Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Life of p

531 views

Published on

A look at the history of the smallest element of text content: the paragraph. Where did it come from, how has typography been used to represent it and further our understanding of the content itself, and how can we translate that to the web.

Published in: Design
  • Be the first to comment

  • Be the first to like this

Life of p

  1. 1. the life of <p> bringing typography to life from the inside out Jason Pamental / @jpamental / Lead UX Strategist
  2. 2. A bit about your guide • Lead UX Strategist at Fresh Tilled Soil • Have found peace, even with IE6–8 • Believe the best aspects of design are often never seen • Author of Responsive Typography from O’Reilly (bit.ly/rwtbook) • Husband, father, son, brother, tinkerer, teacher & student • Walker of @aProperCollie
  3. 3. Tristan, @aProperCollie
  4. 4. Type & Typography on the Web not such strange bedfellows after all
  5. 5. –Beatrice Ward, circa 1933 “the clothes which words wear”
  6. 6. Begin at the Beginning
  7. 7. –Mark Boulton, March 24th, 2011 “create layouts from the content out”
  8. 8. –Elliot Jay Stocks, October 7th, 2011 “designing from the type outwards”
  9. 9. So we narrow the focus.
  10. 10. –Tao Te Ching, ascribed to Laozi “A journey of a thousand li starts beneath one's feet”
  11. 11. so a volume of a 
 thousand lines begins 
 with a single <p>
  12. 12. parallaxel processing
  13. 13. *Atomic design, anyone? Image from bradfrost.com We design in visual systems, building patterns of objects & code
  14. 14. So what’s the most basic primitive of content itself?
  15. 15. So what’s the most basic primitive of content itself?
  16. 16. The American Spelling Book by Noah Webster, courtesy of merrycoz.org
  17. 17. The American Spelling Book by Noah Webster, courtesy of merrycoz.org
  18. 18. AVING examined the first part of the new Grammatical Institute of the 
 English Language, published by Mr. Noah Webster we are of opinion, that it is far preferable, in the plan and execution, to Dilworth's or any other Spelling Book, which has been introduced into [o]ur schools. In these the entire omission of the rules of pronunciation is a capital defect, which very few of the parents, schoolmasters or mistresses, employed in teaching children the first rudiments have sufficient knowledge to supply… H The American Spelling Book by Noah Webster, courtesy of merrycoz.org
  19. 19. <p>
  20. 20. a thought; Cogito, ergo sum. –René Descartes, circa 1629
  21. 21. an idea; Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. –Marie Curie
  22. 22. * thanks Wikipedia a basic unit of discourse*; Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal. –President Abraham Lincoln, 1863
  23. 23. the idea of the idea • dates back to Ancient Greek paragraphos • visual representation has evolved through many stylistic evolutions • each style has implications on readability, scanability and flow • often overlooked when designing for the web • but it doesn’t have to be
  24. 24. παράγραφος (paragraphos) http://www.shadycharacters.co.uk/2011/02/the-pilcrow-part-1/
  25. 25. παράγραφος (paragraphos)
  26. 26. παράγραφος (paragraphos) p { position: relative; } p:before { content: "2E0F"; position: absolute; left: 0; top: 0.1em; }
  27. 27. Middle Ages: The Pilcrow Years http://www.smithsonianmag.com/arts-culture/the-origin-of-the-pilcrow-aka-the-strange-paragraph-symbol-8610683/
  28. 28. Middle Ages: The Pilcrow Years
  29. 29. Middle Ages: The Pilcrow Years p { display: inline; } p:after { content: "00B6"; }
  30. 30. late 15th century & onward
  31. 31. late 15th century & onward
  32. 32. late 15th century & onward p { margin-bottom: 0; text-indent: 1em; }
  33. 33. block party http://typecast.qwriting.qc.cuny.edu/2012/11/28/a-typewriter-links-ideas-to-their-owners/
  34. 34. block party Not ignoring what is good, I am quick to perceive a horror, and could still be social with it—would they let me—since it is but well to be on friendly terms with all the inmates of the place one lodges in. By reason of these things, then, the whaling voyage was welcome; the great flood-gates of the wonder-world swung open, and in the wild conceits that swayed me to my purpose, two and two there floated into my inmost soul, endless processions of the whale, and, mid most of them all, one grand hooded phantom, like a snow hill in the air.
  35. 35. block party Not ignoring what is good, I am quick to perceive a horror, and could still be social with it—would they let me—since it is but well to be on friendly terms with all the inmates of the place one lodges in. By reason of these things, then, the whaling voyage was welcome; the great flood-gates of the wonder-world swung open, and in the wild conceits that swayed me to my purpose, two and two there floated into my inmost soul, endless processions of the whale, and, mid most of them all, one grand hooded phantom, like a snow hill in the air. p { margin-bottom: 1em; }
  36. 36. drop it like a cap
  37. 37. drop it like a cap http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm
  38. 38. drop it like a cap http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm
  39. 39. drop it like a cap p:first-of-type:first-letter, .lt-ie9 p:first-letter { font-size: 5em; font-family: ‘Bluntz W00’; font-size: 5em; color: 5em; line-height: 0.9em; float: left; padding-right: 0.05em; margin-top: -0.125em; } http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm
  40. 40. first-line of defense
  41. 41. first-line of defense p:first-line { font-size: 1.1em; font-weight: bold; }
  42. 42. last line without any orphans
  43. 43. last line without any orphans wt.fix({ elements: 'p', chars: 10, method: 'nbsp', event: 'resize' }); http://bit.ly/rt-widotamer
  44. 44. just what is the perfect <p>? question:
  45. 45. answer: the right one for your project
  46. 46. The Seattle Times
  47. 47. Buzzfeed
  48. 48. The Shape of Design
  49. 49. the only wrong answer no answer at all
  50. 50. thank you Jason Pamental @jpamental slides: slideshare.net/jpamental code: github.com/jpamental typefaces: Salomé & Scala Sans photoography: unless otherwise noted, photos by @jpamental

×