Magento is the latest development is shopping cart software category. It possesses all features that a robust shopping cart should have. Its out of box features make Magento an unforgettable shopping experience. Read on to the features in detail.

1. Title:
Magento, the Best Opensource E-Commerce Solution
SUMMARY:
Magento is the latest development is shopping cart software category. It possesses all features
that a robust shopping cart should have. Its out of box features make Magento an unforgettable
shopping experience. Read on to the features in detail.
Body:
Present human race is living with shortage of time. Every one tries to save their precious time
anyhow. This motivation has invented e-commerce. Plenty of items are sold through e-
commerce clothing, gadgets, computers, mobile phones, jewelries; books, etc are some names
to say. To support the ecommerce market has invented software. Among this prevalent
software Magento is best choice for the ecommerce vendors. People prefer Magento for many
reasons. Magento consists of eye candy USP. Design is made for enjoyable and hassle free
shopping experience. It has many extraordinary features that can attract visitors to the site
and offer higher return on investment.
Magento offers greater degree of customization due to its extensions and modules. Modular
representation of Magento gives unrestricted scalability and flexibility. Modification in Magento
is possible through extension. Not only you can get better functionality due to extension but
also prevent any changes in its core code so you will be able to get any upgrade coming in near
future. Strong data encryption makes Magento the most secured ecommerce store online.
Magento is opensource so you have the freedom to customize your store to meet your business
goals and objectives. Site management is easy and you can control multiple websites and store
with just one back end. There is administration permission system therefore you can share
information as per your wish. You can create customer groups. Good content management is
another good feature of Magento. Similarly, upgrade of Magento is fast and easy.
Success of ecommerce depends on the marketing and promotion. Magento offers great features
for Marketing and promotions such as you can convince and get permission from the users to
send email newsletters. You can issue flexible coupons for stores, customer group, time
periods, products and categories. You can conduct polls, surveys, etc. You can offer free
shipping options to your choice of customers. Flexibility in pricing can be shown by multi tire
pricing and discounts in Magento.
Catalogue management is a robust tool in Magento. You can approve, edit and delete the
product tags and product reviews. In customers personalized products you can upload texts,
images and select date and time options for products. Product browsing is enhanced due to
multiple images per product. As per latest trends product zoom in is available in Magento.
Grouped product views, add to wishlist and send to a friend are some of the eminent features
of product browsing. Layered/faceted navigation for filtering of products in categories and
search results are indications of good catalogue browsing abilities. Catalogue browsing tool in
Magento also show breadcrumbs, product comparison, product listing in grids and product
reviews features.
Shipping options are flexible and show real time shipping carrier rates. Also shows flat per
items and per order and table rates for weight and destination, product sub totals and
destination, number of items and destination free, etc. Multiple shipments are possible in
Magento. Checkout is not a hurdle for Magento since it offers a single page checkout. Payment
gateway options are plenty and secured enough. Analysis is a crucial aspect for success of the

2. business therefore, Magento offers easy integration with Google analytics and you can take
various reports like sales, taxes, abandoned shopping cart and best viewed products.
Magento is 100% SEO friendly and you can see in detail in my article ‘Search Engine Friendly
Magento Shopping Cart’. It has auto-generated sitemaps for display on site and popular search
term pages. It has search engine friendly URLs and URLs rewrite exerts full control of URLs. You
can give Meta information for products and categories too. Last but not the least Magento has
iPhone optimized theme so you never loose your mobile customers either.