User experience expert Josh Levine, chief experience officer of Ai (Alexander Interactive), gave this presentation at the 2009 Internet Retailer Conference and Expo
Conference Presentation Description:
Closely connected to a great web site design are great navigation and usability. Even the best looking pages will fail to create sales if shoppers can't tell right away how to navigate to the next piece of information they are seeking, how to find alternate products or how to locate the customer service pages. This session will walk retailers through navigation and usability issues, including how to ensure customers find the products they're looking for, how to organize a site so shoppers can move forward and backward easily, how to organize data so customers can compare products, how to streamline checkout to minimize mid-stream dropouts—all implemented within budget constraints.