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Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social

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Adam Smith – Online video at The Economist: How to train the voice of a 173-year-old to speak social

  1. 1. Online video at The Economist: How to teach a 173-year-old to speak social Adam Smith, deputy community editor at The Economist March 16th, 2016 News:Rewired
  2. 2. Image: Nick Morozov
  3. 3. More than 20m followers
  4. 4. Sources: Pew, internal According to studies… • 60% of Americans have never heard of us • 70m English-speaking progressives globally
  5. 5. - 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 Traffic via social media (E.com social PVs) Six-month change
  6. 6. +25% Followers +61% Engagements 120m Page views in 2015 +18% Page views
  7. 7. Thank you! Q&A with Adam Smith Deputy community editor

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