Open Media Unit / B2B case Studies

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World’s best display advertising technology.

TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS

Delivering contextual content dynamically – straight to the user – dynamically & without disruption

Through ad space & digital media – across all screens & devices

Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively

Guaranteed to drive deeper engagement & create ongoing brand conversation

Powered by Miomni – the world’s leading asset management & distribution platform

Simply put .... this is ....
QUIETLY REDEFINING AD SPACE

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Open Media Unit / B2B case Studies

  1. 1. 1 OPEN MEDIA TECHNOLOGIES OPEN MEDIA UNIT™ / B2B CASE STUDIESTHIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  2. 2. 2QUIETLY REDEFINING AD SPACE™World’s best display advertising technology …. TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELSDelivering contextual content dynamically – straight to the user – dynamically & without disruption ….Through ad space & digital media – across all screens & devices ….Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively ….Guaranteed to drive deeper engagement & create ongoing brand conversation ….Powered by Miomni – the world’s leading asset management & distribution platform ….Simply put …. this is …. QUIETLY REDEFINING AD SPACE™ THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  3. 3. 3WHAT MAKES THE OPEN MEDIA UNIT™ SO EFFECTIVE?•  Turns ads into intelligent content channels•  Delivers content directly to users – not users to content•  Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average*•  Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation•  Create an on going brand conversation by driving continued user engagement across paid, owned and earned media•  Traffic creative once & optimize one or all instances on the fly. Add any web functionality – dynamically•  Tested & approved by all major publishers – runs in standard MPU placement•  No technical integration required – no file size limitations•  Real-time metrics that matter – customized to your campaign KPIs/requirements•  Transparency on Impressions vs. OPEN Media Unit Views•  Re-messaging re-invented – deliver against Brand & Performance objectives simultaneously – from 1 creative* Benchmarked against DoubleClick, GDN and MediaMind: 300 x250 with video. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  4. 4. PHILIPS / LIVABLE CITITES / PHASE 1 OBJECTIVE Distribute and drive engagement in Philips Livable Cities content and whitepaper downloads SOLUTION A dynamic content channel distributed through paid and owned media, delivering a content story across 3 months and up to the minute social responses to the campaign. RESULTS Average Interaction rate: 10% + Average interaction time: 8 minutes + FEATURES 3 dedicated content channels Video, Photo and Whitepaper gallery & Interactive content Download content Twitter feeds Full social media integration Push from paid to owned media – engagement mechanics Real-time tracking – by individual placement Dynamic optimization – by individual placementNY Times: Avg interaction time 9 mins. Avg interaction rate : 11% THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  5. 5. 5PHILIPS / LIVABLE CITITES / PHASE 1PRE ROLL PRIMARY HOME SCREEN MEDIA PLAYER / SOCIAL TOOL BAR MEDIA PLAYER / LONG DESCRIPTIONMAIN MENU / FILTER CONTENT SECONDARY HOME SCREEN MEDIA PLAYER / FILTER CONTENT MEDIA PLAYER / INTERACTIVE CONTENT300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  6. 6. PHILIPS / LIVABLE CITITES / PHASE 2 OBJECTIVE Extend Philips Livable Cities campaign by integrating ‘Expert Views’ content. SOLUTION A dynamic content channel distributed through paid and owned media, delivering a content story across 3 months and up to the minute social responses to the campaign. RESULTS Average Interaction rate: 8% + Average interaction time: 3 minutes + FEATURES 6 dedicated content channels Video, Photo and Whitepaper gallery & Interactive content Download content Twitter feeds Full social media integration Push from paid to owned media – engagement mechanics Real-time tracking – by individual placement Dynamic optimization – by individual placementWSJ : Avg interaction time 4 mins. Avg interaction rate : 5% THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  7. 7. 7PHILIPS / LIVABLE CITITES / PHASE 2PRIMARY HOME SCREEN MEDIA PLAYER / VIDEO MEDIA PLAYER / IMAGES MEDIA PLAYER / LONG DESCRIPTIONSECONDARY HOME SCREEN MAIN MENU / MEET THE EXPERTS MEDIA PLAYER / DOWNLOAD CONTENT MEDIA PLAYER / VIDEO CAROUSEL300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  8. 8. CASTROL / RONALDO AFP OBJECTIVE Promote Ronaldo AFP in paid media and push to owned media for extended content engagement. SOLUTION A dynamic content channel distributed through paid and owned media, delivering a content story across 4 months and up to the minute social responses to the campaign. RESULTS Average Interaction rate: 23 % + Average interaction time: 1 minute + FEATURES Dynamic, targeted delivery of 15 videos across 8 European markets Video and Photo gallery TV schedule Twitter feeds Full social media integration Push from paid to owned media – engagement mechanics Real-time tracking – by individual placement Dynamic optimization – by individual placementGoal.com: Avg interaction time 40 secs. Avg interaction rate : 5% THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  9. 9. 9CASTROL / RONALDO AFPPRE ROLL PAID MEDIA / HOMESCREEN MEDIA PLAYER / VIDEO MEDIA PLAYER / CHOOSE LANGUAGEMEDIA PLAYER / VIDEO CAROUSEL OWNED MEDIA / HOMESCREEN MEDIA PLAYER / FILTER CONTENT MEDIA PLAYER / PUSH TO OWNED MEDIA300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  10. 10. 10OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY / MEDIA FIRST!Media partner content centralised on Miomni platform for intelligent, dynamic delivery to the open media unit.1 creative – delivering 4 contextual - cross media partner content experiences - simultaneouslyDEFAULT CONTENT: CNBC DEFAULT CONTENT: ECONOMIST DEFAULT CONTENT: EURONEWS DEFAULT CONTENT: GENERICMedia partner content displayed by default on respective media owner placements.User content experience extended to all media partner content – across every media placement, enabling user access, for example, toCNBC, Euronews and Generic content within the Economist media owner placements etc. THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  11. 11. OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY OBJECTIVE Engage C-Suite and business leaders in Shell’s alternative energy initiatives. Drive user downloads of media partner content & incentivize ongoing user engagement across paid & owned media placements. SOLUTION MEDIA FIRST! Independently managed & optimized dynamic content channels for each media owner – providing user access to all partner content – fulfilled via one creative unit. RESULTS Average Interaction rate: 6% + Average interaction time: 2 minutes + FEATURES Intelligent content delivery & management – by media owner / placement Video, Photo and Article gallery Social feeds & full social media integration Download content Push from paid to owned media – engagement mechanics Real-time tracking – by individual placement Dynamic optimization – by individual placement THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  12. 12. 12SHELL CORPORATE / ENERGYPRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN / GENERIC DEFAULT HOME SCREEN / CNBCDEFAULT HOME SCREEN / EURONEWS DEFAULT HOME SCREEN / THE ECONOMIST MEDIA PLAYER / SOCIAL TO0LS MEDIA PLAYER / DOWNLOAD CONTENT300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .
  13. 13. CONTACT DETAILSOPEN MEDIA TECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTORSOHO, LONDON paul@thisisopen.com joshua@thisisopen.comW1F 7NW M +44 7919 397 740 M +44 7879 486 672+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321 THIS IS OPEN LIMITED C o p y r i g h t © T h i s I s O P E N L t d 2 0 1 3 . A l l r i g h t s r e s e r v e d .

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