Social Media Success Strategies

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Social Media Success Strategies

  1. 1. Tools & Tricks for the Busy Business Owner<br />Social Media Success Strategies <br />
  2. 2. Which platform is right for you?<br />Examine your business<br />Survey your current customers<br />Determine your time commitment<br />Determine your goals<br />In other words… revisit your marketing plan!<br />
  3. 3. Managing Multiple Platforms: TweetDeck<br />
  4. 4. Why TweetDeck?<br />Twitter<br />Updates, Pics, Video, Search, URL shortening<br />Facebook<br />Watching/Listening only<br />LinkedIn<br />FourSquare<br />Tools are constantly updating<br />
  5. 5. Listen Up!<br />Create your listening posts<br />Google Alerts<br />Your name<br />Company name<br />Competitor’s names<br />tweetbeep<br />Key words or phrases<br />If using Twitter, set one for your username<br />Company name<br />
  6. 6. Engage<br />Social media community is about sharing<br />Ask questions, people will help you along the way<br />Learn the lingo<br />Make it personal<br />Find your voice<br />Put your plan into action<br />Commit time to maintain<br />Use common sense<br />Spam: not good in a can, inbox, or social media feed<br />
  7. 7. Unplug<br />Social Media doesn’t replace traditional channels, it supplements them<br />Tools, not a silver bullet<br />Attend events<br />Tweetups<br />Network offline w/ online connections<br />
  8. 8. Facebook: Profiles & Pages<br />Profiles<br />This is you, and only you<br />You have friends, not fans<br />Mix of business and personal updates<br />Pages<br />This is your business<br />Businesses have fans (hopefully raving fans)<br />Create events, update fans<br />
  9. 9. Warning!<br />Teenagers know social media<br />It’s tempting, I know<br />Would you hire a teen to run your entire marketing campaign?<br />Basics are great<br />Posting pics, links, etc<br />Common sense to you<br />Not to them<br />
  10. 10. 10 Take Home Points<br />Create a plan with goals & pick your platforms<br />Start small, grow with your comfort<br />Get the right tools<br />Listen first<br />It’s a community: Share<br />
  11. 11. 10 Take Home Points<br />Engage: Find your voice<br />Go Offline<br />Facebook: Profile & Pages<br />It’s social but not child’s play<br />Have fun<br />
  12. 12. Resources<br />www.mashable.com<br />www.techcrunch.com<br />www.openforum.com<br />www.smallbiztrends.com<br />
  13. 13. Contact<br />www.disneyEC.com<br />joshua@disneyEC.com<br />www.facebook.com/disneyEC<br />www.twitter.com/disneyEC<br />

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