JCOM Business Development Capability Presentation


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Looking to launch a new business or technology? Joyce Schwarz, author, speaker and business development and marketing expert provides a triple play of services including:1) Biz Dev 2) PR/Positioning and 3) Product Launch Strategy & Implementation.

Proven expertise with more than 50 major brands ranging from Philips to AT&T to Revlon

Advisor to 75 venture funded start-ups ranging from emusic.com to primesense.com

Major corporate and ad agency experience ranging from Hearst Corp to AT&T to Foote Cone and Ogilvy (OMD).

Fopr more info: joyceschwarz@gmail.com, 310-822-3119, www.joycecom.com

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JCOM Business Development Capability Presentation

  1. 1. JCOM Business Development & Venture Catalyst Business Development Launch Campaigns Pre-launch Strategy Partnerships, Co-ventures, Investment
  2. 2. JCOM Services <ul><li>New product/company launches </li></ul><ul><li>Alliances, sponsorships, partnerships </li></ul><ul><li>Venture finance catalyst </li></ul><ul><li>Co-ventures </li></ul><ul><li>Pre-launch strategy </li></ul><ul><li>Path to monetization </li></ul><ul><li>Business development meetings </li></ul>
  3. 3. New Media Client Experience <ul><li>AT&T, Philips, Hasbro, Hollywood Net </li></ul><ul><li>ITC France, France Telecom, Iridium </li></ul><ul><li>NAB, Pacific Rim Group, Digital LA </li></ul><ul><li>Motorola, Webchoice TV, TVI, NTT </li></ul><ul><li>DISC Corp, PacBell, ASD Systems </li></ul><ul><li>Qualcomm, Apple, AOL & more than 75 venture funded firm launches….. </li></ul>
  4. 4. Verticals Experience <ul><li>Ad Agencies & interactive agencies and developers ranging from Foote Cone & Belding, to OMD, to Chiat Day to Razorfish, to J Walter Thompson Tourism & Travel : Sheraton, American Airlines, Continental Airlines, Harrahs, Travelocity, Site 59, Tourism promo for states of California, Hawaii, Alaska, Colorado and governments of Mexico, Micronesia, Brazil </li></ul><ul><li>Food and Packaged goods : Clorox, Foster Farms, Armour Dial, Almond Advisory Board, California Fisheries, Sunkist, Campbells ., </li></ul><ul><li>Magazine and Book Publishers : Hearst Corp, Conde Nast, Harper Collins, Harcourt Brace, Pearson Publishing & more. </li></ul><ul><li>ECO & Cause Related Marketing: Eco-Luxury brand launch, Missing Kids on Milk Carton launch, MADD, DARE program </li></ul><ul><li>Emerging media & Entertainment : Fox Corp, Disney, Capital Records, AOL, Microsoft, Sun, Cisco, Intel, Kodak, Pentax, CBS, NBC, ABC, Paramount & more </li></ul>
  5. 5. Background JCOM/Joyce Schwarz <ul><li>More than 20 years experience in Advertising and interactive media including: Top exec posts Foote Cone & Ogilvy </li></ul><ul><li>75 venture funded launches for new media companies & products </li></ul><ul><li>Corporate advisory for major new media divisions of Hasbro, Kodak, Intel, Philips, Harrahs, eBay & more. </li></ul><ul><li>Author – of some of the earliest books on new media & multimedia (5 books) including the NAB Multimedia 2000 </li></ul><ul><li>Columnist and analyst – more than 200 published articles on content, advertising and content monetization online and offline Business 2.0, LA TIMES, imediaconnection.com (25,000 ad agencies), Digitrends.net & syndicated articles for ZD Net and CNET etc. </li></ul><ul><li>Proven new business development expertise – set up more than 100 meetings for clients in 2007 alone. </li></ul>
  6. 6. Sample meetings 2007/2008 <ul><li>Joyce personally set up more than 100 high level meetings for her clients during 2007-2008 with such major firms as: </li></ul><ul><li>Fox Corp, Paramount, Creative Labs, Logitech, Intel, Dell, Nintendo, Adobe, Microsoft, Disney, eBay, Amazon.com, Travelocity, Hearst Corp., Harper Collins, EMI. </li></ul><ul><li>More than 25 ad agency and interactive agency meetings including TBWA Chiat Day, Avenue A Razorfish, OMD etc. </li></ul>
  7. 7. Start-ups –sample clients <ul><li>Emusic.com – one of the first online music companies – still exists. </li></ul><ul><li>Esaya.com – creators of MSN data migration software. </li></ul><ul><li>Primesense.com – Gemini Israel funded emerging games platform creation. </li></ul><ul><li>Advisory work for more than 50 start-ups and VC firms including Gemini Israel,Blue Run Ventures & more. </li></ul>
  8. 8. JCOM areas of expertise <ul><li>Internet/Ecommerce </li></ul><ul><li>Ad/PR agencies </li></ul><ul><li>Tourism/Travel </li></ul><ul><li>Ebusiness & B2B </li></ul><ul><li>Packaged goods </li></ul><ul><li>Fashion/beauty </li></ul><ul><li>Consulting Firms </li></ul><ul><li>Venture capital, investment banks </li></ul><ul><li>Finance & banking </li></ul><ul><li>Real estate </li></ul><ul><li>Trade Organizations </li></ul><ul><li>Education/nonprofits </li></ul><ul><li>Consumer electronics </li></ul>
  9. 9. Start-up experience <ul><li>Wireless </li></ul><ul><li>ITV (interactive TV) </li></ul><ul><li>Digital Video </li></ul><ul><li>B2B (infrastructure) </li></ul><ul><li>Advertising enablers/tech </li></ul><ul><li>Asset management </li></ul><ul><li>Content management </li></ul><ul><li>Content development </li></ul><ul><li>Multimedia management </li></ul><ul><li>Entertainment </li></ul><ul><li>Travel </li></ul><ul><li>Games </li></ul><ul><li>Consumer goods </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Children/family </li></ul><ul><li>Hollywood </li></ul><ul><li>Sports & more </li></ul>
  10. 10. Launch Company/Technology <ul><li>JCOM can work with you and your technology to help you launch it: </li></ul><ul><li>A) In the U.S. </li></ul><ul><li>B) In vertical industries </li></ul><ul><li>D)Proof of concept, and beta tests </li></ul><ul><li>Co-ventures </li></ul><ul><li>HOW DO WE WORK: </li></ul><ul><li>1) Design a launch plan including: </li></ul><ul><li>A) How to position you. </li></ul><ul><li>B) Board of directors/VIP names to support your product/service </li></ul><ul><li>C) Potential company to license and/or fund your technology </li></ul>
  11. 11. US Introductions <ul><li>Set up trials/beta tests with you. </li></ul><ul><li>Set up high level intros & one to one meetings with MAJOR technology firms such as IBM, Sun, Fujitsu, Verisign, Hewlett Packard, EDI etc. </li></ul><ul><li>Work with you to set up business plan/model and exit strategy. </li></ul><ul><li>Design strategic plan for you/your technology including: </li></ul><ul><li>A) Possible funding scenarios i.e. </li></ul><ul><li>licensing </li></ul><ul><li>partnerships, </li></ul><ul><li>Corporate venture investment </li></ul><ul><li>Private venture funding </li></ul><ul><li>Consortium funding </li></ul>
  12. 12. JCOM Fee Schedule <ul><li>Monthly retainer fee – ranges from $5,000 </li></ul><ul><li>Based on number of hours Retainer based on $250 per hour </li></ul><ul><li>20 hours for $5,000 minimum (payable in advance monthly) </li></ul><ul><li>Month to month– based on 3 month project. </li></ul><ul><li>What you get for your fee: </li></ul><ul><li>1) Strategic biz dev & pre-launch plan </li></ul><ul><li>2) High level introductions and meetings set up by JCOM </li></ul><ul><li>3) Presentation advice for meetings (i.e. power points/etc) </li></ul><ul><li>4) Strategy coaching prior to meetings </li></ul>
  13. 13. JCOM Additional Services include: <ul><li>Attendance at meetings </li></ul><ul><li>Presentations at meetings </li></ul><ul><li>Trade show representation </li></ul><ul><li>High level press/VIP interviews/briefings </li></ul><ul><li>Competitive analysis </li></ul><ul><li>ALSO AVAILABLE: </li></ul><ul><li>Scenario modeling (paths to profitability) </li></ul><ul><li>Industry analysis </li></ul><ul><li>Partner analysis </li></ul><ul><li>Industry briefings </li></ul><ul><li>Who’s Who analysis (background on VIP’s) and other technologies that could be partners </li></ul><ul><li>Negotiation support </li></ul>
  14. 14. How you can hire us <ul><li>Retainer based programs </li></ul><ul><li>Specialized start-up plans/prices beginning at $5000 per month retainer. </li></ul><ul><li>How it works: </li></ul><ul><li>JCOM develops scope of work based on projected needs for your firm’s US launch and then we divide that by 3 months. You approve scope of work/add/change. You send check for first month. We begin. </li></ul><ul><li>Weekly reports, monthly recaps </li></ul>
  15. 15. As seen in the NEWS <ul><li>When the press wants an expert they turn to Joyce Schwarz and her team—you should too! </li></ul><ul><li>As seen in TIME, </li></ul><ul><li>MONEY, SMART MONEY, FAMILY PC </li></ul><ul><li>SAM (sales and marketing magazine) </li></ul><ul><li>LA Times </li></ul><ul><li>Wall St. Journal </li></ul><ul><li>Interactive Week </li></ul><ul><li>Adweek </li></ul><ul><li>Toronto Globe & Mail etc. </li></ul>
  16. 16. Sample meetings set <ul><li>More than 300 client meetings set with partners/prospects </li></ul><ul><li>including: </li></ul><ul><li>Real Networks, Packet Video, Comedy Central, AOL, MSN, Universal Studios, </li></ul><ul><li>Disney, AT&T, Nokia,IBM, LA Times, TIME magazine, MSNBC, ZD Net, Governors, senators, consulates, </li></ul><ul><li>Panasonic, Sony, and many more….. </li></ul>
  17. 17. Our team…………………….. <ul><li>Joyce A. Schwarz, 20 years experience, advertising, marketing and emerging technology. Ad agency exec for Foote Cone & Belding and other major agencies. More than 100 new product launches for Clairol, Sheraton, Armour Dial and more. </li></ul><ul><li>Guided more than $500 million in company/product launch programs. </li></ul><ul><li>Raised more than $200 million in sponsorship </li></ul><ul><li>Launched 100 new companies </li></ul>
  18. 18. Team designed for you …. <ul><li>Top biz dev experts </li></ul><ul><li>PR and publicity pros </li></ul><ul><li>Ecommerce gurus </li></ul><ul><li>B2B Veterans </li></ul><ul><li>Proven sponsorship sales personnel </li></ul><ul><li>Art/graphics/web design </li></ul><ul><li>Broadband creation </li></ul><ul><li>Commercials and infomercial creation </li></ul><ul><li>Directors/producers </li></ul><ul><li>Sales Pros on demand </li></ul><ul><li>Trade Show designs </li></ul><ul><li>Event Organizers </li></ul>
  19. 19. Next steps– call us today! <ul><li>Joyce Schwarz, JCOM </li></ul><ul><li>LA: 14004 Palawan Way PH 6, Marina, Del Rey, CA 90292, 310-822-3119 </li></ul><ul><li>URL: www.joycecom.com , email: joycecom@aol.com </li></ul>