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MAC114: Students, blogging and the 'personal brand'


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Slides from a workshop on blogging and personal branding I gave to first year journalism and PR students at University of Sunderland on 04/03/2010.

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MAC114: Students, blogging and the 'personal brand'

  1. 1. Students, blogging and the ‘personal brand’ MAC114, University of Sunderland March 2010 @joshhalliday
  2. 2. Myth #1: Prospective employers won’t Google me @joshhalliday
  3. 3. Act: Get your CV to the top of the pile... Step #1 Step #2
  4. 4. Myth #1: Prospective employers won’t Google me /status/6107201244 /statuses/6118763715
  5. 5. Myth #2: Measuring return on investment is impossible @joshhalliday
  6. 6. Myth #3: You’ve never engaged in personal branding - AKA... “I’m not posting that on Facebook because...!” @joshhalliday
  7. 7. Why? More students in media-related courses than there are jobs in the whole of UK media – according to Andrew Edwards, BBC Radio Leeds Stand out on this new platform. Let your work PRECEDE you. INITIATIVE > CONTENT > NETWORKING @joshhalliday
  8. 8. ‘Vlogging’? (video blogging) @joshhalliday
  9. 9. ‘Vlogging’? (video blogging) @joshhalliday /01/honouring-embargoes/
  10. 10. ‘Vlogging’? Step #1 Copy embed code @joshhalliday
  11. 11. ‘Vlogging’? Step #2 Click the HTML tab. @joshhalliday
  12. 12. ‘Vlogging’? Step #3 Paste copied code into post body. Et voilà. @joshhalliday
  13. 13. Bibliography How? part-ii-network-like-mad/ Why? Common sense, plus: @joshhalliday