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20 The Most Practical User Analyses

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20 practical user analyses from 10 different analytics tools. Simply the best way how to analyze your users in 2015!

Published in: Data & Analytics
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20 The Most Practical User Analyses

  1. 1. 20 Practical User Analyses
  2. 2. BASICS
  3. 3. Descriptive statistics
  4. 4. Correlation
  5. 5. Cross tables
  6. 6. Funnels
  7. 7. Flows (San-key diagram)
  8. 8. COHORTS & SEGMENTATIONS
  9. 9. Cohort analysis #1 Retention
  10. 10. Cohort analysis #2 Time-series
  11. 11. Compare cohorts
  12. 12. Segmentation
  13. 13. Segmentation Strengths vs. weaknesses activity spending OC
  14. 14. Migrations (Circular plot) https://github.com/jo/circular-migration-plot
  15. 15. LIFETIME VALUE PREDICTIONS
  16. 16. Lifetime value
  17. 17. Lifetime Value Prediction
  18. 18. Lifetime Value Prediction
  19. 19. Future Value Map ™
  20. 20. Classification Trees
  21. 21. Regression Trees
  22. 22. Box plot
  23. 23. Setting of goals for prediction Who will make it to the next step? Who will belong a segment (class)? What will be the future value?
  24. 24. OTHERS
  25. 25. Forecasting Extrapolation vs. Interpolation R² = 0.925 0% 5% 10% 15% 20% 25% 0 1 2 3 4 5 6 7 8 Churn Attempts to success Churn vs. attempts [for level 3] Optimal point
  26. 26. AB testing
  27. 27. Campaign Attribution
  28. 28. Social Value
  29. 29. DISCUSSION: What’s missing? • <banks>…. 0 attendees from banking • <telco> … Acquisition/Retention/Monetization • <gaming> … the same as telco • <e-commerce> … nothing new • <anything else> … TEXT MINING (next time)
  30. 30. Practical User Analyses jozo.kovac@infinario.com Co-Founder & Lead Data-Miner

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