Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Disney and Synergy

11,525 views

Published on

  • Be the first to comment

Disney and Synergy

  1. 1. Disney and Synergy Lesson Objectives: To be able to explain how Disney uses synergy.
  2. 2. Synergy?
  3. 3. <ul><li>Read through the article and identify how synergy is used by Disney. </li></ul><ul><ul><li>What target audience have Disney identified? </li></ul></ul><ul><ul><li>What different platforms are used? </li></ul></ul>
  4. 4. Tron Legacy <ul><li>Tron soundtrack by Daft Punk released on Hollywood Records. </li></ul><ul><li>Tronorail at Walt Disney World Florida. </li></ul><ul><li>Disneyland Resort Calfornia, ElecTRONica dance parties, including sneak peak of the film in 3D. </li></ul>
  5. 5. How was synergy used to promote Toy Story 3?
  6. 6. Synergy and ‘Toy Story 3’ <ul><li>Trailers – ‘Up’. </li></ul><ul><li>Digital 3D re-release of ‘Toy Story’ and ‘Toy Story2’ – teaser trailers for ‘Toy Story 3’. </li></ul><ul><li>Blu Ray/DVD combo release of the films included ‘The Making of Toy Story 3’ featurette. </li></ul><ul><li>Disney Interactive Studios released ‘Toy Story 3: The Video Game’ prior to the release of the film. </li></ul><ul><li>ABC’s ‘Dancing With the Stars’ featured a performance from the film. </li></ul><ul><li>Sneak peeks of the film shown on the Disney Channel. </li></ul><ul><li>Prior to the release the Disney Channel held a ‘Toy Story’ day, showing the first two films and sneak peeks of the third one. </li></ul>
  7. 7. How important is synergy to the promotion of Disney products? <ul><li>As former Walt Disney CEO Michael Eisner put it, “The Disney Stores promote the consumer products which promote the [theme] parks which promote the television shows. The television shows promote the company.” </li></ul><ul><li>This can also be described as constant media synergy, wherein everything within a franchise promotes everything else. </li></ul>

×