Use of New Media in Grassroots Campaigning (2012 Version)
200 Million registered twitter accounts 88% of people have awareness of Twitter 5% of Twitter users create 75% of the content 83.8% of Twitter users are 18 - 49 30% of Twitter users have a household income over $100,000
In 2012 Facebook has 845 million users 50.9% of the U.S. population is actively using Facebook 155,388,440 Americans In 2008 44.3 million Facebook users voted In 2012 143.3 million will vote Indiana ranks 16th nationally in total number of users
88% of of U.S. Social Media users are registered voters According to Pew Research, social media isn’t just for the young generation
Learn from the best…Barack Obama Community based my.barackobama.com State based pages Group based pages Email Marketing 13 million email addresses Played two critical roles – messaging and mobilization Capitalized on “everyday” websites YouTube iTunes Facebook Flickr
Beware, cameras are everywhere! “Gotcha” Moments Planned Parenthood George Allen Bob Etheridge
Provide basic content for your supporters to distribute via Facebook, Twitter or through blogging Easily done with a smartphone or tablet Get local and state bloggers on your side The vast majority of social media sites are free Can you run a camera? Do you have a smart phone? Do you know someone eager to get involved?