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Certification panel various presenters 031009


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Are you certified yet? Sorting through the various federal, state, local, and corporate socio-economic certification programs can be a daunting task. Who is eligible? What are the requirements? How does one become certified? What are the benefits? This panel will answer these questions and more. Representatives from four socio-economic certifying bodies will walk you through their programs and answer your questions. Attendees will gain a better understanding of the various programs and the opportunities that may be available from these organizations.

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Certification panel various presenters 031009

  1. 1. Certification Panel 2013 Greater MN Resource and Government Procurement Fair October 9, 2013
  2. 2. Certification Programs  Federal Programs   Small Disadvantaged Business including 8(a) Business Development HUBZone  Targeted Vendor  State of Minnesota  DBE Program  Federally Funded Transportation - MN/DoT, MET Council, MAC  CERT Program  City of Saint Paul, Ramsey County, Hennepin County  Minnesota Minority Supplier Development Council (MMSDC)  Corporate Certification of MBE- Minority Business Enterprise.  Women’s Business Enterprise National Council (WBENC)  WBE Certification
  3. 3. What is Small Business Certification and Why is it Required?  Government agencies have goals for using various types of small businesses.  Large corporations have supplier diversity programs driven by:   Contract requirements Demands of the marketplace  Small businesses owned by women and minorities are reviewed to insure that they meet all criteria.   Ownership Control
  4. 4. Should You Become Certified?  Do you qualify?  Do the benefits justify the investment?  Who are you customers?  Are your customers asking for certification?
  5. 5. MINNESOTA SMALL BUSINESS PROCUREMENT PROGRAM  WHAT IS IT?  A statewide purchasing program for certified socially and economically disadvantaged small businesses  The size of a business is determined using the State of Minnesota size standards available on our website at
  6. 6. TARGETED GROUPS (TG)  Small businesses that are at least 51% owned, operated and controlled by:  Non-minority women  Ethnic minorities  Persons with a substantial physical disability
  7. 7. OTHER ELIGIBILITY REQUIREMENTS FOR TARGETED GROUP CERTIFICATION  Must be a for profit small business based in Minnesota  The majority owner must have the expertise to control the management and operation of the business
  8. 8. STATE OF MINNESOTA DEPARTMENT OF ADMINISTRATION TABLE OF GROUPS EXPERIENCING DISPARITY IN STATE OF MINNESOTA PURCHASING & CONTRACTING CONDUCTED UNDER MINN. STAT. CHAPTER 16C (Based on the 2009 Disparity Study) Construction Prime Contracts Construction Subcontracts Professional Services Other Services* Goods & Supplies African American X X American Indian X X Asian American X Hispanic American X X X X X Nonminority Women X X X X X Disabled X X X X X March 16, 2010 X X X X X
  9. 9. For purposes of applying preferences, other services include the following categories: Janitorial and maintenance services  Uniformed guard services  Computer services (such as repairs)  Certain job shop services  Printing  Graphics, photographic services  Landscaping (except for large construction projects such as boulevards and highways)  Other nontechnical or unlicensed services 
  10. 10. ECONOMICALLY DISADVANTAGED (ED)  Small business located in Economically Disadvantaged Counties:  LABOR SURPLUS COUNTIES – counties designated as labor surplus by the US Dept. of Labor  LOW MEDIAN INCOME COUNTIES – counties in which the median income for married couples is less than 70 percent of the state median income for married couples  REHABILITATION FACILITIES
  11. 11. ELIGIBILITY REQUIREMENTS FOR ECONOMICALLY DISADVANTAGED CERTIFICATION  Must be a for profit small business based in Minnesota  Business must be located in one of the designated economically disadvantaged counties
  12. 12. Aitkin Hubbard Mille Lacs Rock Becker Jackson Morrison Sibley Big Stone Kanabec Murray Swift Cass Kittson Norman Todd Chippewa Koochiching Otter Tail Traverse Clearwater Lac Qui Parle Pine Wadena Cottonwood Lake of the Woods Pipestone Watonwan Douglas Lincoln Pope Yellow Medicine Faribault Mahnomen Red Lake Fillmore Marshall Redwood Grant Meeker Renville
  13. 13. BENEFITS OF CERTIFICATION  A price preference when submitting bids to the State for goods, services and construction  Up to a 6% preference for TG vendors  Up to a 6% preference for ED vendors for goods and services  Up to a 4% preference for ED vendors for construction  Opportunities for sub-contracting on construction and professional/technical services contract
  14. 14. BENEFITS OF CERTIFICATION  TG/ED certification may be used by Mn/DOT, the Metropolitan Council, and the Metropolitan Airports Commission for their state funded purchases  Other states verify eligibility through our program  Some major corporations with programs for women and minorities accept our certification  Can be used as a marketing tool
  15. 15. BENEFITS OF CERTIFICATION  Business listing in the Materials Management website directory at  Designation as TG or ED in the state’s internal statewide purchasing system  Both are updated immediately upon certification.
  16. 16. APPLICATION PROCESS  Register as a vendor using our online vendor registration system at  TG/ED Applications are available on our web site at mn02001.htm
  17. 17. APPLICATION PROCESS  Complete the online application and print it (Cannot be submitted electronically)  Submit the application to the Materials Management Division with all applicable supplemental information  Certification process takes approximately 4-6 weeks
  18. 18. CONTACT INFORMATION  For information regarding the Minnesota Small Business Procurement Program:  Call the MMD HELPLINE at 651.296.2600 or by e-mail at
  19. 19. WELCOME
  20. 20. MNUCP Objectives › › › › › › Provide a one-stop shop for DBE certification Standardized process One centralized directory Unifies all recipients of USDOT funds Less paperwork Comply with federal regulation 49CFR Part 26 › Interstate certification (must be certified in home state first and can then apply to other locations)
  21. 21. Who are certifying members of the MnUCP? › Federal Aviation Administration (FAA) fund recipients (Metropolitan Airports Commission) › Federal Highway Administration (FHWA) fund recipients (Minnesota Department of Transportation) › Federal Transit Authority (FTA) fund recipients (Metropolitan Council/Metro Transit). (NOTE: DBE also used on EPA-funded work with the Metropolitan Council Environmental Services division) › City of Minneapolis
  22. 22. Which Businesses Are Eligible? › For Profit › Small Business as defined by NAICS Codes › Minimum of 51% ownership by one or more socially and economically disadvantaged individual › Demonstrated daily management and control
  23. 23. DBE’s Must Demonstrate › Socially Disadvantaged • Racial or Ethnic Prejudice • Cultural Bias › Economic Disadvantaged • Ability to compete impaired
  24. 24. Socially & Economically Disadvantaged Individuals (SED) › Must be a citizen or permanent U.S. resident › Groups reputably presumed to be SED: • Black Americans • Hispanics • Native Americans • Asian Pacific • Asian American • Women
  25. 25. DBE’s Must Demonstrate › Personal Net Worth • $1,3200,000 maximum – excluding value of primary residence • Assets • Liabilities › Commercial Useful Function • Provide services truly needed on projects
  26. 26. Certification Qualifications › Meets social/economic disadvantage › Demonstrates majority ownership, power to direct and day-to-day control › Officer/status (highest position) › Independent › Disadvantaged owner must demonstrate a comprehensive understanding of all functions of the business › Completion of business on-site
  27. 27. How to Apply › MnUCP DBE Certification Application is available in 2 formats at • Microsoft Word Document • PDF
  28. 28. Contact Information MAC- Debra Johnson 612.726.8193 Metropolitan Council- Pat Calder 612.349.7463 Mn/DOT- Diane Clark 651.366-4290 City of Minneapolis 612-673-2112
  29. 29. Questions and Answers
  30. 30. Expanding the Landscape of Possibilities Vanessa Manning Certification Specialist 9th Annual Greater MN Resource and Procurement Fair October, 9th 2013
  31. 31. Why become MBE Certified? • Access to the MMSDC Corporate Directory • Networking Events • Referrals to Local, Regional and National Corporate Customers • Exposure to Local and National Corporations – MBE Company Profile • National Minority Supplier Development Council (NMSDC) database • MMSDC Local database – Reciprocal Services with NMSDC Affiliated Councils – Showcase your business • The MMSDC annual Minority Business Opportunity Fair • The National Conference and Business Opportunity Fair • Educational and Development Programs - Scholarships awards to CEOs - Professional Seminars, Workshops and Trainings - Discounted Marketing and HR Programs • Business Mentoring - MBE Input Committee (MBEIC) Industry Groups • Access to Working Capital Loans
  32. 32. MBE Certification Criteria • For-Profit Enterprise • Ethnic Background – African-American – Hispanic-American – Native-American – Asian and Pacific Islander American • U.S. Citizen • Owns at least 51% • Operates and Controls an Independent Business • Headquarters located in the states of MN, ND, SD, NE and western Iowa. • Capable to provide Products or Services to Corporate America (B to B) • No Limitation: – Revenue – Years in business
  33. 33. How to become Certified? Steps for applying for MBE Certification through MMSDC: • Submit the online MBE Certification application at – Create a username and password – Complete all online application sections: General Information, Ownership of Business, References, Special Business Operations, Declaration of Certification, and Documentation Instructions • Pay the application fee by credit card or send a check ($300.00) • Submit all applicable required additional documentation The Certification Process: 1. Application and supporting documents are reviewed for completeness 2. Conduct Site Visit and interview with the owner 3. Present files to Certification Committee (once a month) 4. MMSDC Board Approval
  34. 34. Vanessa Manning Certification Specialist MMSDC 612-465-8885 Thank you!
  35. 35. WBE Certification from WBENC • Women’s Business Development Center (WBDC) – Chicago and MN • Women’s Business Enterprise National Council (WBENC) – Washington, D.C.
  36. 36. WBE Certification from WBENC • Largest third-party certifier of women-owned businesses in US • National in Scope • WBE Certification of Choice for Corporate America • Accepted by thousands of corporations and a number of federal and government agencies • Issued in partnership with WBDC
  37. 37. Benefits • • • • Increased Value to Existing Customer Base Access to Corporate America and Government Credibility Post-Certification Support – Training and Networking Opportunities • Networks and Referrals – – – – – National Database of WBENCLink Other Databases Matchmakers Networking Events Trade Shows
  38. 38. Supplier Diversity Corporate Partners
  39. 39. WBE Certification To Certify or Not to Certify? • Process takes investment of time, energy, and resources • PAY OFF TAKES INVESTMENT OF TIME, ENERGY, RESOURCES • Can (not will) help to identify new markets
  40. 40. Eligibility Criteria MAIN AREAS OF WBE CRITERIA Ownership – Real & substantial – Shares in risks and profits • Contribution of Capital and Expertise • Operation & Control – Managerial and Operational • Independence • Visit for complete criteria
  41. 41. Certification Fees • Certification Prices are based on Gross Annual Revenues Gross Annual Sales New Annual Renewal Applications Applications < $2M $350 $275 $2-8M $650 $575 >$8M $950 $875
  42. 42. Application Process Apply for WBE Certification online at Some tips to make certification easier: • Submit completed application from the start • Address each document that you believe does not apply to you • Work with the Procurement Technical Assistance Center (PTAC) to review your documentation prior to submittal
  43. 43. Contact Info Natasha Fedorova Women’s Business Development Center-MN 612-259-6584