How can your company gain a competitive advantage?
The answer is more simple than you might think – engage your customer-facing employees. The
brand of your company is represented by each of your customer-facing employees. By engaging
and empowering front, middle and back office workers, you can successfully create loyal brand
ambassadors. It is only by leveraging and optimizing these brand ambassadors that will provide the
world-class customer experience to set you apart from competitors.