Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Understanding of Keyword Match Types for Successful PPC
Campaign
In Pay per click (PPC) management, advertisers have to pa...
Exact match

If you bid for a keyword that is surrounded with brackets e.g. [sneaker shoes]. In that
case, your ad will on...
Upcoming SlideShare
Loading in …5
×

Understanding of Keyword Match Types for Successful PPC Campaign

668 views

Published on

Apart from bidding for the relevancy of keywords, you can also make use of the numerous variations of them for an effective online campaign. To make sure that you do this well, you need to be thoroughly aware of the part of how keyword match type works.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Understanding of Keyword Match Types for Successful PPC Campaign

  1. 1. Understanding of Keyword Match Types for Successful PPC Campaign In Pay per click (PPC) management, advertisers have to pay the host only if their ad is clicked by the user and not otherwise. It is a way of paid search marketing. Here, advertisers bid for specific keywords, those stand relevant to their firm or area of work. By acquiring the rights for the keyword or phrase, that keyword related advertisement appears when the user's search includes a similar keyword. But, by and large, most websites keep a fixed rate for pay per click (PPC) management rather than keeping keywords for auction. Apart from bidding for the relevancy of keywords, you can also make use of the numerous variations of them for an effective online campaign. To make sure that you do this well, you need to be thoroughly aware of the part of how keyword match type works. Say, for example, an advertiser has a free online library provider and wants to announce the addition of 'literature books collection' to its site. Then, the default keyword phrase will be 'literature books collection' which will only get a thousand searches in a month. Now, our aim is to appear on the top of search results. As, initially when we submit our keywords to Google and other popular search engine marketing websites, they are set under the 'broad match' section. Thus, when any of the three words appear in the search query, your ad will appear. For instance, your ad will show up only if a user searches anything that has these three keywords like 'classic books', 'literature books', or 'good books collection'. As far as Google is concerned, it includes synonyms or commonly related words too, so your search ad can even appear in the 'popular classics' search. A keyword like 'literature books collection' is quite narrow to generate the kind of volume you are seeking, but biding for a keyword like 'books collection' is worthwhile because under broad match you will make an entry in the keywords auction. This will make you fit for keywords like 'literature books collections', 'literature books', 'online literature books' etc. Google AdWord's help center has stated the below four main keyword matching types: Broach match In the broad match sense, your ad will appear when the user searches with any or both the keywords that match those targeted by you. For example, if the user searches using sneaker shoes or sneaker or simply shoes, your ad will appear. Under the broad match, you can use multiple relevant variations of the keywords, as in sneakers, shoes, sneaker shoes, buy sneakers shoes, sneakers new arrivals, shoes photos, etc. Phrase match When you bid for a keyword within quotations like “sneaker shoes” here, your ad will be visible only when the user searches with the exact phrase and in the same word order. Your ad will also come up if the user makes any addition in the phrase but with your keyword in the same order. For instance in yellow sneaker shoes, buy sneaker shoes, sell sneakers shoes etc.
  2. 2. Exact match If you bid for a keyword that is surrounded with brackets e.g. [sneaker shoes]. In that case, your ad will only be visible if the user has used the keyword, you specified in the same exact position without using any other terms. Negative match The minus sign in a search stands for negative connotations. If a negative (-) is used with the keyword it will not show ads of used sneaker shoes. For example, if the users searches with “sneaker shoes -used”, this will show your ads and not the ones with used sneaker shoes. Embedded match Embedded match is often considered to be a mix of, broad and negative match. For example, if your company sells accessories for iPhone mobiles and not actual iPhone mobile phones, then your keywords should indicate so. You can target for the word iPhone or iPhone accessories in the broad sense, but not iPhone mobile or buy iPhone mobile. Looking for SEO Services in India? Semaphore Software is Leading SEO Company in India that offers PPC Services, SEO, Link Building and Social Media Marketing Services.

×