Linkedinrecruiters0509 12452516923 Phpapp01

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Linkedinrecruiters0509 12452516923 Phpapp01

  1. 1. LinkedIn For Recruiters A Guide for recruiters wanting to utilize the vast resources LinkedIn offers to the recruiting community. By Mark E. Berger, CPC, CIR Owner, Swat Recruiting Swat Recruiting - All rights reserved.
  2. 2. What is LinkedIn?  It’s an online business network of over 30 million professionals worldwide representing over 150 industries  Millions of new users each month  When you join you create a professional profile. This profile allows you to find and be found by colleagues, clients, potential candidates, and partners.  You continue to grow your network by inviting trusted contacts to link to you, then in turn you are linked to their networks. Swat Recruiting - All rights reserved.
  3. 3. Branding?  You profile is about YOU, not your company  It’s not who always who you know, but also who knows you  Builds name recognition  Increased visibility  Improves influence and effectiveness internally and externally Swat Recruiting - All rights reserved.
  4. 4. Anatomy of a Network • 1st Degree/1st Level Connections – Theoretically, these are the people you know. They have invited you or you have invited them to connect directly. • 2nd Degree/2nd Level Connections – These are friends of your friends. You may not know them but have easy access to them through your first level connections. • 3rd Degree/3rd Level Connections – Typically, you do not know this group although it will be your largest group of connections. • Groups, Also Viewed, Recommendations, Interests, Associations Swat Recruiting - All rights reserved.
  5. 5. My Network - 663 Swat Recruiting - All rights reserved.
  6. 6. My Network – 2539 (+1876 – 8,481,200) Swat Recruiting - All rights reserved.
  7. 7. LinkedIn Memberships Basic Account remains free of charge. Free membership features include the ability to maintain a professional network, build professional profiles and request and provide recommendations. Other Accounts Business accounts cost $19.95 per month or $199.50 per year. Business Plus accounts cost $50 per month or $500 per year. Pro accounts cost up to thousands per year. Specifics can be found at the bottom of your account page. Click the link to Premium/Upgrade Your Account Swat Recruiting - All rights reserved.
  8. 8. Find Contacts using Advanced Search Swat Recruiting - All rights reserved.
  9. 9. Profile Anatomy Name Title Geography Summary Background Swat Recruiting - All rights reserved.
  10. 10. Advanced Search Screen Swat Recruiting - All rights reserved.
  11. 11. Advanced Search Features Swat Recruiting - All rights reserved.
  12. 12. Search Tips  Utilize more generic title keywords than skills keywords  Use Booleans (AND’s, OR’s, -’s)  Search using specific company names  Use filters for – Geographic locations – Industries – Interested in “career opportunities” – Searching within your groups – People who joined recently Swat Recruiting - All rights reserved.
  13. 13. Let’s Run a Search keywords – QA OR quality title - (lab OR laboratory) AND clinical Swat Recruiting - All rights reserved.
  14. 14. Search Results Swat Recruiting - All rights reserved.
  15. 15. Filter by Location title – SAP Consultant within 50 miles of 63101 Swat Recruiting - All rights reserved.
  16. 16. Location Filter Results Swat Recruiting - All rights reserved.
  17. 17. Filter by Industry title - loan officer, industry - banking Swat Recruiting - All rights reserved.
  18. 18. Industry Filter Results Swat Recruiting - All rights reserved.
  19. 19. Company Search title – Oracle Developer, company – Deloitte Swat Recruiting - All rights reserved.
  20. 20. Company Search Results Swat Recruiting - All rights reserved.
  21. 21. View First Level Connections view profile – click connections Swat Recruiting - All rights reserved. 21
  22. 22. Search within Groups Use Advanced Search  Click on a particular group  Add company names and/or titles Swat Recruiting - All rights reserved.
  23. 23. My Groups - partial Swat Recruiting - All rights reserved.
  24. 24. Recommendations Swat Recruiting - All rights reserved.
  25. 25. Also Viewed? Swat Recruiting - All rights reserved.
  26. 26. Associations & Interests Swat Recruiting - All rights reserved.
  27. 27. What Are You Working On? Swat Recruiting - All rights reserved.
  28. 28. Find Contacts using Google (site) Search Swat Recruiting - All rights reserved.
  29. 29. Using the Site Search site:www.linkedin.com "mechanical engineer“ atlanta -intitle:directory Swat Recruiting - All rights reserved.
  30. 30. Using the Site Search site:www.linkedin.com (QA OR quality) (lab OR laboratory) clinical -intitle:directory Swat Recruiting - All rights reserved.
  31. 31. Making Contact Swat Recruiting - All rights reserved.
  32. 32. LinkedIn Profile Swat Recruiting - All rights reserved.
  33. 33. Google their Name Swat Recruiting - All rights reserved.
  34. 34. Try ZoomInfo.com Swat Recruiting - All rights reserved.
  35. 35. Try Zabasearch.com Swat Recruiting - All rights reserved.
  36. 36. Try a Company Search Swat Recruiting - All rights reserved.
  37. 37. Another Google Result www.scguild.com Swat Recruiting - All rights reserved.
  38. 38. Companies/Jobs on LinkedIn Swat Recruiting - All rights reserved.
  39. 39. Companies on LinkedIn Swat Recruiting - All rights reserved.
  40. 40. Oracle Swat Recruiting - All rights reserved.
  41. 41. Jobs on LinkedIn Swat Recruiting - All rights reserved.
  42. 42. accountant cpa Swat Recruiting - All rights reserved.
  43. 43. Let People Find You Swat Recruiting - All rights reserved.
  44. 44. Maximize Your Profile  Add all your employers, schools, degrees, certificates, associations, groups and interests to your profile  Be brief in your descriptions, but add all!  Use the “What are you working on?” feature  Offer/solicit Recommendations  Add all your email addresses new or old  Join groups or start your own  State your goals in the summary section Swat Recruiting - All rights reserved.
  45. 45. Complete Your Profile Get a “friendly” LinkedIn URL (Account & Settings / Public Profile) Work towards 100% “profile completeness” Publish your full public web profile Use Web Links (Additional Info section) Swat Recruiting - All rights reserved.
  46. 46. Take Steps to Grow Your Network Swat Recruiting - All rights reserved.
  47. 47. Growing Your Network  Search LinkedIn for colleagues and classmates  Find open connectors on LinkedIn: – LIONS – MLPF – TopLinked – Open Link  Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and Outlook  Use “Discover your contacts” at least once a month Swat Recruiting - All rights reserved.
  48. 48. www.toplinked.com Click on link to the Toplinked 50 Top Five LinkedIn Networkers 1 Ron Bates 44,000+ 2 Kenneth Warner Weinberg 42,000+ 3 Andrew 'Flip' Filipowski 42,000+ 4 Steven Burda 39,000+ 5 Wei Guan 33,000+ Swat Recruiting - All rights reserved.
  49. 49. Get Recommended  Recommendations are your references  They go a long way towards developing trust among your connections  Get recommendations from managers, co- workers, and those that work for you  Get recommendations from happy clients, people you have placed or those you have hired Swat Recruiting - All rights reserved.
  50. 50. What Top Recruiters do on LinkedIn  Use AND, OR and – when searching  Search by company name and job title  Search by “joined since last login” for freshness  Connect with the top-linked people  Use personalized invitations.  Include your LinkedIn profile in your emails! Swat Recruiting - All rights reserved.
  51. 51. Contact Mark Berger CPC, CIR Owner, Swat Recruiting 314/962-7515 mark@swatrecruiting.com Invite me to your network! www.linkedin.com/in/meberger via mark@swatrecruiting.com Follow me on Twitter – I’ll follow you back. twitter.com/MEBerger Swat Recruiting - All rights reserved.

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