Case study Fundação Benfiica

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A minha apresentação na Conferência internacional RECIPE realizada em Tessalónica Out 2016

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Case study Fundação Benfiica

  1. 1. “Para ti, se não faltares!” “For you, if you attend” Portuguese case study RECIPE Conference Thessaloniki – Greece 3 /10/2016 João Paulo Proença – jp.proenca@gmail.com
  2. 2. 1 – The Benfica Club Sport Lisboa e Benfica, commonly known as Benfica, or simply as SLB, is a Portuguese sports club based in Lisbon. The club is best known for its professional football team which plays in Portuguese football league system
  3. 3. 1 – The Benfica Club Konstantinos Mitroglou
  4. 4. 1 – The Benfica Club
  5. 5. 2 – The Benfica Foundation Benfica Foundation was born on 27 Jan 2009. It started as a dream but quickly became a reality in everyone’s life. At a time (2008) when the world was beginning an economic crisis, Sport Lisbon and Benfica helped those who most needed. caring out a place for children and young people at risk or in a situation of exclusion and social weakness.
  6. 6. 2 – The Benfica FoundationProjects
  7. 7. 2 – The Benfica FoundationProjects
  8. 8. 3 – The “For you if you attend” project 6 poles (in clusters of schools) all across Portugal
  9. 9. 3 – The “For you if you attend” project
  10. 10. 3 – The “For you if you attend” project
  11. 11. 3 – The “For you if you attend” project Through sport, such as futsal, the project "Para ti Se não faltares”intends to motivate students to make a greater effort at school in order to: ‐ Increase the link to school, reducing the tendency of early school leaving and absenteeism by promoting attendance; ‐ Empower young people, making them the main actors in their decisions and responsible for their behavior, their attitudes and the social and personal consequences of their actions; ‐ … ‐ Promote sports and consequently the health and well‐being of young people, reinforcing the adoption of healthy lifestyles; ‐ Promote social inclusion; ‐ …
  12. 12. 3 – The “For you if you attend” project But how does the project work? The Project strategy is based on the assumption that Benfica brand has a strong potential to communicate with different audiences, as well as the strength of its immediate association with sports. Believing also that sport is an excellent tool to promote personal and social skills.
  13. 13. 3 – The “For you if you attend” project But how does the project work?
  14. 14. 3 – The “For you if you attend” project The Project Operation At the time of enrollment in the project, the person takes a formal, written individual commitment - Social Contract –acknowledged by all stakeholders, family, class teacher and project team. Based on this commitment the project methodology is developed. In synthesis: The merit is rewarded Attendance and behaviour are exchanged by the ”Benfica brand” Here we have Benfica it's for me! if:
  15. 15. 3 – The “For you if you attend” project
  16. 16. 3 – The “For you if you attend” project In every day life the project at school is defined by weekly activities through which the established social contract established will be reinforced. - sports activities to be selected by the young people according to the conditions or local objectives - Activities for personal and social development and promotion of basic skills. - Development of language skills including oral and written expression; development of mathematical skills including logical reasoning; development of skills in information and communication technologies (ICT).
  17. 17. 3 – The “For you if you attend” project
  18. 18. 3 – The “For you if you attend” project
  19. 19. 3 – The “For you if you attend” project
  20. 20. 3 – The “For you if you attend” project Conclusions: Benfica Foundation program allows us to conclude that it is possible to improve behaviour, results, motivation and to reduce absenteeism and dropouts through the collaboration with occupational programs in sport (may be financed by clubs or others) and in workshops where we work on values, where only students who attend school are allowed to.
  21. 21. 3 – The “For you if you attend” project WHAT WORKS WHERE WHY - Close partnership between coaches, class teachers and parents. - Sports (indoor football), the brand and popular athletes as role models to work on social and emotional skills. - In schools/ groups of students with behaviour and/or absence problems. - Feel rewarded and recognized (families too) by experiencing success in sports, participating in events, wearing the brand.

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