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Preparation and Practice are Key to a Successful Webinar

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You can't just wing a webinar. It's important to choose a compelling topic that is targeted to your specific audience. What are their information needs, what do they want to know, and how will you keep them engaged? Be sure to send a link to the webinar so that attendees can review the content and people who registered but couldn't attend will also benefit.

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Preparation and Practice are Key to a Successful Webinar

  1. 1. PREPARATION AND PRACTICE ARE KEY TO A SUCCESSFUL WEBINAR JEANNETTE PALADINO WRITER-IN-CHIEF WRITE SPEAK SELL © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com
  2. 2. WHAT IS YOUR TOPIC? © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com Clearly state the topic of your webinar and book the expert speakers, who may be with your own company or from outside. Be sure each speaker has a designated role to play and they don’t step on each others lines.
  3. 3. WHAT INFORMATION DOES YOUR AUDIENCE NEED? © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com Is this an audience of beginners or are they knowledgeable about the topic and looking for more advanced content? Consider including a survey with your invitation to ask what they want to know. Discuss the content with a few people in advance to be sure you’re on track.
  4. 4. POLL YOUR AUDIENCE © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com Consider polling the audience during the webinar to keep them interested and engaged. The audience feedback will also help you to tailor your remarks.
  5. 5. STAY WITHIN THE STATED TIME © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com The ideal webinar is 60 minutes or less including time for Q&A. Don’t use up the entire hour and then tell people you can’t answer their questions. Have someone monitoring the question box to identify the most asked questions to start the Q&A. The speaker(s) should not waste time fumbling through the questions when they’re finished talking.
  6. 6. KISS (KEEP THE SLIDES SIMPLE) Use graphics to illustrate how something works. Instead of citing the name of a book, use an image of the cover. When you’ve finished creating the PowerPoint, go back and replace as many text passages as possible with images. It’s deadly for the audience to read all copy slides. © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com
  7. 7. PRACTICE AND THEN PRACTICE MORE Each panelist must speak clearly. The audience can’t see them so their voices have to carry the load. © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com Book time with the webinar provider and have a practice session for the all the speakers, who should be sitting in a quiet room, away from noisy distractions.
  8. 8. PROVIDE A LINK TO THE PRESENTATION At the conclusion of the webinar, send attendees (and people who registered but didn’t attend) a link to the presentation and recording. Your audience will love it if you also provide a written transcript, especially if the speakers spoke too fast or were indistinct. © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com
  9. 9. ASK FOR FEEDBACK Send a follow-up survey to the attendees so they can evaluate the seminar. Then use this feedback to improve the next webinar you sponsor. Ask if you can contact them for further information and/or to assess their needs for your services. © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com
  10. 10. DON’T SELL TOO HARD It’s OK at the beginning of the webinar to give brief bios of speakers and their companies But don’t do a big long commercial either at the beginning or end of the program. Your audience knows why you’re doing the webinar and don’t need to be reminded with the whack of a 2×4. © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com
  11. 11. JEANNETTE PALADINO © Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com Business writer, blogger and project manager helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates.

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