57. 58. Q4b: Recent Articles Type “Singapore” in “Find a Region” field and then click on “Singapore” when it appears; “Run Search”
  58. 59. Q4a: Articles on Petra Foods Ltd
  59. 60. Q4a: Sample Article
  60. 61. Question 5 <ul><li>How Do I Find Singapore Demographic Statistics using GMID? </li></ul>
  61. 62. Q5a: Disposable Income
  62. 63. Q5a: Disposable Income
  63. 64. Q5a: Disposable Income
  64. 65. Q5a: Disposable Income
  65. 66. Q5a: Disposable Income
  66. 67. Q5b: Disposable Income Actual
  67. 68. Q5c: Disposable Income Per Capita
  68. 69. View Definitions for More Detail
  69. 70. Q5d: Population Estimates
  70. 71. Q5d: 19 Year Olds - Population Estimates
  71. 72. Q5d: 19 Year Olds - Population Estimates
  72. 73. Q5d: 19 Year Olds - Population Estimates for Singapore TIP To quickly view all Asia Pacific countries: Right mouse click on “Asia Pacific” and “Expand to view” “All levels” Or Type “Singapore” in “Find Geography” field
  73. 74. Q5d: 19 Year Olds - Population Estimates for Singapore
  74. 75. Q5d: 19 Year Olds - Population Estimates for Singapore
  75. 76. Q5d: 19 Year Olds - Population Estimates for Singapore Expand “Growth” and select “Year-on-year growth %” And Expand “Change Time Series” to select “By year”. Choose 2009, 2010, 2011 and 2012
  76. 77. Q5e: 19 Year Olds - Population Forcasted Increase
  77. 78. <ul><li>Q & A </li></ul>
  78. 79. Summary of Key Databases for Company/Industry Information
  79. 80. <ul><li>These PowerPoint slides will be made available under “Training Materials” on the Library PYXIS page </li></ul><ul><li>Information Service Centre, Level 3 </li></ul><ul><ul><li>12pm to 6pm [walk-in] </li></ul></ul><ul><li>Telephone: 6828 0355 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Email us for a Research Consultation </li></ul>Contact Us

×