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Event-driven e-mailmarketing in de reisbranche

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Presentatie tijdens vakdag Reisbedrijf van de Toekomst op vrijdag 1 november 2013. Event-driven e-mailmarketing stelt de reisbranche in staat om meer omzet uit bestaande klanten te halen, dankzij de inzet van slimme relevante campagnes.

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Event-driven e-mailmarketing in de reisbranche

  1. 1. Event-driven e-mail in de reisbranche
  2. 2. E-mailmarketing software, services en expertise @Measuremail - @JPBriaire
  3. 3. Waarom e-mail?
  4. 4. Wie zet e-mail in?
  5. 5. Travel: grote campagnes
  6. 6. Travel: laagste resultaten
  7. 7. Grotere campagne, lagere resultaten
  8. 8. Event-driven e-mail!
  9. 9. Opens: +75% Clicks: +115%
  10. 10. Welkomstmail
  11. 11. Verjaardagsmail
  12. 12. After purchase mail
  13. 13. 1/2
  14. 14. 2/2
  15. 15. Pre-trip mail
  16. 16. 1/3
  17. 17. 2/3
  18. 18. 3/3
  19. 19. 1/3
  20. 20. 2/3
  21. 21. 3/3
  22. 22. Welkom thuis mail
  23. 23. Case De Jong Intra Opens 69% - Clicks 48%

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