Steve CP Open Shift Marketing Track Presentation

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Steve Citron-Pousty of Open Shift kicked off the Marketing Track with this presentation

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Steve CP Open Shift Marketing Track Presentation

  1. 1. OMG! How could they competewith their developers? Steven Citron-Pousty PaaS Dust Spreader - OpenShift
  2. 2. Evil?
  3. 3. SHOCK!!
  4. 4. Voice ofReason
  5. 5. “You should expect that the platform you’re building on top of to do something that’s not in your interest,” Wilson said. “If you’re going to stay on top of that platform forever you might wake up one day to find that the owner of the platform is competing with you and that sucks.”http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/
  6. 6. Consumer Facing Pure Platform Platform as an extension Platform as a service Started as an app Started as a platform Power Mashups Power Branded Apps ala Mark Suster
  7. 7. ConsumerBy raneko on flickr
  8. 8. PlatformBy yibadau on flick
  9. 9. Some examples from deCartaFull Stack with Carriers Powering Samsung bada LBS
  10. 10. Moving Forward
  11. 11. Well, Ive Cause I builtbeen my life aroundafraid of youchanging
  12. 12. Not your best signalBy Orin Zebest on flickr
  13. 13. ClearBoundariesBy Julianmeade on flickr
  14. 14. Over-communicateBy ehnmark on flickr
  15. 15. Be clear what you exposeBy bad9brad on flickr
  16. 16. Dont be the grape

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