Introduction to Social Media for Diabetes Professionals


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These are introductory slides to Twitter for a talk I am giving at the

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Introduction to Social Media for Diabetes Professionals

  1. 1. Joyce Lee, MD, MPH Twitter: @joyclee Social Media for Diabetes Professionals
  2. 2. Presenter Disclosure Social Media Editor for JAMA Pediatrics
  3. 3. This talk applies to you regardless of your profession
  4. 4. What is social media?
  5. 5. Social Media Web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals
  6. 6. Social Media
  7. 7. What is Twitter?
  8. 8. It’s a microblogging platform, a place to have a conversation
  9. 9. How do you use Twitter?
  10. 10. First, set up your profile and choose your name @_________
  11. 11. First, choose your name and set up your profile: Who are you? What do you care about?
  12. 12. @Doctor_V @DoctorNatasha @SeattleMamaDoc @hkroman @Dermdoc @kidney_boy @EndoGoddess Your name? Your specialty? It’s up to you
  13. 13. This is not engaging! “Who is that egghead?”
  14. 14. Show people what you care about and how to learn more about you
  15. 15. To tweet, hit this button
  16. 16. Tweet You only have 140 characters to say something
  17. 17. Tweet an article/news/resource of interest
  18. 18. Use a link shortener to save space
  19. 19. Tweets can be used for real-time notifications
  20. 20. Tweets can be used for advocacy
  21. 21. Use #hashtags
  22. 22. #diabetes #dsma #doc #dblog #quantifiedself #mhealth #dataviz A #hashtag can mean many things like a topic or group
  23. 23. #cdtc2014 A #hashtag can be used for conferences (I just created one for this meeting)
  24. 24. To follow and to be followed
  25. 25. You will see the tweets of people that you follow
  26. 26. My followers will see my tweets
  27. 27. Use mentions to reach out to specific individuals I tweeted to Dr. Montori as I was writing an blog post about his approach to medicine
  28. 28. Retweet someone else’s tweet Hit the retweet button (RT will show up; Change it to MT if you modify the tweet)
  29. 29. So now you know how to use Social Media, but why would a health care professional use it?
  30. 30. Stay tuned for the talk! Follow me on Twitter!