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PPC Campaign Management


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PPC Campaign Management

  1. 1. Pay Per Click Campaign Management What is PPC? General Information
  2. 2. Overview <ul><li>Our Process </li></ul><ul><ul><li>Campaign Setup </li></ul></ul><ul><ul><li>Maintenance and Optimization </li></ul></ul><ul><ul><li>Features and Benefits </li></ul></ul>
  3. 3. Campaign Setup <ul><li>Keyphrase Targeting </li></ul><ul><li>Execute PPC Market Opportunity Analysis; includes keyphrase analysis </li></ul><ul><li>Analysis results presented to client; launch keyphrases are selected </li></ul><ul><li>Ad Copy Development </li></ul><ul><li>Once keyphrases have been selected ad copy is drafted; requires client approval prior to campaign launch </li></ul>
  4. 4. Maintenance and Optimization <ul><li>Weekly </li></ul><ul><li>Analyze and makes adjustments based-on </li></ul><ul><ul><li>Keyphrase and conversion metrics - Bounce rate, time on site, CTR, CPC, etc. </li></ul></ul><ul><ul><li>Ad copy optimization; keyphrase usage </li></ul></ul><ul><ul><li>Landing page optimization </li></ul></ul><ul><li>Monthly </li></ul><ul><li>Refresh </li></ul><ul><ul><li>PPC Market Opportunity Analysis </li></ul></ul>
  5. 5. Features and Benefits <ul><li>Campaign Management Website </li></ul><ul><ul><li>Monitor campaign progress and performance </li></ul></ul><ul><ul><li>View latest project activity, analysis, milestones, reports and most recent updates applied to the campaign during maintenance intervals </li></ul></ul><ul><ul><li>Interact; post comments, ask questions </li></ul></ul>
  6. 6. Features and Benefits <ul><li>PPC Market Opportunity Analysis </li></ul><ul><li>This report estimates the click-benefits of a keyphrase-targeted PPC campaign at 3 different ad-budget levels. </li></ul><ul><li>Process: </li></ul><ul><ul><li>Keyphrase analysis to select target keyphrases </li></ul></ul><ul><ul><li>Estimated monthly click-benefit determined </li></ul></ul><ul><ul><li>Optimal ad-budget selected </li></ul></ul>
  7. 7. Additional Features and Benfits <ul><ul><li>Campaigns focus on the 'quality' of traffic and exact match keyphrase targeting for efficient use of ad budget </li></ul></ul><ul><ul><li>Weekly maintenance and optimization, performed manually - not by software that automatically 'attempts' to manage PPC campaigns </li></ul></ul><ul><ul><li>Continuous analysis keeps campaigns streamlined </li></ul></ul><ul><ul><li>Campaign management website that facilitates campaign progress and communication </li></ul></ul>
  8. 8. Pay Per Click Campaign Management Search Marketing [email_address] (208) 991-3736 @JtreeSEO