1.
Online video at The Economist:
How to teach a 173-year-old
to speak social
Adam Smith, deputy community editor at The Economist
March 16th, 2016
News:Rewired

2.
Image: Nick Morozov

3.
More than 20m followers

4.
Sources: Pew, internal
According to studies…
• 60% of Americans have never heard of us
• 70m English-speaking progressives globally

5.
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Traffic via social media
(E.com social PVs)
Six-month change

6.
+25%
Followers
+61%
Engagements
120m
Page views in 2015
+18%
Page views

7.
Thank you!
Q&A with Adam Smith
Deputy community editor