Social Media 101 - Lamar Johnson


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Lamar Johnson from Make Them Fans gave an overview of various Social Media platforms available and how they can be used at Pinal County Town Hall on April 28, 2010.

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  • Three children, Casa Grande Elementary School Board, Arizona School Boards Association
  • Three children, Casa Grande Elementary School Board, Arizona School Boards Association
  • Social interactions carried through computer networks. Everything but the physical meeting, book clubs, fundraising, organization, chit chat between friends and family, meeting new people. It is imprinting of the dynamic human interaction on scalable computer systems.
  • Time and distance. Time is the one asset that is irreplaceable..word of mouth and social can make life simpler. Asynchronous communication Distance...everyone is a keystroke away. Global communication is reduced to nothingness.
  • There are over 140 active social networks, not including ning which is a network of networks. In this introduction we will discuss some of the tools in the social media arena. How they came about and what niche they fill.
  • web + log = blog. Technorati lists the top 10 blogs in the world reaching. While their is form and function, the basics are regularly spreading your message to a group of followers. It started as people manually updating their webpages and evolved in to journaling. Then in 1998, things changed.
  • History of blogging. Open Diary 1998, LiveJournal and Blogger 1999. Believe, Cher, 3 AM - Matchbox Twenty, Getting Jiggy Wit It - Will Smith
  • Bloggers are supplanting regular media Bloggers become experts in the fields and are relied upon for information Bloggers can be free from the rules that govern other media, time to press, editorial slant, and can speak directly to their audience.
  • Famous bloggers and their effect. Arriana Huffington, Chris Brogan, Gary Vaynerchuk.
  • 2003 LinkedIn is launched
  • Reid Hoffman May 2003 with team of 11. All active in paypal and other social media and internet ventures get together.
  • Social networking for business contacts. Broker deals, peer analysis, marketing, finance and all types of questions answered. Carolyn Reid example River Biasi example
  • Stanley Milgram’s 1967 Experiment to Malcolm Gladwell’s 2000 best seller Tipping point.
  • Decision makers from every industry are on and leveraging Linkedin. Meeting, discussing and making purchase decisions.
  • August 2003
  • August 2003
  • Established in 2004. 22 yo Canadian Avril Lavigne sells almost 7,000,000 albums. My Happy Ending.
  • It all began with Mark Zuckerberg and a girl. October 28, 2003 - facemash is invented by hacking and stealing. Thefacebook launches in 2004, September 2006, opens to everyone 13 and up, and October 2008, Facebook International is established in Ireland. Fall 2009, 350,000,000 users
  • Robin Dunbar. Neocortex (the brain) 100 - 230, 148 ~150
  • Yelp, Urbanspoon and two or three others. 31 million monthly visitors. October 2004
  • Twitter
  • Twitter
  • Biz Stone - co-founder of Blogger and Jack Dorsey - dispatch and real-time information guru. 2006 launch. June Pointer of the Pointer Sisters passes away. I’m So Excited.
  • Breaking news, US Airwas Flight 1549 on January 15, 2009
  • Twitter
  • Loyalty of people to Facebook versus Google pages
  • Social Media 101 - Lamar Johnson

    1. 1. Social Media Introduced <ul><li>A Timeline </li></ul>
    2. 2. Introduction
    3. 3. What Is Social Media?
    4. 4. What Problems Does It Solve?
    5. 5. What Social Media Tools Are Out There?
    6. 6. What Is Blogging?
    7. 7. How Did Blogging Develop
    8. 8. Why People Blog
    9. 9. Who Are These People
    10. 10. What Is Linkedin?
    11. 11. How Did LinkedIn Develop?
    12. 12. What Does Linkedin Do?
    13. 13. What Is The Fascination?
    14. 14. How LinkedIn Affects Your World?
    15. 15. What Is MySpace?
    16. 16. What Does MySpace Do?
    17. 17. How Did MySpace Develop?
    18. 18. What Is Facebook?
    19. 19. What Does Facebook Do?
    20. 20. How Did Facebook Develop?
    21. 21. What Is The Fascination?
    22. 22. How Is Facebook Affecting Your World?
    23. 23. What Is a Yelp?
    24. 24.
    25. 25. What Is Twitter?
    26. 26. How Did Twitter Develop?
    27. 27. How Twitter Affected Your World?
    28. 28. What Is The True Strength of Twitter?
    29. 29. The Social Media Affect
    30. 30. What Social Media Tools Are Out There? What Problem Does It Solve? What Is Social Media?
    31. 31. Questions <ul><li>Lamar Johnson </li></ul><ul><li>[email_address] </li></ul><ul><li>602.326.0994 </li></ul>
    32. 32. Social Media Introduced <ul><li>Want Social Media To Work For You? </li></ul><ul><li>Lamar Johnson </li></ul><ul><li>[email_address] </li></ul><ul><li>602.326.0994 </li></ul>