Targeted Social Media Outreach to Mobilize Voters

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Working with Tech For Obama, Attention Span's founders used a geotargeted social outreach to pinpoint and mobilize large numbers of ardent and influential Obama supporters to get out the vote in closely-contested sections of Virginia and other battleground states during the 2012 election. Our Get-Out-The-Vote initiative generated 4 million social media impressions within a one-hour period. Tools used: Fanatical audience development platform and Thunderclap.it messaging aggregator

Published in: News & Politics
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