1. jpDesignTheory.comDIGITAL MARKETING THEORY
E l e v a t i o n
P R E S E N T A T I O N T E M P L A T E
DIGITAL MARKETING THEORY
T I P S F O R 2 0 1 9

2. jpDesignTheory.comDIGITAL MARKETING THEORY
WHO I AM
I’m a husband of 14 years,
father of 3, and jack of many
trades. I’ve been into
technology since the Tandy
1000 and like to look for ways to
do things better.
I created Design Theory to help
other businesses leverage my
skills and talents. I’m also a
professional photographer and
enjoy being a creative.
JEAN PERPILLANT, JR
FOUNDER

3. jpDesignTheory.comDIGITAL MARKETING THEORY
WITH SOCIAL MEDIA?
WHO’S FATIGUED
Every time you look up, there’s a new
feature, new important best practice,
more rules for engagement.

4. jpDesignTheory.comDIGITAL MARKETING THEORY
APPEARANCE FREQUENCY
The theory that a more abundant routine of posting new and relevant
posts on a regular basis to engage, provide value, and promote.
- Most platforms daily posting is necessary
- If you want to gain more exposure, post 2-5 times a day
- Native posts are still better for the algorithms
- People will come to expect to see more, each time they open the app

5. jpDesignTheory.comDIGITAL MARKETING THEORY
WHERE YOU SHOULD BE “PAYING” ATTENTION
For now, these are the most popular and
widely used platforms by consumers and
where you’ll want to stress your
engagement and content outreach.
SOCIAL MEDIA FOCUS

6. jpDesignTheory.comDIGITAL MARKETING THEORY
N O T M U C H C O M P E T I T I O N
TOP WEBSITES RIGHT NOW
(RESULTS FROM SIMILAR WEB FOR JANUARY 2019)

7. jpDesignTheory.comDIGITAL MARKETING THEORY
(Focus on creating and adding value more than trying to sell)
Understanding Your Target Audience

8. jpDesignTheory.comDIGITAL MARKETING THEORY
Investment generally results in acquiring an asset, also called an investment. If the asset is available at a
price worth investing, it is normally expected either to generate income, or to appreciate in value, so that
it can be sold at a higher price invest Investment generally results results in acquiring an asset also
called an investment. If the asset is available at a price worth investing, it is normally expected either to
generate income.
The art of thinking
independently

9. jpDesignTheory.comDIGITAL MARKETING THEORY
CASES FOR USAGE
Facebook Brand Pages Facebook Groups

10. jpDesignTheory.comDIGITAL MARKETING THEORY
KEY TIPS
- Create entry questions for entry to your Group that
ask for and email address
- Use the Instant Reply feature in Facebook Pages
- Use the Watch Party feature to invite friends to watch videos
with your brand
- Create ads to be displayed between listings in the Marketplace
- Schedule Live videos and send an announcement to your followers
- Paying to boost posts is no longer an option, it’s now the standard

11. jpDesignTheory.comDIGITAL MARKETING THEORY
Investment generally results in acquiring an asset, also called an investment. If the asset is available at a
price worth investing, it is normally expected either to generate income, or to appreciate in value, so that
it can be sold at a higher price invest Investment generally results results in acquiring an asset also
called an investment. If the asset is available at a price worth investing, it is normally expected either to
generate income.
The art of thinking
independently

12. jpDesignTheory.comDIGITAL MARKETING THEORY
YOUR BRAND CAN GAIN GREAT EXPOSURE FROM THEIR AUDIENCE
Stalk, then court your target influencers.
Not all Influencers are right for you.
You need to create your ideal marketing scenario, and it
should be cohesive and compliment both parties.
Be ready for the best and worst case scenarios. Learn
and try it again.
INFLUENCER MARKETING

13. jpDesignTheory.comDIGITAL MARKETING THEORY
C R E A T E D I F F E R E N T P O S T S T H A T M A K E S S O M E O N E P A U S E
TRY AND BE AS UNIQUE AS POSSIBLE
I N S P I R AT I O N A L
Graphics and images with
quotes and phrases #GOALS
B E H U M O R O U S
Posts that create an
emotional response can
S T O R I E S
Constant posts from your day
that contribute to a story
C U R I O S I T Y
Spark interest with partial or
abstract photos and angles

14. jpDesignTheory.comDIGITAL MARKETING THEORY
LINKED IN IS WORTH YOUR TIME
Image source: lynda.com

15. BASIC STRATEGY
F O C U S O N T H E S E K E Y I T E M S
N U M B E R S
W R I T E
G R O U P S
Find active groups with many
participants to engage in industry
conversations
V I D E O S
Create short 1-3 minute videos
that answer questions or solve
common problems
Use hashtags and multiple links
in your posts that people can
follow and click to get more in-
depth information
Understand your Engagement,
Demographics, and your Metrics

16. jpDesignTheory.comDIGITAL MARKETING THEORY
Posts seem to last longer in the algorithms of this
platform unlike the other main ones.
A video I posted over two weeks ago is still getting
visibility and attention.
A post with a photo has been viewed over a thousand
times and that was from over a month ago.
PROLONGED LIFESPAN

17. jpDesignTheory.comDIGITAL MARKETING THEORY

18. TACTICS TO UNDERSTAND
UPLOAD CONSISTANCY 95%
A/V QUALITY 80%
CREATIVITY 70%
RELEVANT 90%

19. jpDesignTheory.comDIGITAL MARKETING THEORY
A L L T H I S T E D I O U S W O R K W I L L P A Y O F F
VIDEO POST BEST PRACTICES
• Descriptive video titles
• Use a few descriptive tags
• Your Thumbnail is everything
• Jump on the Trend Train
• End cards that link to your other videos
• Answer questions first, then explain
• Create a short series that continues to provide value
• Ask colleagues to be sponsors
• Cross promote or feature other people/brands you know

20. jpDesignTheory.comDIGITAL MARKETING THEORY
RESOURCES
Create graphics
with text
Adobe Spark for
graphics, videos,
and images
Storyboarder: free
story board app
For free to use
stock photos
and videos
Snapseed app for
free photo editing

21. jpDesignTheory.comDIGITAL MARKETING THEORY
L E T S T A L K S P E C I F I C S
HOW MORE CAN I HELP?

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CONTACT US
j p D e s i g n T h e o r y . c o m
@jpDesignTheorye-mail@jpDesignTheory.com407.490.2425