Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PPC Campaign Management

1,215 views

Published on

  • Be the first to comment

  • Be the first to like this

PPC Campaign Management

  1. 1. Pay Per Click Campaign Management What is PPC? General Information
  2. 2. Overview <ul><li>Our Process </li></ul><ul><ul><li>Campaign Setup </li></ul></ul><ul><ul><li>Maintenance and Optimization </li></ul></ul><ul><ul><li>Features and Benefits </li></ul></ul>
  3. 3. Campaign Setup <ul><li>Keyphrase Targeting </li></ul><ul><li>Execute PPC Market Opportunity Analysis; includes keyphrase analysis </li></ul><ul><li>Analysis results presented to client; launch keyphrases are selected </li></ul><ul><li>Ad Copy Development </li></ul><ul><li>Once keyphrases have been selected ad copy is drafted; requires client approval prior to campaign launch </li></ul>
  4. 4. Maintenance and Optimization <ul><li>Weekly </li></ul><ul><li>Analyze and makes adjustments based-on </li></ul><ul><ul><li>Keyphrase and conversion metrics - Bounce rate, time on site, CTR, CPC, etc. </li></ul></ul><ul><ul><li>Ad copy optimization; keyphrase usage </li></ul></ul><ul><ul><li>Landing page optimization </li></ul></ul><ul><li>Monthly </li></ul><ul><li>Refresh </li></ul><ul><ul><li>PPC Market Opportunity Analysis </li></ul></ul>
  5. 5. Features and Benefits <ul><li>Campaign Management Website </li></ul><ul><ul><li>Monitor campaign progress and performance </li></ul></ul><ul><ul><li>View latest project activity, analysis, milestones, reports and most recent updates applied to the campaign during maintenance intervals </li></ul></ul><ul><ul><li>Interact; post comments, ask questions </li></ul></ul>
  6. 6. Features and Benefits <ul><li>PPC Market Opportunity Analysis </li></ul><ul><li>This report estimates the click-benefits of a keyphrase-targeted PPC campaign at 3 different ad-budget levels. </li></ul><ul><li>Process: </li></ul><ul><ul><li>Keyphrase analysis to select target keyphrases </li></ul></ul><ul><ul><li>Estimated monthly click-benefit determined </li></ul></ul><ul><ul><li>Optimal ad-budget selected </li></ul></ul>
  7. 7. Additional Features and Benfits <ul><ul><li>Campaigns focus on the 'quality' of traffic and exact match keyphrase targeting for efficient use of ad budget </li></ul></ul><ul><ul><li>Weekly maintenance and optimization, performed manually - not by software that automatically 'attempts' to manage PPC campaigns </li></ul></ul><ul><ul><li>Continuous analysis keeps campaigns streamlined </li></ul></ul><ul><ul><li>Campaign management website that facilitates campaign progress and communication </li></ul></ul>
  8. 8. Pay Per Click Campaign Management Jtree.net Search Marketing [email_address] (208) 991-3736 @JtreeSEO

×