A2 Research

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A2 Research

  1. 1. Advanced Portfolio Research Tasks• Timeline – development of your genre/product.• Detailed analysis of 3 similar products for your main task focusing on the effect of technical areas and conventions. Use specific examples, terminology, and images.• Summary of main task research – clearly identify key conventions of genre and form using images.• Analysis of 2 similar products for both ancillary products focusing on technical areas and conventions. Use specific examples, terminology, and images.• Summary of ancillary research – clearly identify conventions of genre and form using images.• Research into institutions – what company would produce your product? How does it fit into the types of products they produce? What type of company is this? Ownership.• Questionnaire & summary of results.• Audience research – at least 2 other research tasks e.g. focus group, message boards, etc.• Summary of audience research – what have you found out about who your target audience is and how to appeal to them?• Audience profile – who is your ideal consumer – age, gender, interests, etc.• Presentation on similar product – narrative, conventions, institution, audience, marketing.• Analysis of promotional package – how is brand identity created across a range of linked products?• Production concept – initial ideas for your main product – can be mood-board, mind-map, word-cloud, etc.Resources are on the Advanced Portfolio 2012-13 page of theMedia Department blog mediastudiesnwcc.blogspot.comIf you have any questions email me hibbertj@neale-wade.cambs.sch.ukThis work should be completed by the start of next term.

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