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How To Get Press For Your Startup

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How To Get Press For Your Startup

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As a writer for Forbes, Mashable, TechCrunch, and other publications I've received pitches from hundreds of startups, public relations agencies, and other individuals trying to get me to write about their companies or clients' companies. Most do it the wrong way by sending out shotgun pitches (the same pitch emailed to 200 people), sending out press releases to journalists who have no interest in the subject, or being too wordy. Pitching your company successfully isn't hard, doesn't take a lot of time, and can be done without any money, but a few pointers can make a big difference, and that's what's in this presentation.

The presentation that accompanied these slides was originally given at http://mosa.org.tw on October 8th, 2015 to a group of startups in Taiwan.

As a writer for Forbes, Mashable, TechCrunch, and other publications I've received pitches from hundreds of startups, public relations agencies, and other individuals trying to get me to write about their companies or clients' companies. Most do it the wrong way by sending out shotgun pitches (the same pitch emailed to 200 people), sending out press releases to journalists who have no interest in the subject, or being too wordy. Pitching your company successfully isn't hard, doesn't take a lot of time, and can be done without any money, but a few pointers can make a big difference, and that's what's in this presentation.

The presentation that accompanied these slides was originally given at http://mosa.org.tw on October 8th, 2015 to a group of startups in Taiwan.

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How To Get Press For Your Startup

  1. @joshsteimle How to get press for your startup. (without a lot of time or money)
  2. @joshsteimle A littleaboutyou…
  3. @joshsteimle A littleaboutme…
  4. @joshsteimle 5 tips
  5. @joshsteimle Very fewdothisright
  6. @joshsteimle 3typesofplacement
  7. @joshsteimle 1.Thefeature
  8. @joshsteimle 2.Themention
  9. @joshsteimle 3. Thecontentsource
  10. @joshsteimle Let’sfocus on thefeature
  11. @joshsteimle Let’sfocus on thefeature (we’llassumeyouhaveagood reasontowantone)
  12. @joshsteimle 1.See storieseverywhere
  13. @joshsteimle Whatdo yousee?
  14. @joshsteimle Stories areeverywhere
  15. @joshsteimle 2.Choose youroutlet
  16. @joshsteimle 2.Choose youroutlet (andmakesureyouknowyouroutlets)
  17. @joshsteimle 3. Chooseyourwriter
  18. @joshsteimle 3. Chooseyourwriter (and makesure youknowyourwriter)
  19. @joshsteimle Wait,how doI find writers?
  20. @joshsteimle
  21. @joshsteimle 4. Don’tdo thesethings
  22. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch
  23. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial
  24. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial c. Beg
  25. @joshsteimle 4. Don’tdo thesethings a. Shotgunpitch b. Say you’respecial c. Beg d. Make itaboutyou
  26. @joshsteimle 5. Do these things
  27. @joshsteimle 5. Do these things a. Know thewriter
  28. @joshsteimle 5. Do these things a. Know thewriter b. Personalize
  29. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething
  30. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething d. Keep itbrief
  31. @joshsteimle Realpitches
  32. @joshsteimle Thewrongwaytopitch
  33. @joshsteimle Why don’t Irespondto press releases?
  34. @joshsteimle A better waytopitch
  35. @joshsteimle HiJosh, I'vebeenfollowingyourwritingfor awhileand thought you'dbe interestedin this story.Forbeswould beour ideal outletforthispiece.Let meknowwhat youthink! Thanks!
  36. @joshsteimle
  37. @joshsteimle
  38. @joshsteimle HeyJosh, hopeyou'redoingwellin HK.Ijustfinishedauniquestory on entrepreneurshipthatexposes MLMindustry. Isaw5-6 other Forbes writersthatcoverMLM space,butthoughttheentrepreneur anglewouldmakeitappealing for yourreadersaswell.
  39. @joshsteimle
  40. @joshsteimle
  41. @joshsteimle
  42. @joshsteimle 5. Do these things a. Know thewriter b. Personalize c. Offersomething d. Keep itbrief
  43. @joshsteimle Bonus tip: Don’tgiveup!
  44. @joshsteimle Twitter: @joshsteimle Blog:joshsteimle.com

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