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Reality TV Travel Adventure - Casting Call for Video Submissions - Journey of a Lifetime

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“Do you have a dream that has become the backdrop of your imagination? A place that is calling to you? When you close your eyes and envision yourself "anywhere else but here," where is that anywhere else? Can you hear the people; what language are they speaking? Can you smell the air; what is that savory sensation? Can you feel the sun, the wind, the rain; how does it caress your skin? Can you see your dream of travel; can you see it come true? Can you see yourself in that dream; how has it changed you; how has it nourished you; how has it enlightened you; how has it become part of your soul? Journey of a Lifetime is about answering those questions and allowing the audience to really see how travel can impact lives. Journey of a Lifetime (http://www.JourneyofaLifetime.com) is your next reality TV travel adventure.

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Reality TV Travel Adventure - Casting Call for Video Submissions - Journey of a Lifetime

  1. 2. Product Placement Opportunities <ul><li>Agenda </li></ul><ul><ul><li>iGeneration </li></ul></ul><ul><ul><li>Youth Market </li></ul></ul><ul><ul><li>What’s the Issue? </li></ul></ul><ul><ul><li>Why Journey Of A Lifetime ? </li></ul></ul><ul><ul><li>Who We Are and What We Do </li></ul></ul><ul><ul><li>What’s Your Story? </li></ul></ul>
  2. 3. iGeneration <ul><li>Generation D - Digital Youth: </li></ul><ul><ul><li>Teens 14 to 18 </li></ul></ul><ul><ul><li>Students 18 to 22 </li></ul></ul><ul><ul><li>Young Adults 22 to 35 </li></ul></ul><ul><li>Branching off Generation Y, follows the MTV Generation. </li></ul><ul><li>Use iPod, MySpace, and YouTube </li></ul>
  3. 4. Youth Market <ul><li>User-generated content revolution </li></ul><ul><ul><li>85 million young people in the US and Canada between 5 & 25 years of age </li></ul></ul><ul><li>5,369,520 youth and student travelers who went abroad in 2005 </li></ul><ul><li>18 million students in colleges and universities </li></ul><ul><li>Traveling youth are interested in; </li></ul><ul><ul><li>relationship building (wild popularity of MySpace.com), </li></ul></ul><ul><ul><li>problem-solving, </li></ul></ul><ul><ul><li>community, </li></ul></ul><ul><ul><li>researching product information; and </li></ul></ul><ul><ul><li>simple navigation </li></ul></ul>
  4. 5. What’s the Issue? <ul><li>Have you watched MTV recently? </li></ul><ul><ul><li>&quot;Drunken Teen Roommates Arguing&quot; or “Sweet 16&quot; </li></ul></ul><ul><li>MTV Thought Leadership </li></ul><ul><ul><li>Better ratings (and better profits) from lifestyle programming – the raunchier the better </li></ul></ul><ul><li>MTV & Other Network’s View of Young Adult Travel : </li></ul><ul><ul><li>Spring Break in Ft. Lauderdale or Ensenada </li></ul></ul><ul><ul><li>Girls Gone Wild </li></ul></ul><ul><ul><li>Drunkenness, Nudity, Sexuality </li></ul></ul><ul><li>Dumb’ing Down the iGeneration </li></ul>“ Providing Reality TV with Social Value”
  5. 6. Why Journey Of A Lifetime ? <ul><li>Our Unique Approach: </li></ul><ul><ul><li>By Young Adults for Young Adults </li></ul></ul><ul><ul><ul><li>Facilitating self-discovery </li></ul></ul></ul><ul><ul><li>High Quality Compelling Stories </li></ul></ul><ul><ul><li>Entertainment with Social Value </li></ul></ul><ul><ul><li>Ad Free, No Clutter, User Driven </li></ul></ul><ul><ul><li>Talented Co-Hosts </li></ul></ul><ul><ul><li>Well Organized Vertical Market Niche </li></ul></ul>
  6. 7. Who We Are and What We Do <ul><li>High Quality Content Production of Compelling Stories in Reality TV format </li></ul><ul><li>Peer Sharing Travel Video Community for Young Adults </li></ul><ul><li>Empowering, Value-based Social Content </li></ul><ul><li>Business model does not require TV broadcast contract. </li></ul><ul><li>Unique Technology Advantage </li></ul>
  7. 9. Meet Our Co-Hosts <ul><li>Three young vivacious hosts, </li></ul>
  8. 10. Why this is compelling: <ul><li>Highly-targeted and attractive demographic user group; </li></ul><ul><li>Leverages social networking sites; </li></ul><ul><li>High degree of member involvement, viewers are participants; and </li></ul><ul><li>Interactive sponsorship model that integrates advertising and commerce into the content of our sites. </li></ul><ul><li>Hyper-Distribution: IPTV, Broadband, Cable, Wireless, Mobile </li></ul>
  9. 11. What’s Your Story? <ul><li>Here’s How You Can Tell Your Story: </li></ul><ul><ul><li>Product Placement </li></ul></ul><ul><ul><ul><li>Proven Approach in Television and Movies </li></ul></ul></ul><ul><ul><ul><li>Young Adult Target Market 18 to 35 </li></ul></ul></ul><ul><ul><li>Available Sponsorship Opportunities: </li></ul></ul><ul><ul><ul><li>Platinum Sponsorship </li></ul></ul></ul><ul><ul><ul><li>Gold Sponsorship </li></ul></ul></ul><ul><ul><ul><li>Silver Sponsorship </li></ul></ul></ul>

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