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Designing the Experience Continuum
Typography in the Age of the Connected Everything
Jason Pamental (@jpamental)
Lead UX S...
I want to know what you know
I’m a user 

experience strategist
So, I’m a designer.
Clickbait-O-rama
Enter: opportunity, stage left
http://spark.monotype.com
Enter: opportunity, stage left
http://spark.monotype.com
Enter: opportunity, stage left
http://spark.monotype.com
This got me thinking
tripping the continuum fantastic
Icons made by Freepik, Icons8 from www.flaticon.com 
A little out of step
A little out of step
A wayfinding icon lost its voice
A wayfinding icon lost its voice
A wayfinding icon lost its voice
Published on Garmin Newsroom (http://newsroom.garmin.com) on 4/23/15 6:00 am CDT
Garmin® nüviCam™ LMTHD Guides, Alerts and...
Model S
Premium Electric Sedan
Model S
Premium Electric Sedan
Houston, we have a problem
wherein I steal liberally from Brené Brown
the reckoning
the rumble
curiosity is a shit–starter
Great typefaces
Great typography: OpenType
Great typography: OpenType
Great typography: first line emphasis
Great typography: first line emphasis
Great typography: dropcaps
Great typography: orphans
Great typography: orphans
the revolution
typography is the thread
pulled a fast one on you
Repeat after me
One brand. One identity. One continuum.
thank you
Get in touch!
Jason Pamental | @jpamental | jason@rwt.io
Slides: slideshare.net/jpamental
Book signing after thi...
Resources
• 5 Typeface Challenges (TNW Article): http://bit.ly/jphowlive1
• Monotype Spark: http://spark.monotype.com
• We...
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
Designing the Experience Continuum: Typography in the Age of the Connected Everything
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Designing the Experience Continuum: Typography in the Age of the Connected Everything

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With the explosion of small-form-factor, low-cost connected devices like fitness trackers, medical devices and ‘smart dashboards’, the spectrum across which we communicate has gotten broader than ever. When thinking about using a wearable fitness tracker with a small screen, how it connects from a design perspective to the ‘connected app’, to the desktop health tracker portal and even to TV/print advertising for that product—there are very few elements that translate across all those screens and devices to tie the experience together.

The type we use plays an increasingly important role in conveying critical information in a consistent and ‘glance-able’ way, and in getting across brand voice and creating emotional connection between user and device and organization. This talk will explore how new developments in technology and cognitive science extend the reach of our design landscape from the smallest to the biggest of screens.

Published in: Design
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Designing the Experience Continuum: Typography in the Age of the Connected Everything

  1. 1. Designing the Experience Continuum Typography in the Age of the Connected Everything Jason Pamental (@jpamental) Lead UX Strategist @ Fresh Tilled Soil
  2. 2. I want to know what you know
  3. 3. I’m a user 
 experience strategist
  4. 4. So, I’m a designer.
  5. 5. Clickbait-O-rama
  6. 6. Enter: opportunity, stage left http://spark.monotype.com
  7. 7. Enter: opportunity, stage left http://spark.monotype.com
  8. 8. Enter: opportunity, stage left http://spark.monotype.com
  9. 9. This got me thinking
  10. 10. tripping the continuum fantastic Icons made by Freepik, Icons8 from www.flaticon.com 
  11. 11. A little out of step
  12. 12. A little out of step
  13. 13. A wayfinding icon lost its voice
  14. 14. A wayfinding icon lost its voice
  15. 15. A wayfinding icon lost its voice
  16. 16. Published on Garmin Newsroom (http://newsroom.garmin.com) on 4/23/15 6:00 am CDT Garmin® nüviCam™ LMTHD Guides, Alerts and Records with Built-in Dash Cam and Premium Driver- Assist Features Release Date: Thursday, April 23, 2015 6:00 am CDT Terms: Automotive [1] Featured Releases [2] Dateline City: OLATHE, Kan. OLATHE, Kan.--(BUSINESS WIRE [3])--Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced nüviCam LMTHD, the first portable navigation device (PND) to feature a built-in dash cam and advanced alerts to enhance driver awareness on the road. Thanks to the integrated dash cam that continuously records and automatically saves files on impact, the nüviCam offers the protection of having an eyewitness that records exactly where and when events occurred. One of the most comprehensive PNDs to ever hit the roads, the nüviCam offers the latest in premium driver-assist features typically found only in luxury vehicles. For example, Forward Collision Warning1 alerts drivers if they’re driving too close to the car ahead; Lane Departure Warning1 alerts will appear and sound if the driver drifts off the road or into oncoming traffic; and Garmin Real Vision™ takes the guess work out of deciphering hard-to-see house numbers by displaying the camera view along with a bright arrow to direct drivers where to go when approaching select destinations. “The nüviCam LMTHD goes beyond helping drivers get from Point A to Point B,” said Dan Bartel, Garmin vice president of worldwide sales. “The intuitive driver-assist features not only lessen the stress of getting you to your destination, but the nüviCam also provides peace of mind in knowing that your commute is being recorded and can be referenced should you need it.” The nüviCam features a 6-inch pinch-to-zoom glass display with a high-definition dash cam built in to the back of the device. When powered on, the integrated dash cam continuously records on the included microSD card, and if an incident occurs, the device’s Incident Detection will automatically save files on impact. GPS records exactly where and when events occur, and drivers can play back the video on the device or watch later from a computer. There’s also a Snapshot feature on the nüviCam that allows drivers to capture still images in or outside of the vehicle if desired. The included magnetic mount enables the device to be easily and quickly secured or removed from the vehicle. A wayfinding icon lost its voice
  17. 17. Model S Premium Electric Sedan
  18. 18. Model S Premium Electric Sedan
  19. 19. Houston, we have a problem wherein I steal liberally from Brené Brown
  20. 20. the reckoning
  21. 21. the rumble
  22. 22. curiosity is a shit–starter
  23. 23. Great typefaces
  24. 24. Great typography: OpenType
  25. 25. Great typography: OpenType
  26. 26. Great typography: first line emphasis
  27. 27. Great typography: first line emphasis
  28. 28. Great typography: dropcaps
  29. 29. Great typography: orphans
  30. 30. Great typography: orphans
  31. 31. the revolution
  32. 32. typography is the thread
  33. 33. pulled a fast one on you
  34. 34. Repeat after me One brand. One identity. One continuum.
  35. 35. thank you Get in touch! Jason Pamental | @jpamental | jason@rwt.io Slides: slideshare.net/jpamental Book signing after this in the bookstore!
  36. 36. Resources • 5 Typeface Challenges (TNW Article): http://bit.ly/jphowlive1 • Monotype Spark: http://spark.monotype.com • Web font services: fontdeck.com, fonts.com, typography.com/cloud, typekit.com, webtype.com, fontshop.com, myfonts.com, emigre.com • My talk on Life of <p> 
 video: https://youtu.be/4ggOmfBtWRM
 slides: slideshare.net/jpamental • White & Case: whitecase.com • New School: newschool.edu • Jason Santa Maria’s archived site: http://bit.ly/jphowlive2 • Responsive Typography (O’Reilly: bit.ly/rwtbook)

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