Often dance and rhythm games are seen as exergames for younger generations. What would it take to reorient such games for so-called \"gray gamers\" -- those gamers 50 years and older?
In this session Jeff Pepper, Founder and CEO of Touchtown, a company specializing in video and computer information networks for senior communities, will discuss how they designed and built a dance-pad based fitness product for the senior market. DanceTown is specifically aimed at older players and senior living communities. Unique to the design is a slick web-based system for recording a player\'s performance, tracking progress over time, and creating online connections among players. A Dancetown player (or their family or medical professional) can see at a glance how their dancing is progressing day by day, week by week and month by month. Players can also see how their scores improve on standardized fitness measurements such as the Senior Fitness Test.