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Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

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THIS EVENT IS SOLD OUT!
Social media maven Joyce Sullivan, Founder/CEO SocMediaFin.com, who will share her expertise about how to best utilize social media to boost your career!

During the first part of this intensive workshop, Joyce will demonstrate her Five Questions Approach designed to help you easily reach the people you want to reach. The second half of the evening will be an Ask and Answer session on customizing your online presence for your art, your business, your world.

Tuesday, March 3
7:00 Reception
7:30 - 9:00 Presentation and Q&A
@ 66 Main

66 Main Street
9th Floor
Yonkers, New York 10701

PLEASE NOTE THAT SEATING IS VERY LIMITED, SO PLEASE RESERVE YOUR SEAT AS SOON AS POSSIBLE!

Joyce Sullivan is founder and CEO of SocMediaFin, a boutique social media consulting firm specializing in social media leadership training for non-profit organizations, specialty firms, and regulated industries. She is an early adopter of emerging technologies and actively participates in New York City's "Silicon Alley" start-up and digital communities. She speaks at numerous industry conferences, including South by Southwest in Austin Texas, about the emerging world of social media, non-profits, regulated industries, community engagement, crowdsourcing, career reinvention and creative disruption. Joyce is also an adjunct lecturer at Baruch College in the School of Public Affairs teaching social media communications. With over 20 years experience as a global project manager with firms including, Citi, Credit Suisse, JPMorgan Chase, and Wells Fargo/First Fidelity, she brings a seasoned industry perspective to the emerging world of social media, global organizations and community engagement and regulated industries. Additional information is available on her site: http://about.me/joycemsullivan and SocMediaFin: http://socmediafin.com

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Social Media Workshop with Joyce Sullivan for Yonkers Film Festival

  1. 1. Yonkers  Film  Fes-val   Social  Media  Workshop   Joyce  Sullivan   Yonkers,  New  York  USA!!     March  3,  2015   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  2. 2. Answering your Five Questions… You can find me @JoyceMSullivan LinkedIn: http://linkedin.com/in/joycemsullivan Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan Slideshare: http://www.slideshare.net/joycemsullivan About.Me http://about.me/joycemsullivan @JoyceMSullivan    @YoFiFest  #yofifestSM  
  3. 3. Yesterday Photo credit: http://www.mrmartinweb.com/images/type/olivettilettera32lg.jpg Olivetti Underwood Lettera 32 circa @JoyceMSullivan    @YoFiFest  #yofifestSM  
  4. 4. Today Photo credit: Aaron Kilby @kilby76 @JoyceMSullivan    @YoFiFest  #yofifestSM  
  5. 5. https://storify.com/joycemsullivan @JoyceMSullivan    @YoFiFest  #yofifestSM  
  6. 6. @JoyceMSullivan    @YoFiFest  #yofifestSM  
  7. 7. 7 SXSW 2012 Financial Services & Technology Rockstar Women Five financial services professionals from New Zealand, UK and US who use social media in their work @JoyceMSullivan    @YoFiFest  #yofifestSM  
  8. 8. Social  Media  Tools  –  established  and  emerging   And  many  more…   2006  2004   2011  2005  Launched:  2002   2011   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  9. 9. http://www.mediabistro.com/alltwitter/tweet-anatomy_b45620 9@JoyceMSullivan    @YoFiFest  #yofifestSM  
  10. 10. Social  media  communica-ons   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  11. 11. http://www.slideshare.net/ValaAfshar/internet-of-thingsslideshare @JoyceMSullivan    @YoFiFest  #yofifestSM  
  12. 12. Is  social  media  a  new  communica-on  channel,  or  just  a  new  way  of   communica-ng?   1 2@JoyceMSullivan    @YoFiFest  #yofifestSM  
  13. 13. The Five Questions ~ ①  Brand ②  Message ③  Audience ④  Tool ⑤  Journey ①  Who are you? ②  What do you have to say? ③  Who are you trying to reach ④  How do they want to be reached? ⑤  Once you connect, what’s your plan? @JoyceMSullivan    @YoFiFest  #yofifestSM  
  14. 14. Before  asking  “Which  social  media  tools  should  I  use?”     answer  these  5  ques'ons℠   1.  Who  are  you?   2.  What  do  you  have  to  say?   3.  Who  are  you  trying  to  reach?   5.  Once  you  connect,  then  what?   4.  How  do  they  WANT  to  be  reached?...  or  not   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  15. 15. The  5  ques'ons℠   1.  Who  are  you?   Non-­‐profit  org,  candidate  for   public  office,  student,   government  agency,  public   employee,  private  employee   2.  What  do  you  have   to  say?   Important  mission,  innova-ve   programs,  “Vote  for  Me”,   greater  good,  helping  others,   great  skills,  great  products,     excellent  company  to  work  with,   outstanding  service   3.  Who  are  you   trying  to  reach?   Donors,  volunteers,  students,   philanthropists,  voters,  grant   programs,  sustainability   advocates,  industry  leaders,   compe-tors   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  16. 16. The  5  ques'ons℠ 4.  How  do  they   WANT  to  be   reached?  ...  Or   not.   !   Email  (home  or  work)   !   Voicemail   !   Phone  text   !   Instant  message   !   Twieer   !   LinkedIn   !   Facebook     !   (public  or  private  message)   5.  Once  you  are   ready  to    connect,   then  what?   How  do  you  develop   meaningful  connec-ons  from   online  connec-ons  to  in   person  /  real  life   engagements?   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  17. 17. The  5  ques'ons℠-­‐  with  your  answers   1.  Who  are  you?   2.  What  do  you  have  to  say?   3.  Who  are  you  trying  to   reach?   4.  How  do  they  WANT  to  be   reached?   5.  Once  you  are  ready  to   connect,  then  what?   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  18. 18. Do a Social Media Review Yesterday. Today. Tomorrow !  Yesterday: !  Today: !  Tomorrow: The 5 Questions… @JoyceMSullivan    @YoFiFest  #yofifestSM  
  19. 19. Your Five Questions 1.  Who  are  you?   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  20. 20. Your Five Questions 2.  What  do  you  have   to  say?   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  21. 21. Your Five Questions 3.  Who  are  you  trying  to   reach?   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  22. 22. Your Five Questions 4.  How  do  they  WANT  to  be   reached?   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  23. 23. Your Five Questions 5.  Once  you  are  ready  to   connect,  then  what?   @JoyceMSullivan    @YoFiFest  #yofifestSM  
  24. 24. The Five Questions ~ ①  Brand ②  Message ③  Audience ④  Tool ⑤  Journey ①  Who are you? ②  What do you have to say? ③  Who are you trying to reach ④  How do they want to be reached? ⑤  Once you connect, what’s your plan? @JoyceMSullivan    @YoFiFest  #yofifestSM  
  25. 25. Thank you! @JoyceMSullivan    @AWM_NYC    #awmnyc   I would love to hear from you! Joyce@SocMediaFin.com for more info on our social media programs
  26. 26. Yonkers  Film  Fes-val   Social  Media  Workshop   Joyce  Sullivan   Yonkers,  New  York  USA!!     March  3,  2015   @JoyceMSullivan    @YoFiFest  #yofifestSM  

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