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Nuestra querida #LaProfeTifis nos deja sus diapositivas

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Clases inbound

  1. 1. Inbound marketing Diana Reyes @Tifis Curso de estrategia digital y marketing online #MejorandoMKT diana@monoku.com
  2. 2. ¿Qué es inbound marketing?
  3. 3. ¿Qué es inbound marketing? Conseguir tus ojetivos online con mínimo presupuesto
  4. 4. ¿Qué es inbound marketing?
  5. 5. Inbound vs Outbound
  6. 6. Nacimiento del inbound
  7. 7. El inbound mejora las marcas
  8. 8. ¿Estrategia inbound?
  9. 9. ¿Estrategia inbound?
  10. 10. ¿Estrategia inbound?
  11. 11. ¿Estrategia inbound?
  12. 12. ¿Estrategia inbound?
  13. 13. ¿Estrategia inbound?
  14. 14. ¿Estrategia inbound?
  15. 15. ¿Estrategia inbound?
  16. 16. ¿Estrategia inbound?
  17. 17. Estrategia digital: la oportunidad
  18. 18. Estrategia digital: la oportunidad
  19. 19. Estrategia digital: la oportunidad
  20. 20. Estrategia digital: la realidad
  21. 21. El valor del inbound Relación cercana con el cliente + Confianza sobre el producto + Creación de comunidad
  22. 22. El valor del inbound, La fórmula de la estrategia digital Buen contenido Buen manejo de redes sociales SEO
  23. 23. Jugadores del inbound marketing
  24. 24. Jugadores del inbound marketing
  25. 25. Jugadores del inbound marketing
  26. 26. Jugadores del inbound marketing
  27. 27. Jugadores del inbound marketing
  28. 28. Jugadores del inbound marketing
  29. 29. Jugadores del inbound marketing
  30. 30. Jugadores del inbound marketing
  31. 31. Jugadores del inbound marketing
  32. 32. Jugadores del inbound marketing
  33. 33. Jugadores del inbound marketing
  34. 34. Jugadores del inbound marketing
  35. 35. Jugadores del inbound marketing
  36. 36. Jugadores del inbound marketing
  37. 37. Jugadores del inbound marketing
  38. 38. Jugadores del inbound marketing
  39. 39. Jugadores del inbound marketing
  40. 40. Jugadores del inbound marketing
  41. 41. Jugadores del inbound marketing
  42. 42. Jugadores del inbound marketing
  43. 43. Jugadores del inbound marketing
  44. 44. Jugadores del inbound marketing
  45. 45. Jugadores del inbound marketing
  46. 46. Jugadores del inbound marketing SEO Optimización de listas de correo Contenido único Prensa y relaciones públicas Liderazgo Influencia Blogging Conferencias WOM Contenido en video - Mínimo AVC - Llama la atención de manera natural - Construido por creatividad, esfuerzo y conocimiento - Genera momentum y facilita la captación del mensaje a futuro
  47. 47. No es inbound marketing
  48. 48. No es inbound marketing
  49. 49. No es inbound marketing
  50. 50. No es inbound marketing
  51. 51. No es inbound marketing
  52. 52. No es inbound marketing
  53. 53. No es inbound marketing
  54. 54. No es inbound marketing
  55. 55. SEO Spam en buscadores Listas de correo Compra de emails Contenido único Anuncios pagos Prensa y relaciones públicas Notas de prensa pagas Liderazgo e influencia Forzar temas Blogging In-betweetn ads Conferencias Stands comerciales WOM Falso USG (foros) Contenido en video Ads de video Reviews naturales Reviews pagos No es inbound marketing - Máximo AVC - Interrumpe el flujo del consumidor para forzarle a llamar la atención - Construido por presupuesto y repetición - Sólo capta la atención cuando hay dinero
  56. 56. El reto
  57. 57. Lo que implica
  58. 58. Lo que implica
  59. 59. Lo que implica
  60. 60. Lo que implica
  61. 61. Lo que implica
  62. 62. Lo que implica
  63. 63. Lo que implica
  64. 64. Lo que implica
  65. 65. Lo que implica
  66. 66. Lo que implica
  67. 67. Lo que implica
  68. 68. Lo que implica
  69. 69. Lo que implica
  70. 70. Lo que implica
  71. 71. Lo que implica
  72. 72. Lo que implica
  73. 73. Lo que implica
  74. 74. Lo que implica
  75. 75. Lo que implica
  76. 76. Ciclo inbound
  77. 77. Ciclo inbound
  78. 78. Ciclo inbound: creación
  79. 79. Ciclo inbound: creación
  80. 80. Ciclo inbound: creación
  81. 81. Ciclo inbound: creación
  82. 82. Ciclo inbound: creación
  83. 83. Ciclo inbound: creación
  84. 84. Ciclo inbound: creación
  85. 85. Ciclo inbound
  86. 86. Ciclo inbound: optimización
  87. 87. Ciclo inbound: optimización
  88. 88. Ciclo inbound: optimización
  89. 89. Ciclo inbound: optimización
  90. 90. Ciclo inbound: optimización ¿En qué página de google está mi sitio web?
  91. 91. Ciclo inbound: optimización Delimitar árbol de palabras
  92. 92. Ciclo inbound: optimización Delimitar árbol de palabras según la realidad del mercado
  93. 93. Ciclo inbound: optimización
  94. 94. Ciclo inbound: optimización
  95. 95. Ciclo inbound: optimización - Notas de prensa - Eventos en centros comerciales - Tarjetas gratis
  96. 96. Ciclo inbound: optimización
  97. 97. Ciclo inbound: optimización
  98. 98. Ciclo inbound: optimización
  99. 99. Ciclo inbound: optimización https://www.youtube.com/keyword_tool
  100. 100. Ciclo inbound: optimización ● Google Adwords’ Keyword Tool
  101. 101. Ciclo inbound: optimización ● Google insights
  102. 102. Ciclo inbound
  103. 103. Ciclo inbound: promoción
  104. 104. Ciclo inbound: promoción
  105. 105. Ciclo inbound: promoción
  106. 106. Ciclo inbound: promoción
  107. 107. Ciclo inbound: promoción
  108. 108. Ciclo inbound: promoción
  109. 109. Ciclo inbound: promoción
  110. 110. Ciclo inbound: promoción
  111. 111. Ciclo inbound: promoción
  112. 112. Ciclo inbound: promoción
  113. 113. Ciclo inbound: promoción
  114. 114. Ciclo inbound: promoción
  115. 115. Ciclo inbound: promoción
  116. 116. Ciclo inbound: promoción
  117. 117. Ciclo inbound: promoción
  118. 118. Ciclo inbound: promoción
  119. 119. Ciclo inbound: promoción
  120. 120. Ciclo inbound: promoción
  121. 121. Ciclo inbound: promoción
  122. 122. Ciclo inbound: promoción
  123. 123. Ciclo inbound: promoción
  124. 124. Ciclo inbound: promoción
  125. 125. Ciclo inbound: promoción
  126. 126. Ciclo inbound: promoción
  127. 127. Ciclo inbound
  128. 128. Ciclo inbound: conversión y medición
  129. 129. Ciclo inbound: conversión y medición
  130. 130. Ciclo inbound: conversión y medición
  131. 131. Ciclo inbound: conversión y medición
  132. 132. Ciclo inbound: conversión y medición
  133. 133. Ciclo inbound: conversión y medición
  134. 134. Ciclo inbound: conversión y medición
  135. 135. Ciclo inbound: conversión y medición
  136. 136. Ciclo inbound: conversión y medición
  137. 137. Ciclo inbound: conversión y medición
  138. 138. Ciclo inbound: conversión y medición
  139. 139. Ciclo inbound: conversión y medición
  140. 140. Ciclo inbound: conversión y medición La apertura de emails desde dispositivos móviles se ha incrementado un 34% desde Abril de 2011 Los Domingos y los Lunes son malos dias para enviar mailing Las categorías que más usan campañas de mail son finanzas (49%) y compras (48%) Las redes sociales son las industrias líderes en envio de correos para dispositivos móviles
  141. 141. Ciclo inbound: conversión y medición Informativo VS. Spam
  142. 142. Ciclo inbound: conversión y medición Interesante
  143. 143. Ciclo inbound: conversión y medición Call to action
  144. 144. Ciclo inbound
  145. 145. Lecuras recomendadas - Reputación online: http://www.slideshare. net/OscarDS/reputacion-online-para-tods-9215943 - Lead mailing: http://www.marketo.com/definitive-guides/lead- nurturing/ - Cómo escribir para la web: http://blog.utp.edu. co/libroteca/files/2012/01/C%C3%B3mo-Escribir-Para-La- Web-Guillermo-Franco.pdf - Manual de manejo de Google Analytics: http://www. slideshare.net/ubenito/manual-de-google-analytics? from=embed
  146. 146. ¡Muchas gracias! :) Diana Reyes @tifis #MejorandoMKT

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