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Website Strategy Primer


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Are you considering a new web site design or re-design of your current web site? This quick guide will give you some aspects or function and design that you'll need to consider when drafting your ideas and concepts.

Published in: Marketing
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Website Strategy Primer

  2. 2. #01 Website Audit: Review your website, pages, content, images, links, and social media. #02 Security & Vulnerability: Check your website for necessary updates, identify malicious code, optimize load speed, performance, and backup. #03 Analytics installation and/or review. Identifying referring links, inbound traffic, lead generation. Social media influence and popular content. #04 CTA: Create and Optimize your call to action. Ensure lead generation using “free offer and capture” campaigns. S T R A T E G Y P O I N T S Our 5 Point Theory Plan #05 Lead Generation: Effectively utilize your mailing list in conjunction with CTA and lead generation on your website. A good plan requires an idea and ACTION.
  3. 3. #01 W E B S I T E A U D I T When is the last time you reviewed your website and its content? Did you know that old content can make a potential customer immediately leave your website for a competitor?
  4. 4. S E C U R I T Y & V U L N E R A B I L I T Y Is Your Website Safe From a Potential Hack? OUTDATED CMS CORE FILES AND PLUGINS #02 Hackers use brute force attacks to inject code into your website to harm not only your business but others across the internet Easiest Fail Points:
  5. 5. A N A L Y T I C S & M E T R I C S It’s Time You Knew Your Numbers Is your content working for you? Are people finding you based on relevant keywords properly used on various pages of your website? #03 We provide monthly reporting outlining how many leads you’re getting, where they’re coming from, and what you should be doing about it.
  6. 6. C A L L T O A C T I O N S Offer Value, and Make it Free Prove the value in your products and services by offering something for free. Potential customers will freely give you their contact information for something they deem worthwhile. In return you receive a qualified lead that you KNOW is interested in your business. #04
  7. 7. #05 L E A D G E N E R A T I O N Mailing Lists & CTA’s That Work Your clients and potential customers need to hear from you.Are you telling them about your unique services and time saving products? Don’t let your competitor swoop in and grab your audience’s attention for a lessor value product or service.
  8. 8. D I D Y O U K N O W ? We also offer a great range of small business services AUTOMATED VIRTUAL CHAT - engage every web visitor with a 24/7 chat bot that sends leads directly to your inbox.  Chat bots are the newest lead generation tool being utilized by small businesses. ACCOUNTABILITY & PARTNERSHIP - Getting started is easy, finishing is what separates the successes from the failures.  All of our accountability clients create a vision statement, receive a strategy plan, week by week plan, and follow up meetings to ensure success. LAUNCH / CAMPAIGNS - From start to finish we can help you promote and successfully launch your product or event. PROMO VIDEOS - We can create stylish, audience 
 engaging promo videos for your products and services. GRAPHIC DESIGN - We build brands.  Logos, print 
 media, business cards.  You name it, we can design it.
  9. 9. Design Theory HQ Orlando, FL 32824 C O N T A C T U S T +407.490.2425 @jpDesignTheory (everywhere) URL MAIL It’s easy to get in touch with us