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The Orlando Social Media Summit

Design Theory
Design Theory
Design TheoryDigital Media Strategist

Our first social media summit! We discussed ways to leverage your social media efforts for your time, the best free apps to use to maximize engagement, marketing tips for Facebook, and so much more.

The Orlando Social Media Summit

1 of 22
The	
  Orlando	
  Social	
  Media	
  Summit	
  
           Hosted	
  by	
  Design	
  Theory	
  
What	
  You’re	
  Going	
  To	
  Learn:	
  
•  Key	
  marke<ng	
  and	
  engaging	
  tac<cs	
  
   you	
  can	
  use	
  today	
  in	
  your	
  social	
  media	
  
   accounts	
  
•  Learn	
  how	
  to	
  leverage	
  your	
  <me	
  for	
  
   your	
  efforts	
  
•  Find	
  out	
  how	
  to	
  track	
  your	
  return	
  on	
  
   investment	
  
•  Discover	
  free	
  apps	
  that	
  will	
  help	
  boost	
  
   your	
  social	
  profiles	
  and	
  usability	
  
Our	
  Sponsors	
  
Ge6ng	
  More	
  Use	
  With	
  Google	
  

Google Alerts is great for       Google’s Adwords is a great
monitoring keywords being used   free tool if you really want to
on the internet. Some great      learn what keywords are being
ways to use it include:          search, how many times, and
                                 what your competition level is
•  Keep tabs on your business    for such words. You can also
   name & brand                  refine your search to base it
•  Spy on your competition       from your website, business, or
•  Email notifications on when   service.
   keywords are websites
                                 Its worth noting that an estimated 75%
                                 of people who use search will click on
                                 organic links as apposed to the paid
                                 advertisements
Google Plus is Google’s new social network to rival Facebook.
One of the main things that makes this social network important is
that its tied to the biggest and most respected search engines on
the internet. Creating content on this network almost instantly
gets indexed.

If you currently have a site or blog, be sure to add that +1 Button
to your site. Think Facebook “Like” for Google search.
True	
  Tracking	
  With	
  Analy=cs	
  
Ad

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The Orlando Social Media Summit

  • 1. The  Orlando  Social  Media  Summit   Hosted  by  Design  Theory  
  • 2. What  You’re  Going  To  Learn:   •  Key  marke<ng  and  engaging  tac<cs   you  can  use  today  in  your  social  media   accounts   •  Learn  how  to  leverage  your  <me  for   your  efforts   •  Find  out  how  to  track  your  return  on   investment   •  Discover  free  apps  that  will  help  boost   your  social  profiles  and  usability  
  • 4. Ge6ng  More  Use  With  Google   Google Alerts is great for Google’s Adwords is a great monitoring keywords being used free tool if you really want to on the internet. Some great learn what keywords are being ways to use it include: search, how many times, and what your competition level is •  Keep tabs on your business for such words. You can also name & brand refine your search to base it •  Spy on your competition from your website, business, or •  Email notifications on when service. keywords are websites Its worth noting that an estimated 75% of people who use search will click on organic links as apposed to the paid advertisements
  • 5. Google Plus is Google’s new social network to rival Facebook. One of the main things that makes this social network important is that its tied to the biggest and most respected search engines on the internet. Creating content on this network almost instantly gets indexed. If you currently have a site or blog, be sure to add that +1 Button to your site. Think Facebook “Like” for Google search.
  • 6. True  Tracking  With  Analy=cs  
  • 7. Fully  U=lizing  Linked  In   Important Factors that can be crucial to your profile are having it filled up 100% •  Having a good profile headshot •  Listing all your skills •  Recommendations •  Current and recent work history •  Links to your websites •  Work Experience •  Education •  Activity •  Contact Information
  • 9. Tips  for  Linked  In   •  Get  a  lot  of  connec<ons   •  Join  Discussion  groups   •  Answer  Linked  In  ques<ons  area   •  Build  your  business  page  and  post   status  updates.  This  is  the  one  place   you  actually  can  brag,  sell,  and  talk   about  all  that  you’re  business  is   doing.    
  • 10. Boos=ng  Engagement  on  Facebook   Facebook Fan/Business Pages are a great social extension of your website. •  Research the best time to post •  Using images and videos more •  Crowdsourcing with polls •  Celebrate a fan of the week/month •  Celebrate holidays while featuring your services at the same time •  Add a personal message when posting links to other sites in your status update •  Schedule Product sales monthly
  • 11. Elixir  For  TwiHer   TwiMer  is  a  real  <me  social  network.   When  news  breaks  on  TV  chances  are   it  was  tweeted  by  hundreds  minutes   prior.  Tweets  are  like  a  rolling   conversa<on  that  can  start  now,   con<nue  for  moments,  and  picked  up   again  later  or  even  joined  by  many   others.    
  • 12. Twee=ng  2.0   •  It’s not all about the numbers •  Have a fully updated profile •  Use a real picture and not a logo •  If you get into Twitter, stay consistent •  Ask and encourage people to RT •  Use Search.Twitter.com •  Get personal, but not too personal •  Understand how to court other users •  Tone down the selling out the gate •  Take full advantage of link shortening •  Join some of these directories
  • 13. Blogging  For  Your  Business   Blogging  gives  you  a  stage  to  talk  about  your   industry  or  services  in  a  way  that  will  make  you   seem  like  you’re  the  authority.       You’ll  want  to  provide  very  useful  informa<on,  <ps,   tricks,  and  shortcuts  on  how  to  do  some  of  the   services  you  offer.  Readers  want  to  feel  like  they’re   geQng  away  with  something  for  free.       However  the  more  you  offer  up  in  knowledge,  the   more  you  are  regarded  as  the  authority  on  your   industry  or  trade.    
  • 14. Blogging     •  Self-hosted •  Have a great call to action •  Easily share posts with social buttons •  Using keywords in post titles •  Post frequency •  Post consistency •  Use embedded links •  Use 8th grade level of comprehension •  Use visual aids; pictures, graphs, etc. •  Submit your posts to Stumbled Upon, Digg, and other link sharing sites
  • 15. The  Apps   Email Reports Twitter Directory/Submissions •  Lijit •  WeFollow •  Nutshellmail •  Twellow •  Facebook Insights •  Twiends •  Crowdbooster Social Ranking Cross Platform Posts/Scheduling •  Klout •  Buffer •  Edgerank •  Hootsuite •  Website Grader •  Tweetdeck