Lab42 iPhone Survey Results

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Lab42 iPhone Survey Results

  1. 1. iPhone Survey Results Total respondents: 179 Data Collected 8/31 – 9/3
  2. 2. Do you have an iPhone? 100% 98% 90% 80% 70% 60% 50% 40% 30% 20% 2% 10% 0% Yes No
  3. 3. Which model of iPhone do you have? 45% 40% 41% 35% 30% 31% 25% 20% 15% 17% 12% 10% 5% 0% Original iPhone 3g iPhone 3gS iPhone 4
  4. 4. What made you decide to buy an iPhone? 40% 39% 35% 30% 25% 21% 20% 19% 17% 15% 10% 5% 4% 0% Recommendation from I'll buy anything Apple A new iPhone model Other My office required it friend or family makes was released
  5. 5. What feature do you use most on your iPhone? (choose one) 50% 48% 45% 40% 35% 34% 30% 31% 25% 20% 21% 15% 10% 10% 5% 3% 0% Apps Browsing the web Texting Calling E-mail Other
  6. 6. How many pages of apps do you have? 30% 28% 25% 20% 20% 20% 18% 15% 10% 7% 6% 5% 0% More than 5 2 pages 3pages 4 pages 5 pages 1 page
  7. 7. Which types of apps do you use most? (choose up to 2) 35% 32% 32% 30% 25% 20% 15% 13% 12% 10% 8% 5% 2% 1% 0% Games Social Entertainment Utilities News Lifestyle Fitness Networking (Groupon, Starbucks, etc.)
  8. 8. On average, how much do you spend on apps every month? 35% 34% 30% 29% 25% 20% 18% 15% 10% 7% 5% 5% 3% 2% 0% Nothing, I only $1 - $5 $6 - $10 $11 - $20 Nothing, I rarely $21 - $30 Over $30 get free apps get new apps
  9. 9. How do you decide which apps to get? 45% 40% 41% 35% 37% 34% 30% 31% 25% 20% 15% 15% 10% 11% 5% 0% Searching the app App Store Top 25 or Recommendation App reviewing Recommendation Its usually an store and reading Featured Apps list from friend or website from co-worker impulse buy, I don't reviews family give it much thought
  10. 10. What is your age? 40% 39% 35% 35% 30% 25% 20% 19% 15% 10% 5% 5% 3% 0% 18-24 25-34 35-54 under 18 55+

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