Your employees are already on social media. Why not ask them to become your organization's brand ambassadors on their personal social media accounts so your messages will go viral? They can be trusted to say and do the right things. With a little guidance, and not too many "no-no's," they will be anxious to help their company succeed, because then they will succeed. In this presentation, you will learn:
-- Why companies are enlisting employees as brand ambassadors
-- Companies that are doing it well.
-- The 6 steps to engage your employees as your most trusted advocates.
-- Social media policies.