20 practical user analyses from 10 different analytics tools. Simply the best way how to analyze your users in 2015!

1. 20 Practical User Analyses

2. BASICS

3. Descriptive statistics

4. Correlation

5. Cross tables

6. Funnels

7. Flows (San-key diagram)

8. COHORTS & SEGMENTATIONS

9. Cohort analysis
#1 Retention

10. Cohort analysis
#2 Time-series

11. Compare cohorts

12. Segmentation

13. Segmentation
Strengths vs. weaknesses
activity
spending
OC

14. Migrations (Circular plot)
https://github.com/jo/circular-migration-plot

15. LIFETIME VALUE PREDICTIONS

16. Lifetime value

17. Lifetime Value Prediction

18. Lifetime Value Prediction

19. Future Value Map ™

20. Classification Trees

21. Regression Trees

22. Box plot

23. Setting of goals for prediction
Who will make it to the next step?
Who will belong a segment (class)?
What will be the future value?

24. OTHERS

25. Forecasting
Extrapolation vs. Interpolation
R² = 0.925
0%
5%
10%
15%
20%
25%
0 1 2 3 4 5 6 7 8
Churn
Attempts to success
Churn vs. attempts [for level 3]
Optimal point

26. AB testing

27. Campaign Attribution

28. Social Value

29. DISCUSSION:
What’s missing?
• <banks>…. 0 attendees from banking
• <telco> … Acquisition/Retention/Monetization
• <gaming> … the same as telco
• <e-commerce> … nothing new
• <anything else> … TEXT MINING (next time)

30. Practical User Analyses
jozo.kovac@infinario.com
Co-Founder & Lead Data-Miner