Magazine cover – Links with genreEdward Norton also has blood There is blood on theon his face and has an unkempt side of Brad Pitt’s face,appearance, this again links this links with thewith the gritty theme. violent theme of the film The serious looks because it suggests that on both of the he has been in a fight. character’s faces suggests violence The inclusion of only male when linked with characters on the magazine the gritty cover might be a coincidence appearance of but it could also help covey them. the violence of the film as violence is typically associated with men. The background of the magazine The clothing of Brad Pitt cover is a dull and the cigarette hanging grey, this could from his mouth gives him The shadow on both the characters be associated a gritty persona and faces suggests mystery, which is with the lowly grittiness is one of the included within the film. theme of the film. main themes of the film.
Magazine cover – Appeal to audience Putting Brad Pitt in front of Edward Norton and having a bigger image of him is used for marketing as Brad Pitt is more famous than Edward Norton and audiences will want to see him more, even though Edward Norton is more the protagonist of the film.The names of the two stars fromFight Club have their nameswritten in a different font from the The title of the film isrest of the cover line. This appeals written in a large, standto audiences because the audiences out font to capturewant to know about the actors audience attention.
Poster The lighting of theThe background poster is quiteof the poster is a gloomy to suggestdull brick wall, the lowlyshowing the elements of thegritty theme. film.The tagline reads: The title of the film isMischief. Mayhem. Soap. on a luminescent barThis is almost a summary of soap, this catchesof the key components: the audiences eye butMischief and Mayhem also is a contrast to theare quite literal whereas rest of the poster. ThisSoap ties in with parts of might be reflecting onthe film but the the core morals of thestrangeness of its film: breaking awayinclusion reflects on the from the norm.strange inclusions withinthe film.
Links Between Magazine Cover and Poster Brad Pitt as main The actor’s focus, Edward names are in a Norton behind. bold and eye catching font. Use of a dull, neutral and The clothing of uninteresting both characters is backgrounds. very similar, if not identical. The overall appearance of The two both characters is characters are the both unkempt or main focus, there gritty. are no other characters or anything else in the background
Frame 1Immediately after the institutions, there is aclose up shot of BradPitt. This is used as a There is a lot of darknessmeans of marketing and shadow in the shot,because Brad Pitt is a suggesting a dark andfamous celebrity and the lowly theme.producers want as muchexposure of him aspossible. Brad Pitt appears to be wearing the same From the mise – en – scene we can see jacket from the poster and magazine cover. that it is night time, this is a subtly related to the dark theme of the film.
Frame 2 The background is the same as the last frame: dark andThis is the shot lowly to suggest the theme of the movie.directly after theshot in the lastframe analysis. Inthis shot we see The clothes ofthe second Edward Nortoncharacter seem similar toportrayed by what he wasEdward Norton. wearing in theAgain Edward magazine cover andNorton is shown poster images: asecondary to Brad white shirt.Pitt, just like theposter andmagazine cover Both of the biggest actors are introduced very early on in the trailer to attract audiences as these two actors are quite famous.
Frame 3 In this shot there istext in the middle of In the mise – enthe screen that – scene of thisreads: From thedirector of Seven. shot we can seeThis is a marketing what look liketechnique that tries CGI neurons into attract a larger a human brain.audience bysuggesting that this This links infilm will be like with theseven as it is psychologicaldirected by thesame person. genre/theme of the film. The soundtrack in this shot is an upbeat electronic piece with quite a dark feel to it, this gives connotations of action or violence.
Frame 4 The colour schemeIn the mise – en – and possiblyscene of this shot lighting of this shotwe can see the follow the lime likemain character colour scheme ofand a doctor the poster.sitting in ahospital talking.The presence ofthe doctor relatesto thepsychologicalaspects of the film. During this shot, the doctor says to Edward Norton ‘No, you cant die of insomnia’. This links in with the mental issues portrayed within the film but the doctors body language suggests that he is disgruntled or uncaring towards Edward Norton’s character. This suggests that Edward Norton’s character isnt really a likeable person in the film.
Frame 5 The voice over/narrative of this shot is by the main character and states: ‘This is your life and itHere we can see the main is ending one minutecharacter lying on the sofa at a time’. This showswatching TV. This shows that the main characterhim as a lazy person. has a very bleak outlook on life and portrays him as quite cynical, which will allow the audience to predict his actions further on in the movie.
Frame 6 In this shot, there are agroup of menwatching a fight The setting of thebetween two men shot is at night timeoutside of a bar. This is and the lighting isclearly showing that dark. The clothes ofthe film has a violent all the characters aretheme. The fact that dark as well, thiseveryone of these further conveys thepeople is a man might violent theme andattract a larger male grittiness of the filmaudience than female. The colour scheme used in other shots also makes an appearance here. You can see that the shot is mainly dark but the lighting gives off a yellowish glow on the ground and to the left.
Frame 7 The facial expression of the character is quite blank, reflectingThe main on his cynical or uncaring persona.character here hasa very unkempt The portrayal ofappearance shown the character inby his messy hair, this scene createsblood on his shirt a persona that theand cigarette audience may behanging from his able to relate to;mouth. This tells many people whothe audience that have office jobsthe main character such as thisdoesnt really care character may feelabout his the need toappearance any behave in the waymore and that he he does. Thishas a gritty helps attract anature. larger audience.
Frame 8 There is noThis frame shows a much lighting inmedium shot of this shot, theBrad Pitt’s lighting on thecharacter topless characters in theafter a fight. This is background isa marketing quite dark,technique to show suggesting thatuse Brad Pitt as a that are not veryheartthrob to gain important in thea larger audience film.base (particularlythe femaleaudience) The surrounding area looks like a basement, suggested by the pipes and dim lights. This shows the grittiness of the film.
Frame 9 During these shots, theNear the end of soundtrack to the filmthe trailer, there begins playing. The songare shots of is ‘Where is my mind’ byexplosions such The Pixies. This song is aas this one. This rock song and coupledsuggests to the with the explosionsaudience that the created the climax of thefilm will have trailer and reinforces thescenes of action thriller and actionwithin it. aspects of the film