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In an ideal world... The
user understands... ▪ the value of single sign in. ▪ the relationship between RP and OP ▪ What parts of their identity are being shared ▪ They understand all this without being overwhelmed by choice and complexity Tuesday, February 10, 2009
How can the user understand
the value? Value: Skip ﬁlling out this ▪ form or registering if you have a Facebook account Problems: this experience is controlled by the RP. Solutions: Education - team works with outside parties to provide guidelines, design tips, and best practices. Brand - Facebook icon, distinctive distinctive blue button Tuesday, February 10, 2009
The problem of choice Citysearch
solution ▪ isn’t really scalable to a bunch of dierent provider. At the same time, you ▪ don’t want to present too many choices. What is the happy ▪ medium? Users respond to ▪ brands, not concepts. Can we limit options ▪ by being smart? Tuesday, February 10, 2009
What is the relationship between
RP and Problem: we want to message ▪ “Hey, these two sites are going to be tied together somehow.” Solutions: Simple popup - don’t get taken away from the RP Graphics - both RP and OP are portrayed with their logos. Simplify everything else--not much text, since users tend not to read. Tuesday, February 10, 2009
What’s being shared? Problem: we
want the user to ▪ understand that connecting means RP will know who they are, and can publish stu back to Facebook. Solutions: Arrows - indicate what data is being transferred in each direction Proﬁle picture - shows up on 3rd party site. Simplify - additional permissions granted later as needed. Tuesday, February 10, 2009
As a community... ▪ We
need to ﬁgure out how to sell the value of a single identity on the web ▪ We need to provide a simple, standardized authentication experience Tuesday, February 10, 2009
Selling the value Where should
the integration begin? ▪ With log in? ▪ With registration? ▪ How should it be worded? ▪ “Use OpenID...” ▪ “Sign on with your ____ account?” ▪ What graphics or buttons should be used? ▪ Deliverables: provide a list of guidelines and best practices for ▪ the sign on experience Tuesday, February 10, 2009