Strebel wcphx12 | growing organically

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wordcamp phoenix 2012, Growing Organically

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  • Strebel wcphx12 | growing organically

    1. 1. Organic GrowthIt’s about traction stupid.Joshua Strebel - Page.lyon the twitter: @strebel
    2. 2. Who am I?Good question.
    3. 3. 2003 2005 flare9 2006Do Work. 2008Like Dad taught me. 2009
    4. 4. 2003 Entrepreneurship 2011
    5. 5. Page.ly is WordPress SaaS. Firstto market, marquee clients,bootstrapped & profitable.Born right here in Arizona.
    6. 6. Organic customergrowth sincelaunch. WOMThousands of paying customers with very littlepaid advertising/marketing.
    7. 7. SWEEPING GENERALIZATIONWhy grow organically?There is little smart money in Arizona, and yourbusiness is boring. Your idea sucks untilproven otherwise. (read: higher probability of success)
    8. 8. SWEEPING GENERALIZATIONArizonaIt kind of sucks. It’s wicked hot and most peoplesuffer from head-in-ass disorder.
    9. 9. SWEEPING GENERALIZATIONThe ValleySeries C for your “Does a bear shit in the woods”iPhone app with 47 free users will be an up round
    10. 10. ArizonaHearty, slower. The Valley Delicate, faster.
    11. 11. TM grizzlyscat.comSo we have established you arenot building a bear poopawareness API, so lets grow areal business that can sustainitself.
    12. 12. Before you have aproduct or service• Talk about it.• Show what you are working on.• Repeat the above often.• Don’t forget to STFU and listen
    13. 13. Customer #1-50• #1 is you. ( Know thyself, Know thy customer )• 2-10 are friends and family• 11-50 is your beta group or close social graph
    14. 14. Customers 51-2000• Mine your social graph• Community outreach. Digital/Analog• Pick 1 significant something to spend real dollars on.• Referral program.• Iterate. “Unicorn enhancement technology”
    15. 15. Customers 2000+• Get covered in the press (keep dreaming)• Congratulations, you may finally have a small monthlybudget to actually spend on banner ads, PPC, and otherexperiments that may or may not work.
    16. 16. Traction
    17. 17. What worked for us• Earn revenue on customer #1.
    18. 18. What worked for us• Earn revenue on customer #1.• Automate everything.
    19. 19. What worked for us• Earn revenue on customer #1.• Automate everything.• Act as if you will never hire anyone, ever.
    20. 20. What worked for us• Earn revenue on customer #1.• Automate everything.• Act as if you will never hire anyone, ever.• Raising capital is an inefficient use of time.
    21. 21. What worked for us• Earn revenue on customer #1.• Automate everything.• Act as if you will never hire anyone, ever.• Raising capital is an inefficient use of time.• Twitter, Facebook and blogging only costs time.
    22. 22. What worked for us• Earn revenue on customer #1.• Automate everything.• Act as if you will never hire anyone, ever.• Raising capital is an inefficient use of time.• Twitter, Facebook and blogging only costs time.• Spend the money on quality needs, not the wants.
    23. 23. What worked for us• Earn revenue on customer #1.• Automate everything.• Act as if you will never hire anyone, ever.• Raising capital is an inefficient use of time.• Twitter, Facebook and blogging only costs time.• Spend the money on quality needs, not the wants.• Be the best, and price accordingly.
    24. 24. What worked for us• Earn revenue on customer #1.• Automate everything.• Act as if you will never hire anyone, ever.• Raising capital is an inefficient use of time.• Twitter, Facebook and blogging only costs time.• Spend the money on quality needs, not the wants.• Be the best, and price accordingly.• Educate your customers.
    25. 25. What worked for us• Earn revenue on customer #1.• Automate everything.• Act as if you will never hire anyone, ever.• Raising capital is an inefficient use of time.• Twitter, Facebook and blogging only costs time.• Spend the money on quality needs, not the wants.• Be the best, and price accordingly.• Educate your customers.• Focus and Discipline.
    26. 26. B AKonami Code• Work Harder then the next guy.• Don’t be shady.• Treat your customers well (but don’t be a patsy)• Build/Make/Do awesomely epic shit.• Trust yourself.• Celebrate every success. (Moving towards motivation)
    27. 27. Thank you.Joshua Strebel - Page.lythe twitter: @strebel

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