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Welcome to journey9...


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We create, execute and deliver marketing strategies and digital and live events. We thrive on the challenge of finding the best ways to connect brands with their target consumers and organisations with their target audiences.

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Welcome to journey9...

  1. 1. Finalist B2C Marketing /Integrated Communications Campaign How-Do Awards 2012 Finalist Best in Events Recommended Agency Register (RAR) Awards 2012 Winner Best Automotive Event Brand Event Awards 2011 Winner Best Marketing Campaign City of Manchester Business Awards 2011 Winner Best New BusinessWe create and execute marketing strategies and City of Manchester Business Awards 2011thrive on the challenge of finding the best ways toconnect companies and organisations with their Winnertarget audiences. Our core in-house services Best Consumer Durable Campaigninclude: Marketing Society Northern Awards 2011• Events Winner• Experiential Campaigns Best Newcomer• Digital and Social Media North West Business Masters Awards 2011• Product Innovation The• Video Finalist Brand Strategy Field Marketing & Brand Experience Awards 2011 FinalistWe are known for our local knowledge and our Best Experiential Marketing Campaignability to uniquely and seamlessly combine the Marketing Week Engage Awards 2011latest developments in event-basedmarketing, PR, social media, field marketing Finalist Excellence in Marketingand the production and use of digital video Orange National Business Awards 2011and other rich media assets. FinalistThrough our experiential campaigns, we create Recommended Agency Register (RAR) Awards 2011and originate opportunities for our clients’products to interact directly with their targetconsumers.Our creative abilities, mixed with our impeccableorganisational skills, make us the agency that canprovide both memorable and cost effectivesolutions for you and your clients.
  2. 2. Journey9 was appointed to manage The North West Manufacturing Advisory Service (MAS) Annual Conference on behalf of The Manufacturing Institute (TMI) in 2010 and 2011. Journey9 was responsible for content and programme creation, speaker sourcing and management, venue and catering and providing the video opener. We delivered full event marketing which involved print and e-marketing as well as on-going telesales activity. Our brief also included the creation of aWith over 30 years combined event experience, our dedicated conference website, managing onlineoperational team is outstanding in organising and registrations, delegate management, production andexecuting: technicals for the event, plus full on the day floor• Product and brand launches management and delivery.• VIP launch events• Award ceremonies and corporate dinners• Conferences and seminars• Charity fundraising dinners and auctions Journey9 designed and delivered an event which• Networking sessions not only attracted over 200 leading manufacturers• Family fun days from a cross section of SMEs and large organisations• Training days from across the North West, but an event which surpassed the client’s objectives. The positiveWe have an enviable reputation and track feedback from speakers and delegates wasrecord in delivering exceptional events for unprecedented.audiences ranging from 20 to 2500+.Whatever the size, our commitment remains thesame and we plan all of our events with militaryprecision. We pride ourselves on first-class accountmanagement with both our clients and suppliers.We handle every detail from venue sourcing,catering, full staging, production and technicalrequirements, delegate and speaker management,theming and scriptwriting through to full on-the-day management and delivery.Through years of tried and tested experience, The smooth running of a complex programme meantwe have built up a proven network of the very that Journey9 was retained to deliver a series of MASbest technical, production and event suppliers masterclass events throughout the industry.
  3. 3. In May 2011, following a three-way pitch, Journey9 was appointed to project manage the inauguration of the UPM Shotton Paper Mill in North Wales. Our responsibilities included sourcing and managing the build, design, theming and logistics of a large luxury marquee, all production and technicals, securing a local Welsh-themed caterer, plus full guest and floor management on the day.The Journey9 team has been working with topnational professional services firm, BDO, for manyyears. BDO is the award-winning UK member firmof the BDO international network, the worldsfifth largest accountancy organisation, with morethan 1,000 offices in over 100 countries.In 2010 and 2011, Journey9 was briefed to createand deliver three exclusive VIP dinners for thefirm across its Leeds, Birmingham andManchester offices to coincide with thepublication of BDO’s annual Trend Reports.Journey9 was tasked with the creation andexecution of each event and was responsible forvenue and catering management, sourcing and The UPM inauguration was attended by over 350securing appropriate keynote speakers and delegates including a number of international VIPs.panellists, managing all production and technical Our extensive experience in managing complexelements, full event, venue, production and floor events on a large scale meant we exceeded ourmanagement on the evening. client’s expectations Journey9 impressed us at the pitch with their professionalism and their attention to every detail.Having worked on a number of projects with They proved they were head and shoulders aboveLaura Wolfe, her trusted personal brand the rest and we were delighted to work with themunderpins Journey9. We recently used the team on what is a very important project for UPM. Theiron the Northern roll out of a key national delivery was flawless and more projects will follow.campaign and flagship event across three regionsand their delivery was creative, personable and Will Stone, Head of Communications UK & Ireland,flawless on the day. UPMJo Sheerin, Sales & Client Services Manager North,BDO LLP
  4. 4. Journey9 was responsible for briefing the evening’s hosts, ITV’s Lucy Meacock and Snooker’s Willy Thorne in the run up to the event and on the night. We liaised closely with both hosts regarding fundraising targets and logistics relating to the event.Journey9 was briefed to create and deliverthe inaugural Glitter Ball for the North WestBreakthrough Breast Cancer Appeal. Theevent was held at the Hilton in ManchesterCity Centre.The Appeal’s first fundraising ball wasattended by stars of some of Britain’s bestloved soaps, Manchester’s ‘Great and Good’, The charity was delighted to surpass its already highas well as 400 guests including world-class target of £100,000 by raising a total of £110,000 onresearchers and breast cancer clinicians, who the night.all joined forces to smash Breakthrough BreastCancer’s fundraising target. I would like to express our sincere thanks for the terrific work of Journey9 at the inauguralJourney9 was tasked with the production and Breakthrough Glitter Ball 2011. The whole team wastechnical execution of the event within a amazing. We were delighted with everything youspecified budget, as well as all venue delivered from start to finish and your invaluablemanagement and liaising with and briefing all support has meant that Breakthrough Breast Cancerhosts and entertainers. is now on the map in a way that it was not before.Our first-rate planning and execution Katherine Swift, North West Appeal Projectensured a memorable evening for all. Manager, Breakthrough Breast CancerJourney9 managed the entire production ofthe event on the evening, including briefing Journey9 is passionate and committed to giving ourand full rehearsals with all hosts, speakers support to charitable causes. In 2011, we have beenand entertainers as well as coordinating the actively involved in supporting The Royal Manchesterlive auction which was the main fundraising Children’s Hospital, Breakthrough Breast Cancer andevent on the night. iNspire-the Charity Incubator.
  5. 5. Journey9 was responsible for all campaign elements including the creative strategy, communications plan, social media, PR, advertising, sponsorship and operational logistics for 19 separate events. Success of the campaign was measured in test drives, lead generation, increase in dealership enquiries and number of people exposed to the cars. • 19 events in a single month attended by over 4,500 people • 63% increase in dealer enquiries directly attributed to the campaign • 200 test drives and in excess of 1,600 qualifiedThrough our experiential campaigns, we create data recordsand activate opportunities for our clients’ • The winning of additional Jaguar projects,products to interact directly with their target including the activation of Jaguar’s Manchesterconsumers. We immerse ourselves in their brand, City F.C partnership and management of Brandget to know their customers and work as an Partnerships throughout the North of England.extension of their own team. • Manchester Celebrates Jaguar was recognised asOur clients trust us to create and deliver engaging one of the best marketing campaigns of 2011,opportunities that make an instant impressionwith the audience and get people talking about winning numerous regional and national awardsand experiencing the brand first-hand. and being named a finalist at The Orange National Business Awards for Excellence In Marketing.All of our activities have our clients’ objectives inmind - to maximise awareness, empathy, createdata gathering opportunities, converted to leadsand ultimately, sales.In May 2010, Journey9 devised and deliveredan award-winning experiential marketingcampaign for Jaguar UK.Manchester Celebrates Jaguar was a month longcampaign designed to connect the rejuvenated The results speak for themselves. Thanks to all yourJaguar brand with core target markets in hard work the campaign was a massive success. It’sManchester. been a very intense month from which we haveJaguar appointed Journey9 for three key reasons - received great coverage and reach, all owing to theour unrivalled network in the North West, our massive efforts of the entire team involved. Thankbold and innovative ideas and the fact that we you.”could deliver on budget - within extremely tight Alexandra Rowne, Brand Partnerships Manager,deadlines. Jaguar UK
  6. 6. Journey9 manages the social media for ‘Gluten Freely’, an e-commerce solution and online community of over 100,000 people, which global food giant General Mills has developed in partnership with our US sister company, BrandJourney Venturing. We deliver engaging daily content, including recipes, blog posts and advice directly to the community via Facebook and Twitter and also use these social channels to provide a high level of consumer support. Journey9 was commissioned to write a three year digital marketing strategy for United Utilities, asJourney9 has a strong understanding of digital well as deliver a series of social media workshopsand social media that allows us to create and for the United Utilities communications team.manage campaigns and solutions that will ensureengagement with target audiences directly in the Through our workshops and digital strategy, we werespaces where they live online. able to ensure the full integration of social media into United Utilities communications plans and helpOur core digital team brings both years of them to manage online conversations with theirexperience and up-to-the-minute digital customers more effectively.expertise to each of our projects. Journey9 created and delivered bespoke social media training for our communications team. They spent time understanding our particular circumstances and requirements and tailored the course to suit our needs. They provided detailed documentation and excellent training days that were professionally delivered, enjoyable and comprehensive. Journey9 exceeded our expectations – we would recommend them to anyone working with social media. Denise Maskew, Online Communications Manager, United Utilities
  7. 7. Brand Journey Venturing is also working in partnership with General Mills to deliver another exciting e- commerce project, Red Spoon Squad. This site is where shoppers can learn about new recipes, get personalised online instructions suited to their cooking experience, and arrange for visits to their homes from Red Spoon Squad experts.The heart of our business and our passionlies with small entrepreneurial businessesOver the years, through our marketing services,direct investment, private equity investment andhands-on management, we have helped dozensof early stage companies get to the starting lineand beyond.BrandJourney Venturing, our US based sister Both projects have been built using MicrosoftCompany, has established an exciting Azure Cloud Technology and are supported by thepartnership with General Mills – one of the UK office’s social media’s leading food companies.We are currently working with GM to drive anew e-commerce strategy and target niche Gluten Freely was brought to market about twicemarkets. as fast and at about half the cost of what we were expecting.Brand Journey Venturing currently operates an Dom Alcocer, Marketing Manager, New Ventures,online business that is a one stop shop on-line General Millsfor everything gluten offers recipe ideas, morethan 400 products in the online store as well What differentiates us from other agencies is ouras tips and support for living gluten free. ability to take an idea from creation to an actualIn the US, we manage the day-to-day activity profitable business. We have the core in-house skillsof the business whilst in the UK, Journey9 is to offer expert guidance and creative direction,responsible for managing the site’s social whilst making sure that your product reaches themedia channels. target audience using the right channels.
  8. 8. At Journey9, we believe that video assets are critical to any robust communications strategy. We help our clients build video elements into their successful marketing strategies, multi-purposing content for TV, the web, sales videos and live event loops. As with all of our marketing campaigns, our video work focuses on measurable results. Our ability to take an idea and bring it to life on screen is one of our many skills. The main reason why our video clients work with us time and time again is because we can create a concept and deliver high quality work on time and withinWhether you are looking for an effective budget.corporate communication tool to enhance a live Our crew has vast experience of working in theevent, a creative video to support a new product broadcast industry and can therefore film and editlaunch or a complete video-based marketing in a much more dynamic way, unlike manycampaign for the web and/or television, standard corporate ‘point and film’ crews.Journey9 will deliver video assets that work hardfor you and they’ll cost a lot less than you mightthink.Journey9 has produced video assets to supportmarketing campaigns for a broad range of clientsincluding Jaguar, the NHS, United Utilities,Manufacturing Advisory Service, Brandspace,Procter & Gamble, Bridgewater Hall, General Mills,Chiquita and dozens more household names.We are a preferred supplier with many of ourclients for the production of concept videos forBASES testing which play an integral part in the “The results speak for themselves. Journey9 helpedtesting of new product ideas coming out of our create the highest rated spot in the company’sclients’ Innovation groups. history on a shoestring budget and seemingly impossible deadline. Thank you to the Journey9Most importantly, our video assets can be found team for making my job easier!”playing an integral role in successful productlaunches and growth marketing strategies in the Brand Manager, US Consumer Packaged GoodsUK and throughout the United States. Company
  9. 9. Our clients have moved and stayed with us, which is testament to the hard work we put into building long-standing relationships with them. At Journey9, we value ideas over jargon and pragmatism over glamour. We get to know your brand and your customer and as we like to work with you as an extension of your team, we like to get to know you as well.Journey9 has a dedicated in-house team which The interest of the client is at the heart ofdelivers exceptional results across our core everything we do – even if it means us having tomarketing services. It is headed up by Managing sometimes disagree and say no. Everything we do isDirector Laura Wolfe, with more than 15 years’ measured – not by the level of our billings or theexperience in marketing and communications. size of our staff, but only by the impact we haveWe pride ourselves on first class client on our clients’ coupled with meticulous delivery. At We have been fortunate to work with some trulyJourney9, it goes without saying that every amazing people – locally, nationally andproject will be flawless, but it’s the extra mile we internationally, we work with only the best.go to and our unique, personal touch that we What sets Journey9 apart is our clients’ completebelieve sets us apart from the rest. trust in our ability to represent them well and toNo matter what the obstacle, we’ll always surpass deliver results. Ask any one of our valued clientsit, no matter what it takes. and they’ll tell you…