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1
2
2
2 THEMES
2014 - 2020
3
3
Digital Transformation – the dream
4
What is this digital transformation in PLM (2014)
Accenture Digital PLM – June 2014
5
What is this digital transformation in PLM (2015)
CIMdata Product Innovation Platform
CIMdata Product Innovation Platfor...
6
A logical evolution ?
Marc Halpern PDT Conference– Oct 2015
7
From Coordinated to Connected
Coordinated:
Providing the right information at the right time
in the right context
Connec...
8
Coordinated
•
9
Coordinated
•
•
10
Coordinated
•
•
•
•
11
Coordinated in the context of Dassault Systemes
•
•
•
•
12
Connected
•
13
Connected
•
•
14
Connected - using models
15
Connected
•
•
•
16
Connected in the context of Dassault Systemes
Operations
Closer to customers, Empower employees, and Transform internal...
17
Connected in the context of Dassault Systemes
Operations
Closer to customers, Empower employees, and Transform internal...
18
Coordinated: BOM and Design: CATIA V5 / V6
Part numbers
Quantities
Release
Cost
Make/buy
Product tree
Form, fit, functi...
19
Connected: BOM and Design: Unified Product Structure
Connected datasets
More on datasets: here
20
Connected: BOM and Design: Unified Product Structure
Connected datasets
More on datasets: here
21
The 3DEXPERIENCE platform: the conceptual model
Digital Continuity
Openness
An infrastructure
of
connected models
It re...
22
Digital Transformation: new ways of working
This is the main challenge: different processes, different people, differen...
23
23
To get there: new types of businesses
A connected enterprise allows the company to introduce new
business models and...
24
Different Processes
Current:
• Linear
• One time / big sell
Product As A Service – they become SYSTEMs:
• Iterative
• C...
25
Different Processes
Product as a Service
• Lifecycle ownership of materials
• Reducing waste / optimize reuse
Sustainab...
26
Sustainable Products as a Service requires a Systems Approach
2014 - Ella Jasmin
2015- Amir Rashid
2017- Torbjörn Holm
...
27
BLEKINGE INSTITUTE OF TECHNOLOGY – exploring sustainable design
www.bth.se/eng/research/research-fields/strategic-susta...
28
The Next Generation of Climate Innovation
Disruptors are coming from outside
Incumbents can evolve in 2 directions or b...
29
Disruption is coming – System Thinking
www.kateraworth.com/doughnut
Kate Raworth: making economics fit for 21st century...
30
To summarize Governments
• First time in history people are aware disruption is needed
31
To summarize Individuals
• First time in history people are aware disruption is needed
• Young generation more vocal / ...
32
To summarize Investors
• First time in history people are aware disruption is needed
• Young generation more vocal / in...
33
To summarize - Businesses
• First time in history people are aware disruption is needed
• Young generation more vocal /...
34
To summarize People
• First time in history people are aware disruption is needed
• Young generation more vocal / influ...
35
To summarize PLM practicians
• First time in history people are aware disruption is needed
• Young generation more voca...
36
36
THANK YOU
Q & A
SYSTEMS
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The Challenges of model based and traditional plm

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Presentation given at the 2021 SCAF conference in Jonkoping

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The Challenges of model based and traditional plm

  1. 1. 1
  2. 2. 2 2 2 THEMES 2014 - 2020
  3. 3. 3 3 Digital Transformation – the dream
  4. 4. 4 What is this digital transformation in PLM (2014) Accenture Digital PLM – June 2014
  5. 5. 5 What is this digital transformation in PLM (2015) CIMdata Product Innovation Platform CIMdata Product Innovation Platform – Oct 2015
  6. 6. 6 A logical evolution ? Marc Halpern PDT Conference– Oct 2015
  7. 7. 7 From Coordinated to Connected Coordinated: Providing the right information at the right time in the right context Connected: Providing actual information for anyone connected in any context
  8. 8. 8 Coordinated •
  9. 9. 9 Coordinated • •
  10. 10. 10 Coordinated • • • •
  11. 11. 11 Coordinated in the context of Dassault Systemes • • • •
  12. 12. 12 Connected •
  13. 13. 13 Connected • •
  14. 14. 14 Connected - using models
  15. 15. 15 Connected • • •
  16. 16. 16 Connected in the context of Dassault Systemes Operations Closer to customers, Empower employees, and Transform internal business processes
  17. 17. 17 Connected in the context of Dassault Systemes Operations Closer to customers, Empower employees, and Transform internal business processes
  18. 18. 18 Coordinated: BOM and Design: CATIA V5 / V6 Part numbers Quantities Release Cost Make/buy Product tree Form, fit, function Packaging Reference instance Configured context Ownership Syncing
  19. 19. 19 Connected: BOM and Design: Unified Product Structure Connected datasets More on datasets: here
  20. 20. 20 Connected: BOM and Design: Unified Product Structure Connected datasets More on datasets: here
  21. 21. 21 The 3DEXPERIENCE platform: the conceptual model Digital Continuity Openness An infrastructure of connected models It requires new ways of working !
  22. 22. 22 Digital Transformation: new ways of working This is the main challenge: different processes, different people, different data
  23. 23. 23 23 To get there: new types of businesses A connected enterprise allows the company to introduce new business models and enhance current go-to-market processes: • Outcome based offerings, e.g. • Printing – pay per print/photo • Flying - “Power by the Hour” • Mobility – Mobility as a Service • Lighting – city / stadium LED lighting • Patient Care – MRI/CT- pay per scan
  24. 24. 24 Different Processes Current: • Linear • One time / big sell Product As A Service – they become SYSTEMs: • Iterative • Continuous revenue stream Business drivers: • Higher customer satisfaction • Better products • More customer loyalty • From CAPEX to OPEX Image: Moving from Product to Product as a Service (Engineering.com)
  25. 25. 25 Different Processes Product as a Service • Lifecycle ownership of materials • Reducing waste / optimize reuse Sustainability • Climate and Sustainability regulations will bring the biggest disruption for this decade • Not only “Green Washing” Example: Electric Vehicles
  26. 26. 26 Sustainable Products as a Service requires a Systems Approach 2014 - Ella Jasmin 2015- Amir Rashid 2017- Torbjörn Holm 2019- Graham Aid
  27. 27. 27 BLEKINGE INSTITUTE OF TECHNOLOGY – exploring sustainable design www.bth.se/eng/research/research-fields/strategic-sustainable-development/digital-sustainability-implementation-package-dsip/ • The purpose the Digital Sustainability Implementation Package (DSIP) is to enable a strategic sustainability approach early in the product innovation process. • The DSIP package compile a knowledge platform, a data management platform and novel digital tools to evaluate, measure, estimate, predict, set requirement, and simulate expected sustainability performance for alternative product concepts early in the development. • A research project combining people, processes and tools.
  28. 28. 28 The Next Generation of Climate Innovation Disruptors are coming from outside Incumbents can evolve in 2 directions or become extinct www.bcg.com/en-in/publications/2021/next-generation-climate-innovation (March 2021) Average Total Shareholder Return for October 2010 to October 2020 (%) BP, Chevron, Equinor, Exxon Shell, Total 732 companies in this category Amazon, Google, Microsoft Iberdrola, Neste, Ǿrsted Tesla Beyond Meat
  29. 29. 29 Disruption is coming – System Thinking www.kateraworth.com/doughnut Kate Raworth: making economics fit for 21st century realities New Economical Models
  30. 30. 30 To summarize Governments • First time in history people are aware disruption is needed
  31. 31. 31 To summarize Individuals • First time in history people are aware disruption is needed • Young generation more vocal / influencers  DIY groups
  32. 32. 32 To summarize Investors • First time in history people are aware disruption is needed • Young generation more vocal / influencers  DIY groups • Investors change their targets (outside push)
  33. 33. 33 To summarize - Businesses • First time in history people are aware disruption is needed • Young generation more vocal / influencers  DIY groups • Investors change their targets (from outside) • Can companies disrupt themselves? Extinction Evolution
  34. 34. 34 To summarize People • First time in history people are aware disruption is needed • Young generation more vocal / influencers  DIY groups • Investors change their targets (from outside) • Can companies disrupt themselves? • You can’t change people, but people change when observing a “burning platform”!
  35. 35. 35 To summarize PLM practicians • First time in history people are aware disruption is needed • Young generation more vocal / influencers  DIY groups • Investors change their targets (from outside) • Can companies disrupt themselves? • You can’t change people, but the people change their minds when observing a “burning platform”! • The technology is there – people and new ways of working need to be developed/educated. No time for Proof of Concepts, Learn by Doing! This is our new PLM Value Equation
  36. 36. 36 36 THANK YOU Q & A SYSTEMS

Presentation given at the 2021 SCAF conference in Jonkoping

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