Blogging for business

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Blogging for business

  1. 1. 2012 Central Florida Bloggers Conference @joshuacjohnson #CFLBlogCon
  2. 2.  Establish yourself as an expert Company activities Generate leads Market research @joshuacjohnson #CFLBlogCon
  3. 3.  Determine who will be blogging for your business Writing styles and messaging ◦ Individual vs. Company Read other blogs ◦ Look outside of your industry @joshuacjohnson #CFLBlogCon
  4. 4.  Comment on other blogs Utilize Twitter, Facebook, LinkedIn, Etc Email list RSS Feeds @joshuacjohnson #CFLBlogCon
  5. 5.  Industry Magazines / Websites Association Newsletters Email Subscriptions Other blogs Google Alerts ◦ Think about your keywords @joshuacjohnson #CFLBlogCon
  6. 6.  Frequency ◦ Be consistent Think about timing ◦ Holidays ◦ Annual events Have content on the back burner ◦ Reduce stress ◦ Avoid missing posts Share responsibility @joshuacjohnson #CFLBlogCon
  7. 7.  PR? How about BR? Communicating with bloggers ◦ Build blogging bridges Guest blogging Value should go both ways @joshuacjohnson #CFLBlogCon

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