Points To Consider While Choosing Reciprocal Links as a Part of Link Building


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With search engines becoming more and more considerate about artificial link pattern, it is hard to make use of reciprocal links. The most artificial link pattern is that of reciprocal links because natural links are usually reciprocal.

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Points To Consider While Choosing Reciprocal Links as a Part of Link Building

  1. 1. Points To Consider While Choosing Reciprocal Links as a Part of Link Building Trouble with reciprocal links With search engines becoming more and more considerate about artificial link pattern, it is hard to make use of reciprocal links. The most artificial link pattern is that of reciprocal links because natural links are usually reciprocal. That is, if a site is listed on Yahoo's directory then it will not regularly link back to it. Exceptions are always there but search engines are in search of links ranking well due to popular and rich content. If a websites seems to have taken most of the Webmaster's efforts of exchanging links then such sites are usually neglected. Make an effort to look at things from the search engine's point of view. For instance if CNN uploads an article in praise of your company and website, and if your happen to link back to their site. Will this look normal to search engines? Well, yes it will. For CNN has been listed under the White list of Google's most authoritative sites. And so they cannot be wrong. And the link appears to be 100% natural, plus you too benefit by receiving significant increase in rankings. For instance, your site has a page rank of 4 or 5, in addition gets linked to ABC's homepage having a page rank of 2 or 3, and after linking back to ABC's homepage you should not expect a sudden boost in your rankings. Such is the case for both the websites so not appear authoritative according to the search engine's point of view and seems intentionally invented. Likewise if you have a similar link setting with, say 40 links on topic relevant pages. With none of them making way to the spam filters, still your pages won't get an instant boost in rankings in comparison, to a sole link to authoritative sites like CNN or Yahoo Directory. Calculating the quality of a link Lately, link building has been very topic specific. The more closely relevant the topic is, the better it is for search engines to identify them. Both the sites are bound by this, whether it be you linking to any site or a site linking to yours. Ranking algorithms are getting highly advanced with time. Search engines have found a new of classifying websites. For instance, your website gets linked to or is linked from a totally unknown site, meaning that you are going out in the unknown to be known. It is an attempt to try something new. But this can be speculated by the search engines many a times. Your content is the most valuable asset you have. Therefore, linking to or being linked more too often by off-topic pages, you stand at the brink of losing majorly
  2. 2. on the ranking front. Though linking or getting linked from off-topic pages may look natural to search engines but your aim should be to get your most inbound links from topic relevant sites. Move further than on-topical relevancy We need to consider different factors when it comes to the Quality of links being evaluated. It is not only the links from top ranked, on-topic web pages but links from top ranking and topic specific pages are the major concern in linking process. 1.Traffic to the linking page Links are not only used for increasing your search engine ranks but are also used as a source of targeted traffic. If more people visit the page with your site's link, they are likely to visit your website for sure. People will believe what they will see, resulting into the increase in rankings and your site getting links from those who are willing to link to your site further escalating your inbound links. You should know the fact that Google and some other search engines have decided upon tracking people’s surfing habits. By which, anyone can make out that trafficked sites get ideal rank. Alexa service will help in finding an estimated traffic count of a website we want. Find a page that will link to you, and then click on the site’s info link and the page views. You will only be able to track the surfing details of those people who have the Alexa Service toolbar installed. Alexa may not provide you with the exact data but it is still helpful in giving you a rough idea of your competitors’ website traffic. Always ask for the site’s traffic statistics when you are linking to it especially if you pay for the link. 2.Positions of a link Preferably everyone would want their link to appear in the content of a web page. For, your link will be enclosed by widely relevant keywords, this concept is known as keyword proximity. Also increasing the chances of people reading the content as well as clicking on your link. If your link has been side lined, then see to it that you get it placed where it is most likely to be seen. A web page is divided into sections, in which some sections/portions work as strong parts and others as weak. Therefore your link should obviously appear in the strong sections of a web layout.
  3. 3. The part that appears to the user with having to scroll down is one of the major strong sections. Plus the type of page your link appears, matters too. Most targeted and profitable position for your link is, when the site contains an article that states the name of your company alongside links to you as well. 3.Ease of access to search engines Links that are not crawled by search engines are absolutely worthless for they are not benefitting in improving your rankings on search engines. To check whether a web page has been indexed or not, simply type in a phrase from the page within quotes in the search engine’s search box. If it is indexed then the page will show up. After the page is indexed, move further to find out as to how many times it being indexed. Google’s cache feature next to every search result helps you to know the date when Google last spidered that page. If the cache date is recent, it only indicates that Google has been indexing the page regularly. Therefore, make sure that your displayed page is in the cache section of the page. Try and create a direct link to your website. For, a javascript link, or a redirect or a nofollow link, has less value in comparison. The link’s destination is displayed in the status bar of your web browser. Usually this feature is manipulated so in order to check your link, find it in the HTML source code page. Let’s take an example to understand this concept better, say, you own a site by the name: www.your-website.com and are being link by a site named www.website.com In this case, a direct link in the HTML code appears as below: <a href= http://www.your-website.com/> Text </a> A javascript link looks like: <a href=“javascript:void(0)” on-click=“window.open(http://www.you- website.com/)” onmouse-over=“status=‘http://www.your-website.com’; return true; “onmouseout= “status=defaultStatus; return true;””> Text </a> A redirected link looks like: <a href=http://www.website.com/redir.php?r=http://www.your-website.com/> Text </a> And a nofollow link looks like:
  4. 4. <a href= “http://www.your-website.com/” rel=“nofollow”> text </a> You may substitute your keywords in place of ‘text’, that is one area where your keywords will work as magic for you in augmenting your rankings. Most SEO advisors look out for such places to position your most important keyword there. But also keep in mind to not keep all your links with the same keywords or text phrase. As this can make search engines doubtful enough to penalize your website. Your main aim being to create a natural looking incoming link structure – a small amount of ‘click here’ links will make your inbound link structure appear more natural than having a complete collection of richly placed incoming anchor text links. Incoming and outgoing links Earlier we mentioned about keeping pages on topic specific pages. The same works here, in case of the pages those are linking to you. Analyze incoming links of your potential link partners and of those who are their partners or by whom they are being linked. Links of a page will turn out to be more valuabe if they stay close to their neighborhood. It is good to have less number of outgoing links. This way, link equity of the page will be more centered to your link than being spread out to other pages. The ultimate link It is good to see people linking to your site on the sheer basis of your site's content, resources, and quality. New sites do not get links this way quickly. So they need to really work upon collecting links from relevant sites by convincing them to link to your site that would prove to be worthwhile The links you receive in various forms, you should be able to estimate these links as to when and how will they do wonders for you. The most profitable way is to link to a trusted homepage i.e. topic specific. The lesser the count of outgoing links there are, the better. By and large this is a best way of determining incoming link quality. View Source: Semaphore Software is a Leading SEO Company in India that offers Affordable SEO Services including PPC Services, SEM Services, Social Media Optimization and Link Building Services.