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By Jean Perpillant | Design Theory LLC
Email Marketing Tips and
Strategies for Success
WE’RE A FAMILY OWNED AND OPERATED AGENCY
We started out this dream in the fall of 2008. Creating
websites, graphics, and more for both people we knew and
people we soon met after. While creating digital spaces for
businesses was exciting, we quickly realized that there has to
be a plan and strategy to make businesses successful in the
digital marketplace.
Over the years we’ve learned a lot in many areas of the
interwebs, creative design, and strategic business initiatives
for growth. Because we have this knowledge from working
with many individuals as well as real world experiences, we
can offer all of that knowledge to you to help grow your
business.
WHO WE ARE
NICOLE PERPILLANTJEAN PERPILLANT
SLIDE:
A DESIGN THEORY PRESENTATION JPDESIGNTHEORY.COM
LET’S TALK STATISTICS 3
DAILY USERS
(As of 2019)
3.9B
With personalized subject lines
EFFECTIVENESS
For most industries
AVG. OPEN RATES
With email lists of 1k - 2.5k Subs
HIGHEST CTR
50%
Source Data: Statista | Mailchimp | IBM | Oberlo | Hubspot
21% 5.32%
People react more to emails that
are more personal and seem more
curated.
This daily user count is set to grow
to 4.3b in 2023
Try and get to 15% - 25% for your
open rates with your campaigns
Create compelling content and
calls to action to increase your
click through rates
EMAIL TEMPLATE DESIGNS
BULLETED ITEMS
These designs are easy for readers to digest. If you can make this a
series that they can get used to, you may find higher open rates for
readers that are looking for quick information that they can take
action on immediately.
This can also be episodic, if you only send emails like this on Mondays
or Fridays, your readers can come to expect these types of emails
maybe even above your other emails, or maybe you only send this out
to a segment of your readers.
eCOMMERCE PRODUCTS
Showcasing products is an eye-pleasing content option. There less
emphasis on the textual content and more on the visual appeal of the
items being shown.
Whether they are products to purchase, download, screenshots with
links to view more, you can come up with your own way to use this
type of visual format.
BASIC DESIGN TEMPLATES
UNDERSTANDING YOUR DATA
It’s important that you understand your existing
email list audience to see who all your emails are
being delivered to, who is reading, who are taking
actions, rejected addresses, and unsubscribes.
• CLICK RATE
• OPEN RATES
• SEND TIMES
• UNSUBSCRIBS
• ENGAGEMENTS
• DEVICE USAGE
SUBJECT LINES & PERSONALIZATION
There is and should be a tested and proven strategy with your specific email lists and segments of
your lists. You’ll need to see and document what they respond positively and negatively to.
SLIDE:
A DESIGN THEORY PRESENTATION JPDESIGNTHEORY.COM
ENGAGEMENT & TRIGGER WORDS 10
WORDS TO USE
AND NOT USE
IN YOUR
SUBJECT LINE
• FIRST NAME
• NEW(S)
• EVENT
• INVITATION
• THANK(S) YOU
• UH-OH…
• …DON’T MISS THIS…
• A RELAVANT QUESTION
USE DON’T USE
• FREE
• MONEY
• REMINDER
• CALL/NOW
• APPLY NOW
• SPECIAL PROMO
• URGENT
• PLEASE READ
Source Data: CampaignMonitor.com
SINGLE PURPOSE
Instead of sending emails with
multiple ideas and sources of
information, provide a shorter
email with just the most
impactful points of what your
targeted readers are going to
care about.
PERSONALIZED
Use the integrated
personalization feature to
incorporate first names, full
names with your subject, or
introductory lines that start your
email
EMBEDDED VIDEO
Video continues to outperform
most other medium formats,
embed a video to your email or at
least a screenshot with a link to
where your reader can watch the
video on your website or YouTube
page
EMAIL
STRATEGIES TO
EXPERIEMENT
& TEST
A DESIGN THEORY PRESENTATIONSLIDE:
There’s no silver bullet with email marketing. This form of marketing should be treated as a continuously evolving vehicle. If
you’re just getting started, I highly recommend that you pick a super simple publishing schedule and stick to it for months.
Everyone should be testing, measuring, and documenting their efforts. Until you have figured out a formula that works, then
maybe decide on outsourcing. Till then, keep your efforts in house and organically build and develop your audience.
GROWING YOUR AUDIENCE
12
CONSISTENCY OPT-INS ENCOURAGE SHARING SOCIAL MEDIA
SLIDE:
LIBERTY - CREATIVE PRESENTATION WWW.YOURWEBSITE.COM
AUTOMATION 13
Your welcome email. Giving some
continued information to why someone
signed up to your email list
DAY ONE FOLLOW UP CROSS INFORM
In case they missed your first email,
this email will inform them to check
their spam, but reiterate what was sent
in the previous email
Introduce them to other areas that you
publish information similar to the
subject matter they signed up for
SLIDE:
LIBERTY - CREATIVE PRESENTATION WWW.YOURWEBSITE.COM
AUTOMATION 14
DAY FIVE CHECK UP/IN ADD’L MEDIA
Thank them again for signing up, and
ask them with a poll or survey what
their challenges are. Offer to engage
on your active social media platform(s)
By now they’ve been continually
receiving your emails. Ask them to
engage with you by replying with what
they’d like to see more of
Introduce a video or other interactive
media that provides some entertainment,
enlightenment, or education
ON-PAGE CTA’S
Call to Action areas that prompt the
visitor to take an action. Albeit to
sign up, subscribe, purchase, etc.
These are things that should be
unique and change quarterly so that
the content doesn’t get stale. Unless
it’s converting successfully.
POPUPS MAILING LISTS
WEBSITE OPT-INS
These can come up for a user after
they’ve spent a certain amount of
time on your landing page, after
they’ve scrolled past a certain
percent of your page, or upon
leaving that offers a reason to stay
and engage
These are usually seen towards the
bottom of a web page. A better
practice can be inline with content
further up on your home or landing
pages.
Email List opt-ins can also be used as
popups with some of the strategies
found in the Popup or CTA columns
to the left
LANDING
PAGES
WHAT IS IT?
Essentially a page on your website where you
offer a desired piece of content, product, or CTA
in exchange for a visitors contact information
HOW TO USE IT
You’ll want to create several landing pages that each
offer something slightly different but are yet relevant to
your business/industry and beneficial to your audience.
Email Marketing Tips & Strategies for Success
Email Marketing Tips & Strategies for Success
A DESIGN THEORY PRESENTATION
SLIDE:
JPDESIGNTHEORY.COM
19
EMAIL IDEAS
• SURVEYS/RESULTS/POLLS
• INFOGRAPHICS
• TOP 5/10 LISTS
• INDUSTRY STATISTICS
• IN CASE YOU MISSED IT
• FREE RESOURCES
• LAW/LEGAL INFORMATION
• RECAP/REPLAY LINKS
• FEATURED CUSTOMER
• OPEN POSITION/INTERNSHIPS
• CASE STUDIES
• HOW TO
• VIDEOS
• EVENT INVITES/REGISTRATION
• THINGS YOU NEED TO KNOW
• FREE RESOURCES
• THANK YOU/ACKNOWLEDGEMENTS
• PARTNERSHIP FEATURES
• RECENT TESTIMONIALS
• FAQ’s/SUBMITTED Q&A’s
HOW CAN WE HELP?
If you need help with identifying your customer avatar with
more in-depth focus with the intent of digital marketing,
please contact us to schedule a consultation
www.yourdomain.comELEVATION
21
CONTACT US
j p D e s i g n T h e o r y . c o m
@jpDesignTheoryemail@jpDesignTheory.com407.490.2425

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Email Marketing Tips & Strategies for Success

  • 1. By Jean Perpillant | Design Theory LLC Email Marketing Tips and Strategies for Success
  • 2. WE’RE A FAMILY OWNED AND OPERATED AGENCY We started out this dream in the fall of 2008. Creating websites, graphics, and more for both people we knew and people we soon met after. While creating digital spaces for businesses was exciting, we quickly realized that there has to be a plan and strategy to make businesses successful in the digital marketplace. Over the years we’ve learned a lot in many areas of the interwebs, creative design, and strategic business initiatives for growth. Because we have this knowledge from working with many individuals as well as real world experiences, we can offer all of that knowledge to you to help grow your business. WHO WE ARE NICOLE PERPILLANTJEAN PERPILLANT
  • 3. SLIDE: A DESIGN THEORY PRESENTATION JPDESIGNTHEORY.COM LET’S TALK STATISTICS 3 DAILY USERS (As of 2019) 3.9B With personalized subject lines EFFECTIVENESS For most industries AVG. OPEN RATES With email lists of 1k - 2.5k Subs HIGHEST CTR 50% Source Data: Statista | Mailchimp | IBM | Oberlo | Hubspot 21% 5.32% People react more to emails that are more personal and seem more curated. This daily user count is set to grow to 4.3b in 2023 Try and get to 15% - 25% for your open rates with your campaigns Create compelling content and calls to action to increase your click through rates
  • 5. BULLETED ITEMS These designs are easy for readers to digest. If you can make this a series that they can get used to, you may find higher open rates for readers that are looking for quick information that they can take action on immediately. This can also be episodic, if you only send emails like this on Mondays or Fridays, your readers can come to expect these types of emails maybe even above your other emails, or maybe you only send this out to a segment of your readers.
  • 6. eCOMMERCE PRODUCTS Showcasing products is an eye-pleasing content option. There less emphasis on the textual content and more on the visual appeal of the items being shown. Whether they are products to purchase, download, screenshots with links to view more, you can come up with your own way to use this type of visual format.
  • 8. UNDERSTANDING YOUR DATA It’s important that you understand your existing email list audience to see who all your emails are being delivered to, who is reading, who are taking actions, rejected addresses, and unsubscribes. • CLICK RATE • OPEN RATES • SEND TIMES • UNSUBSCRIBS • ENGAGEMENTS • DEVICE USAGE
  • 9. SUBJECT LINES & PERSONALIZATION There is and should be a tested and proven strategy with your specific email lists and segments of your lists. You’ll need to see and document what they respond positively and negatively to.
  • 10. SLIDE: A DESIGN THEORY PRESENTATION JPDESIGNTHEORY.COM ENGAGEMENT & TRIGGER WORDS 10 WORDS TO USE AND NOT USE IN YOUR SUBJECT LINE • FIRST NAME • NEW(S) • EVENT • INVITATION • THANK(S) YOU • UH-OH… • …DON’T MISS THIS… • A RELAVANT QUESTION USE DON’T USE • FREE • MONEY • REMINDER • CALL/NOW • APPLY NOW • SPECIAL PROMO • URGENT • PLEASE READ Source Data: CampaignMonitor.com
  • 11. SINGLE PURPOSE Instead of sending emails with multiple ideas and sources of information, provide a shorter email with just the most impactful points of what your targeted readers are going to care about. PERSONALIZED Use the integrated personalization feature to incorporate first names, full names with your subject, or introductory lines that start your email EMBEDDED VIDEO Video continues to outperform most other medium formats, embed a video to your email or at least a screenshot with a link to where your reader can watch the video on your website or YouTube page EMAIL STRATEGIES TO EXPERIEMENT & TEST
  • 12. A DESIGN THEORY PRESENTATIONSLIDE: There’s no silver bullet with email marketing. This form of marketing should be treated as a continuously evolving vehicle. If you’re just getting started, I highly recommend that you pick a super simple publishing schedule and stick to it for months. Everyone should be testing, measuring, and documenting their efforts. Until you have figured out a formula that works, then maybe decide on outsourcing. Till then, keep your efforts in house and organically build and develop your audience. GROWING YOUR AUDIENCE 12 CONSISTENCY OPT-INS ENCOURAGE SHARING SOCIAL MEDIA
  • 13. SLIDE: LIBERTY - CREATIVE PRESENTATION WWW.YOURWEBSITE.COM AUTOMATION 13 Your welcome email. Giving some continued information to why someone signed up to your email list DAY ONE FOLLOW UP CROSS INFORM In case they missed your first email, this email will inform them to check their spam, but reiterate what was sent in the previous email Introduce them to other areas that you publish information similar to the subject matter they signed up for
  • 14. SLIDE: LIBERTY - CREATIVE PRESENTATION WWW.YOURWEBSITE.COM AUTOMATION 14 DAY FIVE CHECK UP/IN ADD’L MEDIA Thank them again for signing up, and ask them with a poll or survey what their challenges are. Offer to engage on your active social media platform(s) By now they’ve been continually receiving your emails. Ask them to engage with you by replying with what they’d like to see more of Introduce a video or other interactive media that provides some entertainment, enlightenment, or education
  • 15. ON-PAGE CTA’S Call to Action areas that prompt the visitor to take an action. Albeit to sign up, subscribe, purchase, etc. These are things that should be unique and change quarterly so that the content doesn’t get stale. Unless it’s converting successfully. POPUPS MAILING LISTS WEBSITE OPT-INS These can come up for a user after they’ve spent a certain amount of time on your landing page, after they’ve scrolled past a certain percent of your page, or upon leaving that offers a reason to stay and engage These are usually seen towards the bottom of a web page. A better practice can be inline with content further up on your home or landing pages. Email List opt-ins can also be used as popups with some of the strategies found in the Popup or CTA columns to the left
  • 16. LANDING PAGES WHAT IS IT? Essentially a page on your website where you offer a desired piece of content, product, or CTA in exchange for a visitors contact information HOW TO USE IT You’ll want to create several landing pages that each offer something slightly different but are yet relevant to your business/industry and beneficial to your audience.
  • 19. A DESIGN THEORY PRESENTATION SLIDE: JPDESIGNTHEORY.COM 19 EMAIL IDEAS • SURVEYS/RESULTS/POLLS • INFOGRAPHICS • TOP 5/10 LISTS • INDUSTRY STATISTICS • IN CASE YOU MISSED IT • FREE RESOURCES • LAW/LEGAL INFORMATION • RECAP/REPLAY LINKS • FEATURED CUSTOMER • OPEN POSITION/INTERNSHIPS • CASE STUDIES • HOW TO • VIDEOS • EVENT INVITES/REGISTRATION • THINGS YOU NEED TO KNOW • FREE RESOURCES • THANK YOU/ACKNOWLEDGEMENTS • PARTNERSHIP FEATURES • RECENT TESTIMONIALS • FAQ’s/SUBMITTED Q&A’s
  • 20. HOW CAN WE HELP? If you need help with identifying your customer avatar with more in-depth focus with the intent of digital marketing, please contact us to schedule a consultation
  • 21. www.yourdomain.comELEVATION 21 CONTACT US j p D e s i g n T h e o r y . c o m @jpDesignTheoryemail@jpDesignTheory.com407.490.2425