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Digital Marketing for 2019

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In this short presentation, I provide some tactics and tips on how to boost your brand visibility on Instagram, YouTube, Facebook, and LinkedIn. By following these tips you will see organic growth in your brand online and also more engagement by your audience.

Published in: Marketing
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Digital Marketing for 2019

  1. 1. jpDesignTheory.comDIGITAL MARKETING THEORY E l e v a t i o n P R E S E N T A T I O N T E M P L A T E DIGITAL MARKETING THEORY T I P S F O R 2 0 1 9
  2. 2. jpDesignTheory.comDIGITAL MARKETING THEORY WHO I AM I’m a husband of 14 years, father of 3, and jack of many trades. I’ve been into technology since the Tandy 1000 and like to look for ways to do things better. I created Design Theory to help other businesses leverage my skills and talents. I’m also a professional photographer and enjoy being a creative. JEAN PERPILLANT, JR FOUNDER
  3. 3. jpDesignTheory.comDIGITAL MARKETING THEORY WITH SOCIAL MEDIA? WHO’S FATIGUED Every time you look up, there’s a new feature, new important best practice, more rules for engagement.
  4. 4. jpDesignTheory.comDIGITAL MARKETING THEORY APPEARANCE FREQUENCY The theory that a more abundant routine of posting new and relevant posts on a regular basis to engage, provide value, and promote. - Most platforms daily posting is necessary - If you want to gain more exposure, post 2-5 times a day - Native posts are still better for the algorithms - People will come to expect to see more, each time they open the app
  5. 5. jpDesignTheory.comDIGITAL MARKETING THEORY WHERE YOU SHOULD BE “PAYING” ATTENTION For now, these are the most popular and widely used platforms by consumers and where you’ll want to stress your engagement and content outreach. SOCIAL MEDIA FOCUS
  6. 6. jpDesignTheory.comDIGITAL MARKETING THEORY N O T M U C H C O M P E T I T I O N TOP WEBSITES RIGHT NOW (RESULTS FROM SIMILAR WEB FOR JANUARY 2019)
  7. 7. jpDesignTheory.comDIGITAL MARKETING THEORY (Focus on creating and adding value more than trying to sell) Understanding Your Target Audience
  8. 8. jpDesignTheory.comDIGITAL MARKETING THEORY Investment generally results in acquiring an asset, also called an investment. If the asset is available at a price worth investing, it is normally expected either to generate income, or to appreciate in value, so that it can be sold at a higher price invest Investment generally results results in acquiring an asset also called an investment. If the asset is available at a price worth investing, it is normally expected either to generate income. The art of thinking independently
  9. 9. jpDesignTheory.comDIGITAL MARKETING THEORY CASES FOR USAGE Facebook Brand Pages Facebook Groups
  10. 10. jpDesignTheory.comDIGITAL MARKETING THEORY KEY TIPS - Create entry questions for entry to your Group that 
 ask for and email address - Use the Instant Reply feature in Facebook Pages - Use the Watch Party feature to invite friends to watch videos 
 with your brand - Create ads to be displayed between listings in the Marketplace - Schedule Live videos and send an announcement to your followers - Paying to boost posts is no longer an option, it’s now the standard
  11. 11. jpDesignTheory.comDIGITAL MARKETING THEORY Investment generally results in acquiring an asset, also called an investment. If the asset is available at a price worth investing, it is normally expected either to generate income, or to appreciate in value, so that it can be sold at a higher price invest Investment generally results results in acquiring an asset also called an investment. If the asset is available at a price worth investing, it is normally expected either to generate income. The art of thinking independently
  12. 12. jpDesignTheory.comDIGITAL MARKETING THEORY YOUR BRAND CAN GAIN GREAT EXPOSURE FROM THEIR AUDIENCE Stalk, then court your target influencers. Not all Influencers are right for you. You need to create your ideal marketing scenario, and it should be cohesive and compliment both parties. Be ready for the best and worst case scenarios. Learn and try it again. INFLUENCER MARKETING
  13. 13. jpDesignTheory.comDIGITAL MARKETING THEORY C R E A T E D I F F E R E N T P O S T S T H A T M A K E S S O M E O N E P A U S E TRY AND BE AS UNIQUE AS POSSIBLE I N S P I R AT I O N A L Graphics and images with quotes and phrases #GOALS B E H U M O R O U S Posts that create an emotional response can S T O R I E S Constant posts from your day that contribute to a story C U R I O S I T Y Spark interest with partial or abstract photos and angles
  14. 14. jpDesignTheory.comDIGITAL MARKETING THEORY LINKED IN IS WORTH YOUR TIME Image source: lynda.com
  15. 15. BASIC STRATEGY F O C U S O N T H E S E K E Y I T E M S N U M B E R S W R I T E G R O U P S Find active groups with many participants to engage in industry conversations V I D E O S Create short 1-3 minute videos that answer questions or solve common problems Use hashtags and multiple links in your posts that people can follow and click to get more in- depth information Understand your Engagement, Demographics, and your Metrics
  16. 16. jpDesignTheory.comDIGITAL MARKETING THEORY Posts seem to last longer in the algorithms of this platform unlike the other main ones. A video I posted over two weeks ago is still getting visibility and attention. A post with a photo has been viewed over a thousand times and that was from over a month ago. PROLONGED LIFESPAN
  17. 17. jpDesignTheory.comDIGITAL MARKETING THEORY
  18. 18. TACTICS TO UNDERSTAND UPLOAD CONSISTANCY 95% A/V QUALITY 80% CREATIVITY 70% RELEVANT 90%
  19. 19. jpDesignTheory.comDIGITAL MARKETING THEORY A L L T H I S T E D I O U S W O R K W I L L P A Y O F F VIDEO POST BEST PRACTICES • Descriptive video titles • Use a few descriptive tags • Your Thumbnail is everything • Jump on the Trend Train • End cards that link to your other videos • Answer questions first, then explain • Create a short series that continues to provide value • Ask colleagues to be sponsors • Cross promote or feature other people/brands you know
  20. 20. jpDesignTheory.comDIGITAL MARKETING THEORY RESOURCES Create graphics with text Adobe Spark for graphics, videos, 
 and images Storyboarder: free story board app For free to use stock photos and videos Snapseed app for free photo editing
  21. 21. jpDesignTheory.comDIGITAL MARKETING THEORY L E T S T A L K S P E C I F I C S HOW MORE CAN I HELP?
  22. 22. www.yourdomain.comELEVATION 22 CONTACT US j p D e s i g n T h e o r y . c o m @jpDesignTheorye-mail@jpDesignTheory.com407.490.2425

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