Social Media Marketing - Broadcasting Your Brand
Social media marketing is on a roll now-a-days, and it's hard to resist the temptation to
catch up with the trend to reap the benefits of a new strategy. Here Social media provides
brands with the option to interact with consumers and get them to popularize the brand
message. If done correctly, social media can turn brand representatives into brand
With so many programs available, anyone with Internet access can become an author
through networks like Facebook, Twitter etc. It’s interesting to view various trends take
shape and gain enterprise, where Customers can voice their opinions, experiences and
Keeping track on how other companies are utilizing technologies and propelling changes to
push their business forward can be rewarding. Now most of the media sites and high-profile
e-commerce sites have adopted “social sharing”, therefore providing social networking
buttons along with the articles allowing readers to easily share the article with friends. Look
down to the bottom of any article and share it with everyone in your network.
What motivates people to share is important as social media can’t be treated as a traditional
marketing tool. To hit the bulls eye in social media marketing means creating a viral
campaign that motivates the users to share in the first place, as simply placing a social
sharing link on a web page is not enough. Moreover, a company that knows the pulse of its
users can boost its message into the extreme reaches of cyberspace.
The motivators that encourage people to share wisdom fall into four buckets: Voicing your
views, Achieving status, Social conscience, Self-serving.
1). Voicing your views - Normally in marketing, people are motivated by cash, coupons,
discounts etc. But in social media, the principal motivator is voicing your views. The
promotion that attracts is the one which allows customers to express themselves.
2). Achieving status - Companies indulge in “status building” exercises whereby loyal
customers are granted special benefits. This increase in status among peers acts as an
extremely effective motivator for many.
3). Social conscience - Some companies try to make best use of the ‘do-gooder’ in
everyone by inviting them to share views not only 4 commercial purposes but also for the
benefit of the public.
4). Self- serving Combination of self-serving offers along with status achievement can
yield favorable results.
Online users are quick and smart, they go along with the trends. So once the company
knows the taste of its audiences then it’s easy to target them with appropriate messages
and promotions. This may seem like a tedious task but in the long run it’s rewarding.
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