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OpenID UEX Summit




Tuesday, February 10, 2009
In an ideal world...
             The user understands...
         ▪

                 the value of single sign in.
      ...
Facebook Connect’s Approach




Tuesday, February 10, 2009
How can the user understand the value?
                                   Value: Skip filling out this
                    ...
The problem of choice
                                     Citysearch solution
                                 ▪

       ...
What is the relationship between RP and
                                   Problem: we want to message
                   ...
Same philosophy for non-browser




Tuesday, February 10, 2009
What’s being shared?
                                    Problem: we want the user to
                                ▪

 ...
What we’d like to do today




Tuesday, February 10, 2009
As a community...
         ▪ We   need to figure out how to sell the value of a
            single identity on the web
    ...
Selling the value
                Where should the integration begin?
            ▪

                    With log in?
    ...
The Auth Experience




Tuesday, February 10, 2009
The Auth Experience
                Can we simplify?
            ▪

                Can we standardize?
            ▪




...
(c) 2007 Facebook, Inc. or its licensors.  quot;Facebookquot; is a registered trademark of Facebook, Inc.. All rights rese...
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Open ID summit - Facebook

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Facebook slide deck presented at the OpenID summit at Facebook on 2/10/09

Published in: Design

Open ID summit - Facebook

  1. OpenID UEX Summit Tuesday, February 10, 2009
  2. In an ideal world... The user understands... ▪ the value of single sign in. ▪ the relationship between RP and OP ▪ What parts of their identity are being shared ▪ They understand all this without being overwhelmed by choice and complexity Tuesday, February 10, 2009
  3. Facebook Connect’s Approach Tuesday, February 10, 2009
  4. How can the user understand the value? Value: Skip filling out this ▪ form or registering if you have a Facebook account Problems: this experience is controlled by the RP. Solutions: Education - team works with outside parties to provide guidelines, design tips, and best practices. Brand - Facebook icon, distinctive distinctive blue button Tuesday, February 10, 2009
  5. The problem of choice Citysearch solution ▪ isn’t really scalable to a bunch of dierent provider. At the same time, you ▪ don’t want to present too many choices. What is the happy ▪ medium? Users respond to ▪ brands, not concepts. Can we limit options ▪ by being smart? Tuesday, February 10, 2009
  6. What is the relationship between RP and Problem: we want to message ▪ “Hey, these two sites are going to be tied together somehow.” Solutions: Simple popup - don’t get taken away from the RP Graphics - both RP and OP are portrayed with their logos. Simplify everything else--not much text, since users tend not to read. Tuesday, February 10, 2009
  7. Same philosophy for non-browser Tuesday, February 10, 2009
  8. What’s being shared? Problem: we want the user to ▪ understand that connecting means RP will know who they are, and can publish stu back to Facebook. Solutions: Arrows - indicate what data is being transferred in each direction Profile picture - shows up on 3rd party site. Simplify - additional permissions granted later as needed. Tuesday, February 10, 2009
  9. What we’d like to do today Tuesday, February 10, 2009
  10. As a community... ▪ We need to figure out how to sell the value of a single identity on the web ▪ We need to provide a simple, standardized authentication experience Tuesday, February 10, 2009
  11. Selling the value Where should the integration begin? ▪ With log in? ▪ With registration? ▪ How should it be worded? ▪ “Use OpenID...” ▪ “Sign on with your ____ account?” ▪ What graphics or buttons should be used? ▪ Deliverables: provide a list of guidelines and best practices for ▪ the sign on experience Tuesday, February 10, 2009
  12. The Auth Experience Tuesday, February 10, 2009
  13. The Auth Experience Can we simplify? ▪ Can we standardize? ▪ ▪ Tuesday, February 10, 2009
  14. (c) 2007 Facebook, Inc. or its licensors.  quot;Facebookquot; is a registered trademark of Facebook, Inc.. All rights reserved. 1.0 Tuesday, February 10, 2009

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