How to Start STARTING a Company - Longhorn Startup at UT Austin

Joshua Baer
Joshua BaerAustinpreneur at Capital Factory
Fall 2015
Elevator Pitches
• You give a 90-second pitch (Sanchana is timing)
• Then I take a crack at it or give you feedback
• Should be targeted at a customer or investor
• Video recorded, Periscoped & posted to Facebook group
• Line up along the left wall
• 10 students will get to pitch each week
This Semester - Seminar
• Speakers - Joshua Baer, Ben Dyer, Bob Metcalfe, more…
• Office Hours

http://bit.ly/lshours
• Co-founder Speed Pitch
• Epic Office Hours
• ATX Startup Crawl - October 8
• Longhorn Startup Lab Interviews

http://bit.ly/lslapply
Next Semester - Lab
• For teams that have built a minimum viable product
• Mentor Speed Dating
• $5,000 credit at Amazon Web Services
• Free table at SXSW ATX Startup Crawl
• 2-3 Local Mentors per Team
• Guest Mentors each week
• Hackathon
• Demo Day - May 5, 2016
Class Rules
• Open to all UT students even if not registered yet
• Sign the sign-in sheet by 7:00pm to get credit
• Don’t leave until you are dismissed (latest 9:00pm)
• Let Instructors and Mentors give feedback first
• Let registered students pitch first
Grading
• Seminar is Pass/Fail
• Attend 10 out of 12 classes
• Create a Lean Canvas 

http://leancanvas.com

Code: LONGHORNSTARTUP
• Email to leancanvas@longhornstartup.com
Contact
• Instructor - Joshua Baer josh@longhornstartup.com
• TA - Sanchana Vasikaran ta@longhornstartup.com
• Official announcements will come by email from Canvas
• Other announcements will be on the Facebook Group

http://facebook.com/groups/longhornstartup
Agenda - This Class
• Introductions
• Class overview
• This class / Next class
• (10) 90-second Elevator Pitches
• How to Start STARTING a Company
• Ask Me Anything
Agenda - Next Class
• Co-Founder Pitching
• Meet the students in the class with startup ideas
• Practice your personal elevator pitch
• We’ll run for 2 hours and get through as many as we can
• As a listener, your goal is to make one introduction to
someone you know who could help out
• Think of how powerful 120 introductions could be?
Agenda - Next Class
If you take this seriously, 

we will start 10 companies next week.
Agenda - Next Class
1. Say your name, spell it
2. What’s your major, where are you from?
3. What are you famous for?
4. What are you passionate about? Why?
5. Who do you need to meet?
6. Say your name, spell it
Start reading
Who are you?
How to start 

STARTING
a company
How to Start STARTING a Company - Longhorn Startup at UT Austin
I help
people
quit jobs
and become
entrepreneurs.
got rejected by the web server beta program
SKYLIST
How to start 

STARTING
a company
create your own luck with
hard work1
learn a lot about
something2
meet someone new
every day3
How to start 

STARTING
a company
Start your company
• Your advantage is time
• You have no life
• You have nothing to lose
• You will never be in a better situation to find co-founders
in college
Start your company
The best day to plant a tree was 20 years ago.
The second best day is today.
-Chinese Proverb
in college
How to start 

STARTING
a company
Pick a proBlem that I have
personally
fine print
Pick a proBlem that I have
personally
pick a problem that I have
personally
1. male
2. kids
3. bald
4. nearsighted
5. lots of email
find one or more awesome
co-founders
bootstrap

at the beginning
get customers to pay in advance with
crowdfunding
talk about your idea with
everyone
focus on
mobile first
put everything in
the cloud
outsource
to people and API’s
build a minimum viable product without
writing any code
surround yourself with other
entrepreneurs
Ask Me Anything
• How can bootstrapping be better than raising VC money?
• What is the best way to impress an Angel Investor?
• Who are some of the hottest startups in Austin right now?
• How can I learn more about the Austin Startup Scene?
• How can I convince amazing talent to join my startup?
• Why do you like email so much?
1 of 38

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How to Start STARTING a Company - Longhorn Startup at UT Austin

  • 2. Elevator Pitches • You give a 90-second pitch (Sanchana is timing) • Then I take a crack at it or give you feedback • Should be targeted at a customer or investor • Video recorded, Periscoped & posted to Facebook group • Line up along the left wall • 10 students will get to pitch each week
  • 3. This Semester - Seminar • Speakers - Joshua Baer, Ben Dyer, Bob Metcalfe, more… • Office Hours
 http://bit.ly/lshours • Co-founder Speed Pitch • Epic Office Hours • ATX Startup Crawl - October 8 • Longhorn Startup Lab Interviews
 http://bit.ly/lslapply
  • 4. Next Semester - Lab • For teams that have built a minimum viable product • Mentor Speed Dating • $5,000 credit at Amazon Web Services • Free table at SXSW ATX Startup Crawl • 2-3 Local Mentors per Team • Guest Mentors each week • Hackathon • Demo Day - May 5, 2016
  • 5. Class Rules • Open to all UT students even if not registered yet • Sign the sign-in sheet by 7:00pm to get credit • Don’t leave until you are dismissed (latest 9:00pm) • Let Instructors and Mentors give feedback first • Let registered students pitch first
  • 6. Grading • Seminar is Pass/Fail • Attend 10 out of 12 classes • Create a Lean Canvas 
 http://leancanvas.com
 Code: LONGHORNSTARTUP • Email to leancanvas@longhornstartup.com
  • 7. Contact • Instructor - Joshua Baer josh@longhornstartup.com • TA - Sanchana Vasikaran ta@longhornstartup.com • Official announcements will come by email from Canvas • Other announcements will be on the Facebook Group
 http://facebook.com/groups/longhornstartup
  • 8. Agenda - This Class • Introductions • Class overview • This class / Next class • (10) 90-second Elevator Pitches • How to Start STARTING a Company • Ask Me Anything
  • 9. Agenda - Next Class • Co-Founder Pitching • Meet the students in the class with startup ideas • Practice your personal elevator pitch • We’ll run for 2 hours and get through as many as we can • As a listener, your goal is to make one introduction to someone you know who could help out • Think of how powerful 120 introductions could be?
  • 10. Agenda - Next Class If you take this seriously, 
 we will start 10 companies next week.
  • 11. Agenda - Next Class 1. Say your name, spell it 2. What’s your major, where are you from? 3. What are you famous for? 4. What are you passionate about? Why? 5. Who do you need to meet? 6. Say your name, spell it
  • 14. How to start 
 STARTING a company
  • 16. I help people quit jobs and become entrepreneurs.
  • 17. got rejected by the web server beta program
  • 19. How to start 
 STARTING a company
  • 20. create your own luck with hard work1
  • 21. learn a lot about something2
  • 23. How to start 
 STARTING a company
  • 24. Start your company • Your advantage is time • You have no life • You have nothing to lose • You will never be in a better situation to find co-founders in college
  • 25. Start your company The best day to plant a tree was 20 years ago. The second best day is today. -Chinese Proverb in college
  • 26. How to start 
 STARTING a company
  • 27. Pick a proBlem that I have personally fine print
  • 28. Pick a proBlem that I have personally pick a problem that I have personally 1. male 2. kids 3. bald 4. nearsighted 5. lots of email
  • 29. find one or more awesome co-founders
  • 31. get customers to pay in advance with crowdfunding
  • 32. talk about your idea with everyone
  • 36. build a minimum viable product without writing any code
  • 37. surround yourself with other entrepreneurs
  • 38. Ask Me Anything • How can bootstrapping be better than raising VC money? • What is the best way to impress an Angel Investor? • Who are some of the hottest startups in Austin right now? • How can I learn more about the Austin Startup Scene? • How can I convince amazing talent to join my startup? • Why do you like email so much?