Using the Library Staff and Statistics to Create a Dynamic Twitter Program<br />@ssulib<br />Joe J. Marquez, MLIS<br />Sam...
Overview<br />Why we started<br />How we started<br />Best practices <br />Tools of choice<br />Stats and classification<b...
Why We Started<br /><ul><li> Method for communicating library tools
 Potential venue to garner feedback (via DM or RT)
 Price = free
 En vogue</li></ul>Sonoma State University Library<br />
HowWe Started<br /><ul><li>Call for twitter team
10 interested staff/librarians
Initial “Intro to Twitter” meeting
rules, content, brainstorming</li></ul>Sonoma State University Library<br />
Tweeting Exercise<br />Of course you want the best sources possible! Just your luck, we have Articles, Books, & Beyond, wh...
Best Practices<br /><ul><li> 140 character limit
 Use Hootsuite. Hootsuite allows us to add URLs and track clicks.
 Shrink all URLs with the Hootsuite shrinking tool; this allows us to track clicks on a posted link
 Put the URL at the end of the tweet
 When using the word 'today' or 'tomorrow', follow up with a specific date (i.e. (10/12))
 Add title, location, room number (when necessary), time, duration
 We will tweet at least once/wk
 Create a list of filler tweets in case nothing is happening in the library</li></ul>Sonoma State University Library<br />
Tweeting Exercise<br />Articles, Books, & Beyond 30 min workshop helps you find books, articles, media, all things library...
Best Practices<br />Follow:<br /><ul><li> other libraries
 all other feeds at your school or institution
 local or regional news outlets
 cultural institutions</li></ul>Sonoma State University Library<br />
Best Practices<br />What to tweet about? Anything and everything related to the library.<br /><ul><li>New library material
 Hours of operation
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Using the Library Staff and Statistics to Create a Dynamic Twitter Program

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Presented at CARL 2010.

Many academic libraries are using Twitter today. But, how valuable is this tool and how often are the tweets noticed? The Sonoma State Library pulled together a group of library staff and librarians to start a new twitter initiative in the summer of 2009. The group’s goal was to try a semester long pilot of using twitter on the library homepage. The interested librarians and staff agreed to contribute tweets on their various areas of responsibility and offered tweets on new library related resources, gallery events, workshop times, services for faculty, new online tutorials, campus lectures and more. A link was always associated with the tweet and stats were collected using the free tool HootSuite, the twitter client. Once the semester pilot was over, the tweets were analyzed and divided in to four main categories: workshops, resources, events and information about the library. The tweets were also divided into library related and non-library or campus related tweets. The tweets were evaluated based on how many clicks per tweet were recorded. Statistics were pulled to see if certain categories of tweets garnered more interest. The discussion session will focus on implementing a successful twitter program in a library. The focus will be on who should be involved in the twitter process, what statistics can be obtained to evaluate the process and what twitter best practices can be created by the people involved in the twitter program.

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Using the Library Staff and Statistics to Create a Dynamic Twitter Program

  1. 1. Using the Library Staff and Statistics to Create a Dynamic Twitter Program<br />@ssulib<br />Joe J. Marquez, MLIS<br />Sami Lange, MLIS<br />Sonoma State University Library<br />
  2. 2. Overview<br />Why we started<br />How we started<br />Best practices <br />Tools of choice<br />Stats and classification<br />Lessons learned & Problems encountered<br />Program review/success?<br />Sonoma State University Library<br />
  3. 3. Why We Started<br /><ul><li> Method for communicating library tools
  4. 4. Potential venue to garner feedback (via DM or RT)
  5. 5. Price = free
  6. 6. En vogue</li></ul>Sonoma State University Library<br />
  7. 7. HowWe Started<br /><ul><li>Call for twitter team
  8. 8. 10 interested staff/librarians
  9. 9. Initial “Intro to Twitter” meeting
  10. 10. rules, content, brainstorming</li></ul>Sonoma State University Library<br />
  11. 11. Tweeting Exercise<br />Of course you want the best sources possible! Just your luck, we have Articles, Books, & Beyond, which leads you through the joy of finding top-notch full-text articles online, locating books & movies, and setting up your online access to all things library. No sign up needed. Tue, March 23, 10-10:30am<br />http://library.sonoma.edu/research/workshops.html<br />Sonoma State University Library<br />
  12. 12. Best Practices<br /><ul><li> 140 character limit
  13. 13. Use Hootsuite. Hootsuite allows us to add URLs and track clicks.
  14. 14. Shrink all URLs with the Hootsuite shrinking tool; this allows us to track clicks on a posted link
  15. 15. Put the URL at the end of the tweet
  16. 16. When using the word 'today' or 'tomorrow', follow up with a specific date (i.e. (10/12))
  17. 17. Add title, location, room number (when necessary), time, duration
  18. 18. We will tweet at least once/wk
  19. 19. Create a list of filler tweets in case nothing is happening in the library</li></ul>Sonoma State University Library<br />
  20. 20. Tweeting Exercise<br />Articles, Books, & Beyond 30 min workshop helps you find books, articles, media, all things library. 3/23 @10am (Rm 2016A) http://ow.ly/WSMG<br />Sonoma State University Library<br />
  21. 21. Best Practices<br />Follow:<br /><ul><li> other libraries
  22. 22. all other feeds at your school or institution
  23. 23. local or regional news outlets
  24. 24. cultural institutions</li></ul>Sonoma State University Library<br />
  25. 25. Best Practices<br />What to tweet about? Anything and everything related to the library.<br /><ul><li>New library material
  26. 26. Hours of operation
  27. 27. Sudden changes in database availability
  28. 28. Library-sponsored events (i.e. lectures, presentations)
  29. 29. Gallery openings
  30. 30. Convocation
  31. 31. Graduation
  32. 32. Finals and mid-term schedules
  33. 33. Campus emergency
  34. 34. freely available reference or research tools that may have a general audience appeal based on interest and usefulness
  35. 35. Campus events (i.e. lecture series, Sonoma Film Institute schedule)</li></ul>Sonoma State University Library<br />
  36. 36. Discussion<br /><ul><li>What content would you include in your tweets/posts?
  37. 37. What content would you not include?</li></ul>Sonoma State University Library<br />
  38. 38. Tools of Choice<br />www.twitter.com<br />www.hootsuite.com<br />www.tweetake.com<br />www. twtpoll.com<br />Sonoma State University Library<br />
  39. 39. Intro to Hootsuite<br />Our tool of choice:Hootsuite [link]<br />Why?<br /><ul><li> Free
  40. 40. Web-based
  41. 41. Scheduled tweets
  42. 42. Auto shrinking of URL
  43. 43. Stats
  44. 44. Multiple user accounts</li></ul>Sonoma State University Library<br />
  45. 45. Intro to Hootsuite<br />Anatomy of the Hootsuite interface<br />Sonoma State University Library<br />
  46. 46. Intro to Hootsuite<br />Anatomy of the Hootsuite content interface<br />Counter, turns red when passed 140 chars<br />Content area<br />scheduler<br />Auto shrink URLs<br />Sonoma State University Library<br />
  47. 47. Intro to Hootsuite<br />Graphical output of stats for the month of February, 2010<br />Sonoma State University Library<br />
  48. 48. Intro to Hootsuite<br />Graphical output of a specific tweet<br />Sonoma State University Library<br />
  49. 49. Stats and Classification<br />Tweetake is used to download all tweets. Tweets can then be classified and assigned clicks. We can then determine what interests our followers.<br />Sonoma State University Library<br />
  50. 50. Stats and Classification<br />Resources (R) – resources, websites, specific items, movies or databases, new library materials, non-library related search engines or articles About (A) – changes in library hours, database availability, finals and mid-term schedules, surveys Workshops (W) – library workshops Events (E) – gallery events, campus lectures, convocation, graduation Misc. (M) – miscellaneous, announcements about non-library changes, anything random<br />Sonoma State University Library<br />
  51. 51. Stats and Classification<br /> Click average per tweet “section”<br />Average clicks per tweet: 4.8<br />* Statistics are for the Fall 2009 semester.<br />Sonoma State University Library<br />
  52. 52. Lessons Learned<br />While not rocket surgery or brain science… tweeting correctly is important (and time-consuming (and not for everyone)).<br />Lessons learned:<br /><ul><li> Takes more time to tweet than originally thought
  53. 53. Challenging to get event information into 140 characters!
  54. 54. Conflicting tweet times and need to communicate so as not to over-tweet an event or resource (Hootsuite helps)
  55. 55. …and there were two
  56. 56. Everyone has an idea
  57. 57. Watch out for statistical anomalies</li></ul>Sonoma State University Library<br />
  58. 58. Problems Encountered<br />The anomaly.<br />Sonoma State University Library<br />
  59. 59. Problems Encountered<br />Our readership just jumped…and we are HUGE in Canada!<br />From Dec. 3, 2009 through Dec. 9, 2009 we recorded 1,552 clicks. Odd for a school with 8,000 students. While good for stats recording and making a case for a program, it might be good to be honest.<br />Sonoma State University Library<br />
  60. 60. Problems Encountered<br />People in Canada need study rooms….BAD!<br />Sonoma State University Library<br />
  61. 61. Program Review<br />So, is the program a success and how do we know whether or not to continue?<br />The answer: Sure, why not?<br /><ul><li> Produced opportunities for faculty connection (several librarians received e-mail from faculty asking questions about what they saw in a tweet)
  62. 62. Large number of hits
  63. 63. Easy free marketing for programs and books
  64. 64. Lots of re-tweets
  65. 65. Opportunity for all library departments to promote their areas</li></ul>Sonoma State University Library<br />
  66. 66. Final Thoughts & Questions<br />???<br />Sonoma State University Library<br />
  67. 67. We Are<br />Twitter account: @ssulib<br />Joe Marquez<br />Web Services Librarian<br />Joe.marquez@sonoma.edu<br />Sami Lange<br />Library Assistant III<br />Sami.lange@sonoma.edu<br />Sonoma State University Library<br />

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