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@joshsteimle
How to get press for
your startup.
(without a lot of time or money)
@joshsteimle
A littleaboutyou…
@joshsteimle
A littleaboutme…
@joshsteimle
5 tips
@joshsteimle
Very fewdothisright
@joshsteimle
3typesofplacement
@joshsteimle
1.Thefeature
@joshsteimle
2.Themention
@joshsteimle
3. Thecontentsource
@joshsteimle
Let’sfocus on thefeature
@joshsteimle
Let’sfocus on thefeature
(we’llassumeyouhaveagood reasontowantone)
@joshsteimle
1.See storieseverywhere
@joshsteimle
Whatdo yousee?
@joshsteimle
Stories areeverywhere
@joshsteimle
2.Choose youroutlet
@joshsteimle
2.Choose youroutlet
(andmakesureyouknowyouroutlets)
@joshsteimle
3. Chooseyourwriter
@joshsteimle
3. Chooseyourwriter
(and makesure youknowyourwriter)
@joshsteimle
Wait,how doI find
writers?
@joshsteimle
@joshsteimle
4. Don’tdo thesethings
@joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
@joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
@joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
c. Beg
@joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
c. Beg
d. Make itaboutyou
@joshsteimle
5. Do these things
@joshsteimle
5. Do these things
a. Know thewriter
@joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
@joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
@joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
d. Keep itbrief
@joshsteimle
Realpitches
@joshsteimle
Thewrongwaytopitch
@joshsteimle
Why don’t Irespondto
press releases?
@joshsteimle
A better waytopitch
@joshsteimle
HiJosh,
I'vebeenfollowingyourwritingfor
awhileand thought you'dbe
interestedin this story.Forbeswould
beour ideal outletforthispiece.Let
meknowwhat youthink!
Thanks!
@joshsteimle
@joshsteimle
@joshsteimle
HeyJosh, hopeyou'redoingwellin
HK.Ijustfinishedauniquestory on
entrepreneurshipthatexposes
MLMindustry. Isaw5-6 other
Forbes writersthatcoverMLM
space,butthoughttheentrepreneur
anglewouldmakeitappealing for
yourreadersaswell.
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
d. Keep itbrief
@joshsteimle
Bonus tip: Don’tgiveup!
@joshsteimle
Twitter: @joshsteimle
Blog:joshsteimle.com

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How To Get Press For Your Startup