Is SEO an Essential Part of Your Online Business
SEO is a process of improving traffic to a website and generating more profits for an online
You may think of online business or already have one. That will be in form of website. Your
website works as a store as well as a presentation of your store (Billboard). In case of physical
store you can give address to anyone and someone will locate it. Passerby notices your board
and spreads your news by mouth. These all don’t replicate in internet business. If someone has
to find a product or service you sell then he or she has to go to search engine first. Put the
required keywords and get the results. See the following statistic.
• 85% of visitors are coming from top 3 search engines like Google, Yahoo & MSN!
• Nearly 75% of visitors are coming from the first 10 listings in the search engines results
say page 1.
• About 20% of visitors are coming from the second 10 listings in the search engines
results say page 2.
• Less than 5% of visitors are coming from the first 10 listings in the search engines
results say page 3.
• The rest of little percentage is coming from listings beyond 30.
Findings are eye opener. Majority of traffic comes through search engines. Further statistics
reveals that chance of getting 75% visitors of that 85%, when you are listed on 1st page
otherwise you will end up with almost none at your site if listed far away for your targeted
keywords. This obviously indicates that you have to quest for listing on first page of search
engines. You simply have a question that how search engine indexing the pages of my website.
For indexing your web pages search engines use a specific program called spider or crawler or
robot. That program follows the links of pages and visits them one by one. During the visit it
copies the pages and later on analyzes it according to their given parameters and indexing it.
With all results these pages are added to the databases of search engines and updated
periodically. When someone searches specific keywords search engines rank the pages
according to their algorithm and return us results.
Who will help you to get ahead in search engine rankings? Obviously a Search Engine
Optimization expert can help you out. They thoroughly analysis your websites and suggest you
some recommendations that will help you to index first in search engine results. They will do
their work in two parts and they are termed as On Page optimization and Off Page
optimization. On page optimization refers to the factors that directly affect your website or
web pages. Those factors are content and structure of website that is mostly found in HTML.
Structural components which are need to modify by SEO experts includes Meta title, Meta tags,
meta keywords, images and links given on the page. Content is another important part for on
page SEO. It needs to be written with keywords, placement of keywords and density of
keywords are considered the most.
Off-page optimization refers to factors that have an effect on your Web site or Web page
listing in natural search results. These factors are not controlled by you or the coding on your
page. These services include:
• Link building
• Directory Submission
• Content writing
• Article writing
• Article Submission
• Press Release Writing
• Press Release Submission
• Social Media Marketing
• Social Bookmarking
• Blog management
You can employ on page or off page separately but they will give best results when they
implemented simultaneously. For doing SEO work for your website you need to have services
form professional SEO experts or a professional SEO services providing company. It is better you
avoid doing this work by yourself as it may prove dangerous sometime. In next article series I
shall introduce you these SEO services one by one so you will have in depth knowledge of this